Churn rate is a measure of customer attrition, or turnover, within a company. It’s used to calculate the percentage of customers who cancel or do not renew their subscriptions to…

A client case study is a detailed analysis of a specific client’s experience with a product or service. It typically includes information about the client’s background, the challenges they faced,…

The closed-won ratio is a metric that measures the number of sales opportunities that have been successfully converted into customers, divided by the total number of sales opportunities. In other…

A Closed-Lost opportunity is one where you have tried to sell your product or service to a potential customer, but they have decided not to buy from you. This could…

A Closed-Won opportunity is an opportunity that has been won by a sales rep and is no longer open. This means that the deal has been officially closed and the…

A sales closer is an individual who is responsible for completing the sale with a customer. This person may work in a number of different industries and may use a…