Professional Services
Boutique Management Consulting Firm
How SalesHive booked 214 qualified meetings for a Professional Services company in 20 months.
Key Results
214
Meetings Booked Total
- 87 Sales Qualified Opportunities Created
- $4.3M New Pipeline Generated
- 32 Pages in Custom Sales Playbook
Executive Summary
Over 20 months, SalesHive became this consulting firm's outsourced SDR team, running tightly targeted email and phone campaigns into executive buyers at mid-market and enterprise accounts. By combining a custom sales playbook, AI-personalized email outreach, and US-based cold calling, SalesHive booked 214 meetings and generated over $4.3M in new consulting pipeline. The firm transformed from relying on word-of-mouth to having a predictable, outbound-driven source of strategic engagements.
Client Challenges
Before working with SalesHive, our client relied heavily on referrals and RFPs, which created unpredictable deal flow and long dry spells in their consulting pipeline. Partners were responsible for both delivery and business development, leaving little time for consistent outbound prospecting into new accounts. Their offerings were complex and high-ticket, with sales cycles often stretching 6-12 months, which meant every missed opportunity had a significant impact on revenue. They needed a scalable way to reach executive decision makers in key verticals and communicate their differentiated value without building an expensive internal SDR team.
SalesHive's Solutions
- 1 SalesHive conducted in-depth discovery with partners and practice leads, then built a 32-page custom sales playbook outlining ICP definitions, vertical-specific pain points, objection handling, and call and email scripts tailored to professional services buyers.
- 2 SalesHive's team used its list-building services and AI-powered platform to construct a highly targeted TAM of CXO, SVP, VP, and Director-level prospects in priority industries, enriching records with direct dials and verified business emails.
- 3 SalesHive launched AI-personalized email outreach using its eMod engine, running multi-touch sequences that referenced industry-specific challenges in operations, cost optimization, and change fatigue to increase reply and meeting rates.
- 4 US-based SDRs executed structured cold-calling programs that followed up on engaged email prospects, leveraged the custom talk tracks from the playbook, and scheduled qualified appointments directly onto the partners' calendars.
- 5 Based on early performance data, SalesHive segmented campaigns by industry and deal size, A/B testing value propositions and CTAs, then shifted more daily touches into the highest-converting segments to steadily increase meetings per month.
- 6 Over the course of the engagement, SalesHive and the client held weekly optimization reviews to refine qualification criteria, update messaging around new service offerings, and adjust cadence rules, improving meeting quality and downstream close rates.
Engagement Timeline
-
1
Discovery & Setup
Weeks 1-2Deep discovery with partners, ICP and TAM definition for target verticals, creation of a 32-page custom sales playbook, and CRM and calendar integrations.
-
2
Initial Outreach
Weeks 3-8Targeted list building, launch of AI-personalized email sequences to C-level and VP buyers, first wave of cold calls, and initial consulting discovery meetings booked.
-
3
Optimization
Months 3-6Refined messaging by industry and service line, tightened qualification criteria, scaled calling into top-performing segments, and established weekly reporting and feedback loops to improve meeting quality.
Results in Detail
- Booked 214 meetings with qualified executive decision makers across the client's top target industries.
- Created 87 sales qualified opportunities and helped the firm close multiple six-figure consulting engagements.
- Generated more than $4.3M in new pipeline and shifted over 40% of net-new revenue to be sourced from outbound rather than referrals.
SalesHive finally gave us a repeatable way to get in front of senior executives we had been trying to reach for years and turned outbound from a guesswork experiment into a predictable growth channel.
Services That Drove These Results
The SalesHive services we ran for this client:
Frequently Asked Questions
What results did SalesHive deliver for this Professional Services company?
SalesHive delivered 214 Meetings Booked Total, 87 Sales Qualified Opportunities Created, $4.3M New Pipeline Generated, and 32 Pages in Custom Sales Playbook.
How long did it take SalesHive to deliver these results?
SalesHive ran this outbound campaign over 20 months.
Which outreach channels did SalesHive use?
SalesHive used email and phone to book qualified meetings in this campaign.
Who did SalesHive target in this campaign?
SalesHive targeted C-Suite, Strategy, Operations, Finance, HR within Manufacturing, Healthcare, Financial Services, Technology, Business Services.
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