Closing Ratio

Closing ratio is the number of sales divided by the number of opportunities. In other words, it’s the percentage of times you’re able to successfully “close” a sale. The higher…

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Annual Recurring Revenue (ARR)

ARR is a sales metric that measures the amount of revenue a company expects to receive on a recurring basis in the next 12 months. Sales operations teams often use…

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Annual Contract Value (ACV)

ACV is a sales metric that measures the amount of revenue generated from contracts over a one-year period. It is an important measurement in sales operations as it helps gauge…

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Adoption Process

Sales operations often oversee the adoption process for sales technology and processes. This involves identifying necessary tools, implementing them within the sales team, and providing ongoing support to ensure proper…

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Ad-Hoc Reporting

Ad-hoc reporting refers to the creation of custom sales reports as needed. This allows sales teams to gather specific data and make informed decisions on a case-by-case basis. Sales operations…

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Account Development Rep (ADR)

An ADR is a sales operations role responsible for driving sales growth through account management and business development strategies. This includes building and maintaining relationships with key stakeholders, identifying new…

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