A cold email is an email that is sent to a person without any prior contact or relationship. It is typically used in business settings as a way to introduce…

Click tracking is a process used to track email clicks. This data can be used to understand email engagement and make decisions about future email campaigns. Click tracking involves adding…

CASL is Canada’s new anti-spam law. It comes into effect on July 1, 2014. Email under CASL is considered commercial electronic messages or CEMs. These are email messages that promote,…

The CAN-SPAM Act of 2003 establishes the United States’ first national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce these standards. The…

A CTA is a email marketing term that refers to the process of encouraging your subscribers to take a specific action. This could be anything from clicking a link, to…

Bounced email is email that has been returned to the sender because it could not be delivered. There are several reasons why an email might bounce, including a full mailbox,…