Account-based marketing (ABM) is a type of marketing that focuses on key accounts within an organization. It is a holistic, data-driven approach that considers the entire customer journey, from awareness to purchase. ABM aligns marketing and sales teams to work together to create personalized experiences for each account. ABM has three key components: segmentation, targeting, and personalization. Segmentation is the process of identifying which accounts are most valuable to the organization. Targeting is the process of creating custom messages and content for each account. Personalization is the process of creating individualized experiences for each account based on their specific needs and pain points.