6sense

AI That Knows What Matters. Agents That Act on It. 6sense.com

ABM & Intent Platforms
★★★★☆ 4.4
2013 ([g2.com](https://www.g2.com/sellers/6sense)) Founded
1001-5000 ([gb.linkedin.com](https://gb.linkedin.com/company/6sense?utm_source=openai)) Employees
unknown Customers
San Francisco, CA, USA ([forbes.com](https://www.forbes.com/companies/6sense/?utm_source=openai)) Headquarters

Quick Facts

Website
6sense.com →
Pricing Model
freemium
Company Type
private

About 6sense

Founded in 2013, 6sense is a privately held B2B revenue technology company headquartered in San Francisco, California. The company’s mission is to revolutionize how B2B organizations create, manage, and convert pipeline to revenue by using AI, big data, and machine learning to uncover buying signals that are traditionally hidden in the “dark funnel.” g2.com

6sense’s core offering, branded as 6sense Revenue AI and the 6sense Revenue Intelligence Platform, combines account-based marketing, sales intelligence, and intent data into a unified go-to-market platform. It ingests behavioral, firmographic, and technographic signals from first- and third-party sources and then applies predictive models to assign accounts to buying stages and surface which companies are most likely to buy, what topics they care about, and how best to engage them. This intelligence powers both marketing motions (such as advertising and email) and sales workflows (such as prospect prioritization and outreach). 6sense.com

The platform is organized around products for Revenue Marketing and Sales Intelligence, underpinned by the Signalverse data layer and 6AI predictive engine. Marketers use 6sense for account-based advertising, web deanonymization, audience building, smart form enrichment, and omnichannel campaign orchestration. Sellers use 6sense Revenue AI for Sales and the Chrome extension to see intent signals, contact and company data, AI-generated account summaries, and recommended actions inside their CRM and sales engagement tools. 6sense.com

6sense has grown into one of the category leaders in ABM and intent data. It reports more than $200M in annual recurring revenue and has been repeatedly recognized as a Leader in Gartner’s Magic Quadrant for Account-Based Marketing Platforms and in multiple G2 and TrustRadius categories. Backed by $426M in venture funding and valued at $5.2B after its 2022 Series E round, 6sense serves mid-market and enterprise customers across technology, financial services, manufacturing, and other B2B industries, positioning itself as a premium, AI-first alternative to other ABM and sales intelligence platforms. businesswire.com

Key Features

Predictive buying stages - AI models score accounts and place them into stages (Target, Awareness, Consideration, Decision, Purchase) based on intent and engagement signals to prioritize outreach. support.6sense.com

Account-level intent data - Aggregates first- and third-party behavior (searches, content consumption, website visits) to reveal which accounts are actively researching relevant topics and solutions. 6sense.com

Web deanonymization - Matches anonymous website traffic to accounts using 6sense's Company Graph, exposing otherwise hidden buying activity. 6sense.com

Signalverse B2B data - Central data layer with firmographic, technographic, contact, and intent data used to enrich records and drive scoring and segmentation. 6sense.com

Audience Builder - Visual audience builder to create dynamic account and contact segments that power targeting, activation, and analysis across channels. 6sense.com

Intelligent Workflows - Drag-and-drop orchestration engine that turns AI signals into automated omni-channel plays across ads, email, web, and sales actions. 6sense.com

Account-based advertising - Native and connected execution for display, video, retargeting, and social ads (including LinkedIn and Google Ads), driven by 6sense segments and buying stages. 6sense.com

Smart Form Fill - Real-time form enrichment and shortening based on 6sense's data, allowing shorter forms while still capturing full firmographic and contact information. 6sense.com

AI Email Agents (Conversational Email) - AI-powered email agents that personalize outreach, nurture accounts, respond to prospects, and book meetings automatically. 6sense.com

Sales Copilot - In-app assistant for sellers that summarizes account activity, surfaces buying signals, and recommends next best actions within CRM or SEP workflows. 6sense.com

Sales Intelligence & Chrome extension - Provides company and contact data, intent insights, technographics, and psychographics directly in the browser on LinkedIn or any website. 6sense.com

Company & People Search and List Builder - Advanced search and persona mapping tools to discover target accounts and build lists of key contacts for outbound prospecting. 6sense.com

Revenue analytics & reporting - Dashboards and reports to track anonymous and known engagement, pipeline influence, and revenue impact of ABM and sales programs. 6sense.com

Alerts & notifications - Daily or weekly email and Slack alerts that highlight spiking accounts and key activities for specific reps or segments. support.6sense.com

APIs and data services - Data APIs and website tags to embed 6sense scoring and firmographic data into other systems and analytics environments. 6sense.com

Pros & Cons

👍 Pros

  • Powerful intent data and predictive scoring that surface in-market accounts and buying stages, helping teams focus on high-probability opportunities. support.6sense.com
  • Strong ABM capabilities including audience building, web deanonymization, and multi-channel advertising orchestration across display and LinkedIn. 6sense.com
  • Deep integrations with Salesforce, major MAPs (Marketo, HubSpot, Eloqua, Pardot), and SEPs like Outreach and Salesloft, enabling unified workflows. support.6sense.com
  • Rich sales intelligence features such as company and contact data, technographics, and Chrome extension that streamline prospecting. 6sense.com
  • Generally strong customer success and support, with many reviewers praising CSM partnership, onboarding help, and strategic ABM guidance. capterra.com

👎 Cons

  • Steep learning curve and complex configuration; many users report that the platform is not plug-and-play and requires significant enablement and data architecture. g2.com
  • User interface and performance issues, including occasional bugs, slow load times, and confusing reporting dashboards. g2.com
  • Data quality challenges, particularly around contact phone numbers and international coverage, leading to some inaccurate or hard-to-use records. capterra.com
  • High price point; several reviewers question ROI or note that the platform can be expensive relative to results if not fully adopted. capterra.com

User Reviews

G2
4.2
★★★★☆
Capterra
4.6
★★★★★
TrustRadius
8.5
★★★★★

Integrations

Salesforce Microsoft Dynamics 365 HubSpot CRM Marketo HubSpot Marketing Hub Oracle Eloqua Salesforce Marketing Cloud Account Engagement LinkedIn Campaign Manager Google Ads Google Analytics Salesloft Outreach Slack Drift Uberflip Integrate TrustRadius PeerSpot Microsoft 365 Google Workspace (Gmail) <a href="https://support.6sense.com/6515598153363?utm_source=saleshive" class="sh-citation" target="_blank" rel="noopener">support.6sense.com</a>

Best For

Company Size

mid-market enterprise

Industries

Software & Technology Financial Services Manufacturing Business Services Transportation & Logistics Banking

Use Cases

Account-Based Marketing and advertising Buyer intent data and predictive scoring Sales prospecting and account prioritization Pipeline acceleration and deal orchestration Customer expansion and churn prevention Inbound and outbound revenue execution with AI agents

FAQ

What is 6sense?

+

6sense is an AI-powered revenue intelligence and account-based marketing platform that helps B2B organizations identify in-market accounts, understand buying intent, and orchestrate personalized campaigns and sales outreach across channels. It combines intent data, predictive scoring, advertising, email, and sales intelligence into a single platform so marketing and sales teams can focus on accounts most likely to buy. 6sense.com

How much does 6sense cost?

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6sense uses a sales-driven pricing model that varies by product package, data volume, and number of users. For Sales Intelligence, there is a free tier that includes 50 data credits per month along with basic search, alerts, list building, and the Chrome extension. Paid tiers such as Sales Intelligence + Data Credits, Sales Intelligence + Predictive AI, and Sales Intelligence + Data Credits + Predictive AI are offered with custom pricing, and enterprise ABM capabilities are typically sold via annual contracts through sales. 6sense.com

What are the main features of 6sense?

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Core 6sense features include predictive buying-stage modeling, account-level intent data, web deanonymization, dynamic audience building, and an Intelligent Workflows engine for orchestrating campaigns across ads, email, web, and sales. It also offers Smart Form Fill for real-time enrichment, AI Email Agents, Sales Copilot, a Chrome-based sales intelligence extension, contact and company data, and analytics to measure engagement, pipeline, and revenue impact. 6sense.com

Who are 6sense's main competitors?

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6sense's primary competitors in the ABM and intent-data space include Demandbase, Terminus, RollWorks, and ZoomInfo MarketingOS, along with other intent and sales-intelligence providers such as TechTarget Priority Engine or Dealfront in certain segments. Buyers often compare these platforms based on data quality, predictive capabilities, advertising reach, ease of use, and total cost of ownership. trustradius.com

Is 6sense good for small businesses?

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6sense can deliver strong value for smaller teams using the free Sales Intelligence tier or focused use cases, but most reviews and analyst coverage highlight it as best suited for mid-market and enterprise B2B companies with dedicated RevOps or Marketing Ops resources. The platform's breadth, complexity, and pricing can be challenging for very small businesses or simple, lead-based motions; those organizations may prefer lighter-weight or lower-cost ABM and intent tools. trustradius.com

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