What is CAN-SPAM?

The CAN-SPAM Act of 2003 establishes the United States' first national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce these standards. The Act applies to all commercial email messages, which are defined as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service," including email that promotes content on commercial websites. The CAN-SPAM Act prohibits email senders from using false or misleading header information, subject lines, or return email addresses. Email senders must also provide recipients with a clear and conspicuous opt-out notice in every email they send, and honor opt-out requests promptly. In addition, email senders cannot harvest email addresses from websites or use email addresses that have been collected through spyware. Finally, the CAN-SPAM Act prohibits email senders from using deceptive email marketing practices, such as using "bait" subject lines to entice recipients to open email, or sending email with hidden content that can only be revealed by opening the email.

Email Marketing
What are some tips for CAN-SPAM?

1. Make sure you have clear and accurate header information in all emails, including the sender's name and address.

2. Include a functioning unsubscribe option in every email, and honor all unsubscribe requests promptly.

3. Avoid sending misleading or false content in your subject lines or email text.

4. Always clearly identify the message as an advertisement if applicable.

5. Honor customer requests to not share their personal information with others for marketing purposes.

Who does the CAN-SPAM Act apply to?

The CAN-SPAM Act applies to any person or entity that sends email with the intent to promote or sell a product or service. This includes email sent for commercial purposes, such as email advertising, email newsletters, and email marketing campaigns. The law also applies to email sent for non-commercial purposes, such as email sent by charities and political organizations. However, the law does not apply to email sent for personal use, such as email sent between friends and family members.

What does CAN-SPAM stand for?

The acronym “CAN-SPAM” stands for “Controlling the Assault of Non-Solicited Pornography And Marketing.” The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives customers the right to have you stop emailing them, and spells out tough penalties for violations.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More Cold Email Marketing Terms

Cold Email Marketing Blog Posts

Which Sales Prospecting Tools Are Best?

The duty of a salesperson is to cut through the clutter and discover potential buyers in order to generate sales. Many sales teams rely on business-to-business sales prospecting tools to identify potential buyers, contact the right prospects, gather information, and close more deals.There are hundreds of top sales prospecting tools to select from, but busy […]

How to Calculate Email Marketing ROI

Today, marketers may connect with their customers through a multitude of platforms, such as social media marketing, influencer marketing, and video marketing. However, marketers shouldn't overlook one of the most tried-and-true and effective ways to reach potential customers – email marketing.Email marketing is essential for marketing communication and, when done correctly, can yield amazing results. […]

10 Best Tactics for Email Outreach Campaigns

Email marketing is key to a successful email outreach campaign. It is crucial to consider every detail from identifying the appropriate target audience to contact to creating engaging emails and effective CTAs. Whether you want to increase your conversion rates, increase your ROI, or close a sales deal, having an effective email outreach tactic is a […]

Tips For Email Marketing Campaigns That Get Read

Cold email marketing campaigns can be intimidating. Essentially, you’re spending time on a meaningful message, only with hopes that the reader is intrigued and wants to learn more about your product or service.However, the hard work can really pay off—cold email marketing campaigns are one of the most effective ways to reach new customers. A […]

10 Benefits of Using B2B Email Marketing Services

Marketing is one of the most important sales tactics in any business. From the consumer's end, it allows them to get familiar with your products and services and understand the value it can bring to their lives. In terms of your business bottom line, marketing strategies allow you to create an experience for your target […]

How to Start the Email Marketing Process

Choosing the appropriate marketing communication channel to deliver your message to your customers is crucial for a successful marketing campaign. With the combination of a strong message and the proper media channel, you can persuade customers to do business with you. One of the most widely used marketing channels to this day is email marketing. A […]

Loading...

Learn more about our Cold Email Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
b2b lead generation agency and services bee sales rep

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.

SCHEDULE A CALL
chevron-down