What is CASL?

CASL is Canada's new anti-spam law. It comes into effect on July 1, 2014. Email under CASL is considered commercial electronic messages or CEMs. These are email messages that promote, or could reasonably be expected to promote, a commercial activity. This includes email messages that offer to sell a product or service, advertise or promote a person's business or professional activities, or solicit a donation. CASL requires that all CEMs include certain information in order to be considered valid, including the sender's name and contact information, and a way for the recipient to unsubscribe from future messages. Additionally, CEMs must obtain explicit consent from recipients before they can be sent.

Email Marketing
What are some tips for CASL?

1. Keep an updated list of all consent received from individuals and organizations.

2. Include clear language in all email marketing communication regarding the ability to opt-out or unsubscribe at any time.

3. Ensure that all third party organizations you work with are also compliant with CASL regulations.

4. Stay informed on any updates or changes to the legislation, and adjust procedures accordingly.

5. Seek legal advice if there is any uncertainty about compliance with CASL regulations.

Who does CASL apply?

The answer is businesses and organizations that send email to recipients in Canada, regardless of whether those businesses or organizations are based inside or outside of Canada. This includes email that is sent on behalf of another organization (for example, email sent by a service provider on behalf of their client). If your business or organization meets this criteria, then CASL will apply to you.

What is not covered under CASL?

CASL does not cover email communications that are sent to an individual who has consented to receiving them, provided the email falls within certain guidelines. For example, an email newsletter that a person has subscribed to would not be covered under CASL. However, emails that are sent as part of a marketing campaign or that contain commercial content (such as ads or promotions) would be covered.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More Cold Email Marketing Terms

Cold Email Marketing Blog Posts

Which Sales Prospecting Tools Are Best?

The duty of a salesperson is to cut through the clutter and discover potential buyers in order to generate sales. Many sales teams rely on business-to-business sales prospecting tools to identify potential buyers, contact the right prospects, gather information, and close more deals.There are hundreds of top sales prospecting tools to select from, but busy […]

How to Calculate Email Marketing ROI

Today, marketers may connect with their customers through a multitude of platforms, such as social media marketing, influencer marketing, and video marketing. However, marketers shouldn't overlook one of the most tried-and-true and effective ways to reach potential customers – email marketing.Email marketing is essential for marketing communication and, when done correctly, can yield amazing results. […]

10 Best Tactics for Email Outreach Campaigns

Email marketing is key to a successful email outreach campaign. It is crucial to consider every detail from identifying the appropriate target audience to contact to creating engaging emails and effective CTAs. Whether you want to increase your conversion rates, increase your ROI, or close a sales deal, having an effective email outreach tactic is a […]

Tips For Email Marketing Campaigns That Get Read

Cold email marketing campaigns can be intimidating. Essentially, you’re spending time on a meaningful message, only with hopes that the reader is intrigued and wants to learn more about your product or service.However, the hard work can really pay off—cold email marketing campaigns are one of the most effective ways to reach new customers. A […]

10 Benefits of Using B2B Email Marketing Services

Marketing is one of the most important sales tactics in any business. From the consumer's end, it allows them to get familiar with your products and services and understand the value it can bring to their lives. In terms of your business bottom line, marketing strategies allow you to create an experience for your target […]

How to Start the Email Marketing Process

Choosing the appropriate marketing communication channel to deliver your message to your customers is crucial for a successful marketing campaign. With the combination of a strong message and the proper media channel, you can persuade customers to do business with you. One of the most widely used marketing channels to this day is email marketing. A […]

Loading...

Learn more about our Cold Email Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
sales development outsourcing and lead generation

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.

SCHEDULE A CALL
chevron-down