What is CAN-SPAM?

The CAN-SPAM Act of 2003 establishes the United States' first national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce these standards. The Act applies to all commercial email messages, which are defined as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service," including email that promotes content on commercial websites. The CAN-SPAM Act prohibits email senders from using false or misleading header information, subject lines, or return email addresses. Email senders must also provide recipients with a clear and conspicuous opt-out notice in every email they send, and honor opt-out requests promptly. In addition, email senders cannot harvest email addresses from websites or use email addresses that have been collected through spyware. Finally, the CAN-SPAM Act prohibits email senders from using deceptive email marketing practices, such as using "bait" subject lines to entice recipients to open email, or sending email with hidden content that can only be revealed by opening the email.

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What are some tips for CAN-SPAM?

1. Make sure you have clear and accurate header information in all emails, including the sender's name and address.

2. Include a functioning unsubscribe option in every email, and honor all unsubscribe requests promptly.

3. Avoid sending misleading or false content in your subject lines or email text.

4. Always clearly identify the message as an advertisement if applicable.

5. Honor customer requests to not share their personal information with others for marketing purposes.

Who does the CAN-SPAM Act apply to?

The CAN-SPAM Act applies to any person or entity that sends email with the intent to promote or sell a product or service. This includes email sent for commercial purposes, such as email advertising, email newsletters, and email marketing campaigns. The law also applies to email sent for non-commercial purposes, such as email sent by charities and political organizations. However, the law does not apply to email sent for personal use, such as email sent between friends and family members.

What does CAN-SPAM stand for?

The acronym “CAN-SPAM” stands for “Controlling the Assault of Non-Solicited Pornography And Marketing.” The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives customers the right to have you stop emailing them, and spells out tough penalties for violations.

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