Acquirent

A Global Leader in Outsourced B2B Sales

SDR & Lead Gen Services
2004 Founded
51-200 Employees
600+ Customers
Evanston, Illinois, USA Headquarters

Quick Facts

Starting Price
unknown
Pricing Model
per-user
Company Type
acquired

About Acquirent

Founded in 2004 and headquartered in Evanston, Illinois, Acquirent is a specialist in outsourced B2B sales and lead generation. The firm builds, trains, and manages inside sales teams that function as an extension of each client’s organization, handling everything from top-of-funnel prospecting to full-cycle sales. Its core offering revolves around three pillars: recruiting high-caliber sales talent, delivering structured training, and providing hands-on sales management supported by modern CRM and sales enablement technology.

Over two decades, Acquirent has represented hundreds of B2B companies across industries such as SaaS, technology, logistics, healthcare, manufacturing, and professional services. Engagements range from focused SDR and appointment‑setting programs to complete outsourced inside sales departments. The company operates primarily on top of its own Salesforce instance and related tooling, providing detailed activity, pipeline, and performance reporting while maintaining tight data governance and security around client information.

Acquirent has expanded its capabilities through strategic acquisitions, notably LeadJen in 2017, a B2B appointment‑setting and lead generation firm based in Indianapolis, and Vorsight in 2021, a Washington, D.C.–area inside sales and appointment‑setting specialist. These additions deepened Acquirent’s expertise in demand generation, data services, and complex B2B prospecting, enabling it to serve both emerging growth companies and large enterprises with tailored outbound programs.

In November 2025, Acquirent and its associated brands joined EBQ’s RevOps organization, becoming part of a larger portfolio of outsourced revenue services. As an EBQ company, Acquirent continues to focus on high-quality outsourced sales development and inside sales execution while benefiting from broader RevOps, marketing, and data capabilities. This positions Acquirent as a strong choice for organizations seeking a partner that combines proven sales operations with scalable, people‑driven go‑to‑market execution.

Key Features

Outsourced SDR and BDR teams - Dedicated reps focused on outbound prospecting, qualification, and appointment setting for B2B companies.

Full-cycle inside sales - Ability to run the entire sales motion from initial outreach through opportunity management and closing for select programs.

Sales recruiting and placement - Structured multi-step recruiting process to source, vet, and place high-performing sales talent for clients.

Structured sales training - 12-week Sales Fundamentals onboarding and ongoing coaching to ramp new reps quickly and maintain performance standards.

Sales management as a service - Experienced sales managers oversee day-to-day activity, coaching, and pipeline reviews for each client program.

Sales playbook development - Collaborative creation of call scripts, email templates, cadences, and objection handling tailored to each client's value proposition.

Salesforce-driven execution - Campaigns run out of Acquirent's highly configured Salesforce instance with standardized cadences, workflows, and reporting.

Advanced sales analytics and reporting - Weekly reports and dashboards on activities, conversations, opportunities, and conversions to show ROI and inform strategy.

Appointment setting and pipeline building - Focus on booking highly qualified meetings rather than high volumes of low-quality appointments.

Sales strategy and consulting - Guidance on territory design, messaging, ICP definition, and outbound strategy for companies building or retooling inside sales.

Salesforce consulting and implementation - Services to design, implement, or optimize Salesforce instances with a focus on sales team usability and adoption.

Marketing and demand generation support - Paid media, SEO, content marketing, and nurture programs to feed outsourced sales teams with more qualified leads.

Content syndication programs - B2B content syndication campaigns to rapidly generate inbound MQLs that meet predefined fit and intent criteria.

Industry-specific programs - Experience running tailored programs in verticals such as healthcare, logistics, education, and home services marketplaces.

Scalable and flexible team models - Ability to start small and quickly scale sales headcount up or down as pipeline and revenue needs change.

Pros & Cons

👍 Pros

  • Strong communication and collaboration, including regular status updates and strategy reviews with client stakeholders.
  • High-quality meetings and opportunities that often convert better than higher-volume but lower-quality SDR providers.
  • Flexible and adaptable teams that can pivot quickly across products, industries, and regions as client needs change.
  • Data-driven sales process with clear focus on activity metrics, conversion rates, and pipeline analytics.
  • Good ROI and cost efficiency reported in many client case studies, especially for companies that lacked an internal SDR function.
  • Robust training and coaching programs that help maintain consistency and professionalism across sales reps.

👎 Cons

  • Some clients note that data measurement, reporting depth, or analytics could be more sophisticated or easier to consume.
  • Meeting volumes can be lower than more aggressive high-volume SDR shops, which may concern buyers focused primarily on quantity.
  • Outcomes and experience can depend heavily on the specific account team and client fit, leading to occasional variability between engagements.

User Reviews

G2
unknown
☆☆☆☆☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce Salesvue Pardot Marketo HubSpot Marketing Hub HubSpot CRM and forms ZoomInfo Platform ZoomInfo Chorus LinkedIn Sales Navigator LiveChat Google Ads YouTube Ads Microsoft Advertising Quora Ads Amazon Web Services Google Cloud Platform Lever ATS Definitive Healthcare

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Healthcare Manufacturing Professional Services Financial Services

Use Cases

Outbound prospecting and appointment setting for new market segments Launching or scaling an SDR / BDR function without hiring in-house Full-cycle inside sales for new products or territories Sales recruiting and backfilling for high-growth sales teams Sales training and performance improvement for underperforming teams CRM and Salesforce optimization to support inside sales effectiveness

FAQ

What is Acquirent?

+

Acquirent is an outsourced B2B sales and lead generation company that recruits, trains, and manages inside sales and SDR teams on behalf of its clients. Founded in 2004 and headquartered in Evanston, Illinois, the firm builds dedicated teams that operate as an extension of each client's organization, using a Salesforce-centric tech stack and data-driven processes. Acquirent also provides related services such as sales recruiting, training, Salesforce consulting, and marketing support, and is now part of EBQ's broader RevOps organization.

How much does Acquirent cost?

+

Acquirent does not publish standard pricing on its website because every engagement is scoped to the client's goals, sales cycle, and team size. The company typically charges a flat monthly fee per sales person plus performance-based commissions, with overall budgets varying based on how many SDRs or full-cycle reps are deployed, the complexity of the program, and contract length. Prospective clients should expect a custom quote and can request pricing by contacting Acquirent or submitting the request-a-quote form on their website.

What are the main features of Acquirent?

+

Core features of Acquirent's offering include outsourced SDR and BDR teams for outbound prospecting and appointment setting, full-cycle inside sales support, and end-to-end recruiting, training, and management of sales reps. The company runs programs out of a mature Salesforce environment enhanced by tools like Salesvue and ZoomInfo, providing robust cadence management and reporting. Additional services include sales playbook development, Salesforce consulting, sales training programs, and marketing support such as paid media, SEO, content marketing, and content syndication to keep pipelines full.

Who are Acquirent's main competitors?

+

Acquirent competes with a wide range of outsourced sales and B2B lead generation providers. Commonly evaluated alternatives include memoryBlue, CIENCE, Martal Group, and KlientBoost, as well as other SDR agencies and demand generation firms that specialize in appointment setting or full-funnel go-to-market support. Buyers often compare these vendors based on vertical expertise, pricing model, tech stack, geographical coverage, and the balance between meeting volume and meeting quality.

Is Acquirent good for small businesses?

+

Acquirent can be a strong fit for small and midsize B2B companies, particularly venture-backed startups or growing SMBs that need a professional SDR or inside sales function but do not want to build it from scratch. Because programs are staffed with dedicated reps and managers, the economics work best when the client sells higher-value products or services and can commit to a meaningful monthly budget. Very small businesses with low deal sizes or highly transactional B2C offerings may find that lighter-weight lead generation tools or smaller agencies are more cost effective than a fully managed outsourced sales team.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!