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Adobe Analytics

Unified customer analytics across data, content, and journeys. business.adobe.com

Attribution & BI 3.9 (696 reviews)
1982 Founded
10001+ Employees
5000+ (estimated based on third-party customer lists and Adobe references). ([readycontacts.com](https://www.readycontacts.com/target-account-profiling/adobe-analytics/?utm_source=openai)) Customers
San Jose, California, USA Headquarters

Quick Facts

✓ Free Trial
Free Trial
unknown days
Company Type
public
Business Type
Corporate office
Verified on Google View →

About Adobe Analytics

Adobe Analytics is Adobe’s flagship digital analytics solution within Adobe Experience Cloud, giving marketing, product, and business teams a unified view of how customers engage across websites, mobile apps, products, and content. It combines real-time data collection, advanced analysis, and activation capabilities so teams can move from raw clickstream data to decision-ready insights and downstream actions. business.adobe.com

The product originated from Adobe’s 2009 acquisition of Omniture, whose SiteCatalyst platform evolved into what is now Adobe Analytics. Over the last decade and a half, Adobe has expanded analytics beyond traditional web reporting into a multi-product suite that includes Customer Journey Analytics, Web & Mobile Analytics, Product Analytics, and Content Analytics, all built on Adobe Experience Platform. This evolution reflects Adobe’s broader shift from creative tools into enterprise customer experience management. blog.adobe.com

Adobe Analytics emphasizes flexible, enterprise-grade analysis through its Analysis Workspace interface, where users can drag and drop dimensions, metrics, segments, and visualizations to build highly customized dashboards and reports. Under the hood, it offers near–real-time streaming collection, AI- and ML-powered features like anomaly detection and contribution analysis, cohort and funnel analysis, cross-device stitching, and sophisticated marketing attribution models. Deep integrations with other Adobe Experience Cloud applications—such as Real-Time CDP, Journey Optimizer, Target, Marketo Engage, and Experience Manager—allow organizations to pass insights and audiences directly into activation workflows. business.adobe.com

In the broader market, Adobe is consistently recognized as a leader in enterprise digital analytics, particularly for organizations with complex, omnichannel customer journeys and large data volumes. In The Forrester Wave: Digital Analytics Solutions, Q3 2025, Adobe was named a Leader, with analysts citing its forward-looking vision and the way Customer Journey Analytics extends Adobe Analytics into cross-channel, person-centric insights. Thousands of major brands across retail, financial services, media, telecom, and other industries rely on Adobe Analytics to drive experimentation, personalization, and data-driven growth initiatives. business.adobe.com

Key Features

Real-time digital data collection - Ingest behavioral data from web, mobile apps, kiosks, and streaming media in near real time. business.adobe.com

Flexible data views & governance - Adjust post-processed data views, correct tracking errors, and manage data residency and access without altering raw datasets. business.adobe.com

Analysis Workspace - Drag-and-drop canvas for building ad hoc analyses, dashboards, and rich visualizations across unlimited dimensions and metrics. business.adobe.com

AI-powered anomaly detection & contribution analysis - Use machine learning to automatically surface anomalies and identify drivers behind performance changes. business.adobe.com

Advanced segmentation & cohorts - Create unlimited segments and cohort analyses to understand retention, churn, and lifecycle behavior over time. business.adobe.com

Journey visualization (flow & fallout) - Visualize paths, drop-offs, and multi-step funnels across sites and apps using flow and fallout reports. experienceleague.adobe.com

Cross-device & cross-channel analytics - Stitch identities across devices and channels to build person-level journeys in conjunction with Customer Journey Analytics. business.adobe.com

Marketing attribution modeling - Compare rule-based and algorithmic attribution models (first-touch, last-touch, linear, time-decay, custom, and more) on any metric. business.adobe.com

Predictive insights & forecasting - Leverage AI/ML services for forecasting, propensity modeling, and automated insight generation to prioritize optimization opportunities. business.adobe.com

Customer Journey Analytics - Optional application that unifies online and offline data for cross-channel, person-centric journey analysis with AI-driven insights. business.adobe.com

Product & content analytics modules - Product Analytics for feature and journey usage in digital products and Content Analytics for asset-level performance and creative attributes. blog.adobe.com

Executive dashboards & mobile scorecards - Role-based dashboards and mobile-ready scorecards, including an Adobe Analytics dashboards mobile app for on-the-go access. business.adobe.com

Open APIs, SDKs & data feeds - Bulk and streaming APIs, data feeds, and warehouse exports to platforms like Azure, Amazon S3, Google BigQuery, and Snowflake, plus SDKs for custom integrations. business.adobe.com

Enterprise-grade privacy & governance - Role-based access, data usage labels, residency controls, and governance tooling aligned with Adobe Experience Platform's compliance framework. business.adobe.com

Best For

Company Size

mid-market enterprise

Industries

Retail & eCommerce Financial Services Media & Entertainment Telecommunications Travel & Hospitality Technology & SaaS

Use Cases

Web and mobile analytics Cross-channel marketing attribution Customer journey and path analysis Conversion funnel and checkout optimization Audience segmentation and personalization measurement Experimentation and A/B test analysis

FAQ

What is Adobe Analytics?

+

Adobe Analytics is an enterprise-grade digital analytics platform within Adobe Experience Cloud that collects, processes, and analyzes behavioral data from web, mobile, and other digital touchpoints. It provides real-time reporting, advanced segmentation, journey and attribution analysis, and AI-powered insights, and can be extended with Customer Journey Analytics, Product Analytics, and Content Analytics for cross-channel, person-level intelligence. business.adobe.com

How much does Adobe Analytics cost?

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Adobe Analytics uses a custom, quote-based pricing model rather than public list prices. Adobe structures its Web & Mobile Analytics offering into Select, Prime, and Ultimate packages, and overall pricing for the analytics suite depends on factors like monthly data volume (server calls or events), number of digital properties, required features (for example, Customer Journey Analytics), user seats, and contract length. Prospective customers must contact Adobe sales via the pricing page to receive an individualized proposal. business.adobe.com

What are the main features of Adobe Analytics?

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Key capabilities include real-time digital data collection; flexible data views and governance; the Analysis Workspace drag-and-drop analysis environment; advanced segmentation and cohort analysis; journey visualization such as flow and fallout reports; cross-device and cross-channel analytics; rule-based and algorithmic attribution; AI- and ML-based anomaly detection, contribution analysis, and forecasting; and tight integrations with Adobe Experience Cloud, major cloud data warehouses, and BI tools. Optional modules such as Customer Journey Analytics, Product Analytics, and Content Analytics extend these capabilities across offline data, product usage, and creative assets. business.adobe.com

Who are Adobe Analytics's main competitors?

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Common alternatives to Adobe Analytics include Google Analytics 4 (and its enterprise GA360 offering) for web and app analytics, Amplitude Analytics and Mixpanel for product and behavioral analytics, and Piwik PRO or Matomo for organizations prioritizing on-premises or EU-hosted deployments. Each of these tools tends to offer simpler onboarding and lower cost than Adobe Analytics, but generally with less depth in cross-channel enterprise use cases and weaker integration with Adobe's broader CX stack.

Is Adobe Analytics good for small businesses?

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Adobe Analytics is technically capable of serving small businesses, but its pricing, implementation complexity, and learning curve are optimized for mid-market and enterprise organizations with dedicated analytics and marketing operations teams. Smaller companies or those just starting with digital analytics often find more value in lighter-weight or freemium tools like Google Analytics 4, and may consider Adobe Analytics later when their traffic, data complexity, and personalization ambitions justify an enterprise platform and supporting resources.

Customer Reviews

3.9 out of 5
Based on 696 Google reviews
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79
View on Google
Vinnie B

Vinnie B 🏅

2 weeks ago

I set a reminder to cancel my account three days before renewal. A few days before that, Adobe tried to charge a card on file that had been cancelled and would not allow me to cancel the subscription without updating the card. Not wanting to give them a new card and then try to reverse the charges, I just let it go. In general, when you don't pay someone for services, they do not provide services. But not Adobe. They actually tried to charge another credit card for which I never provided to them. The flagged it as fraud (rightfully so) and I had to cancel that card in the middle of a vacation.

R F

R F 🏅

2 weeks ago

Atrocious company that locks you into subscriptions with deceptive business practices. BOYCOTT ADOBE!!

Daniel Udo

Daniel Udo 🏅

3 weeks ago

Ive been using Adobe forever. But today I realized how disgustingly hard they make it to even download basic Adobe acrobat pro. I had to erase it and reinstall because the repair feaurre through control panel didnt work. Adobe wouldnt open no matter what I did this morning. So I went to uninstall and wanted to reinstall. They want you to upgrade and add other features. I tried calling customer service, which to no one's surprise is outsourced to India. I explained to the barely English speaking individual I will not be giving them access to my computer numerous times. All I want to do is download the product. This company sucks. I hope someone replaces them with less scummy behavior.

Timothy Bogott

Timothy Bogott 🏅

a month ago

Horrendous appreciation for their customers. Unwilling to change when they see competition and just overall obnoxious and have little care for their customers. I was literally only wanting to delete a signature from a file that I had transferred between computers and it REFUSED to work and allow to simply DELETE THE SIGNATURE. I didn't want to verify it or re-add it or change it or anything JUST DELETE IT. But apparently that's impossible for Adobe to even comprehend as an option. No you must download the virtual signature from the other computer as well, in order to do anything with the signed document. This is just one example of when you don't do it exactly how Adobe wants you to do it, good luck, you're going to get screwed. Not to mention if you want to bring anything else into Adobe, whatsoever, again, good luck getting it to work. Finally it feels like Adobe has decided to just abandon its roots as a creative tool for up and coming artists of all types cause with every new update, it makes it harder and harder for people to share what they have created. Instead Adobe just wants to use it all for an AI that hardly works and makes things harder instead of easier for people. Please Adobe, remember the people.

Usha Dawn

Usha Dawn 🏅

a month ago

Great place for visitors and employees. There's different cafeterias with variety of food options.

Mark Arguello

Mark Arguello 🏅

2 months ago

Early Adobe Acrobat user since 1996 and paid subscriber. This organization has FAILED to help its customer base. I pay for services and can no longer download to save copy. To appeal my VA PTSD claim!

Klad Kladdington (Kladdelic)

Klad Kladdington (Kladdelic) 🏅

2 months ago

Typical Adobe thing: Implement ai features, then let your customers pay for them after a few update cycles. This is such a user unfriendly behavior. And yeah, Linux support: Leave out a huge potential user group for the goat itself. It drives a massive amount of servers and has a massive growth in users (also thanks to DHH and Omarchy). I like many aspects of Adobe Software, but you should focus more on your customer's experience.

Anne

Anne 🏅

2 months ago

Charges credit card for software never used or ordered Impossible to get any one to address issues Whatever you do don’t sign up for anything and don’t give them your credit card# Very unfortunate experience—

Anas Mizyed

Anas Mizyed 🏅

3 months ago

SCAM Company "I recently discovered an active subscription on my account: Adobe Stock – 10 assets a month . I did not knowingly authorize or intend to subscribe to this plan. Please cancel this subscription immediately and confirm in writing that no further charges will be made. I will not pay for a service I never signed up for. Due to this misleading and frustrating experience, I am now posting negative reviews on Trustpilot, Reddit, Google, and other platforms to warn others about how this company operates. I expect swift confirmation of cancellation. SCAM Company

San B

San B 🏅

3 months ago

I signed up for a free trial but quickly realized it didn’t work well with my laptop, so I canceled it within 10 minutes. I did some research and decided I didn’t need the product at all, so I acted fast to cancel. However, since then, they have tried to take money from my account more than six times, but each attempt has failed. It’s frustrating that they’re trying to charge me for something I canceled before even using. There’s no phone number to call for help, and my email to the address listed in my account hasn’t been answered. At this point, I might have to get a new credit card because it feels like I’m dealing with a scam. Come on, Adobe, do better!

Julio Prada

Julio Prada 🏅

3 months ago

BEWARE: No way to get out of a "FREE" trial.

Odette Du Preez

Odette Du Preez 🏅

3 months ago

We have had a very negative experience with this company. They attempted to debit our bank account without any authorisation after cancelling subscriptions with them. This is highly unethical and unacceptable business practice. Despite never giving consent, they still tried to process a debit order, causing unnecessary inconvenience and frustration. A legitimate business should never operate in this manner. I would strongly caution others to be extremely careful before engaging with this company. Trust and transparency are key in any business relationship, and unfortunately, they have failed on both. Kind Regards, Odette du Preez Finance Manager Innovation Hub Group

B.C.

B.C. 🏅

3 months ago

Solid apps with solid updates. I haven't had any issues with services or billings at all. I like that all the apps work together seamlessly. I've had a subscription to Creative Cloud for years. It's a monthly investment that can eat up your wallet, but the peace of mind that you'll always get updates for big fixes, new features, and whatever else pretty much guarantees you won't have any creative interruptions. I'm still on the fence on the new AI features but hell, they've been major time savers so far 😂.

Nancy Reynen

Nancy Reynen 🏅

4 months ago

They keep taking money from my chime account even when my accounts are frozen. DO NOT MESS WITH THIS COMPANY...

James Pollard (J.P.)

James Pollard (J.P.) 🏅

4 months ago

I just wanted to thank Ado d for Adobe Express. I designed all my thumbnails here. It's easy to use, and helps me look professional on YouTube! Thank you Adobe Express team

Vic Lic

Vic Lic 🏅

4 months ago

Scam company I receive last year 2 pay from this company without have any membership or anything and this year 3 pays receive from this company without any membership or any bought from here scam company

Ela Nolan

Ela Nolan 🏅

4 months ago

Beautiful, very clean campus full of light. The interior and exterior design is excellent. We ate lunch here at the cafeteria and the food was delicious. Highly recommend visiting if you get a chance. Thanks Adobe for a great visit!

Regan W

Regan W 🏅

4 months ago

Called to cancel a subscription that has been charging my bank for 6+ month without my knowledge. Only was able to give me a refund for 3 months which I guess is better than nothing but be sure to check your bank accounts for unauthorized charges.

Josh E.

Josh E. 🏅

4 months ago

They make some of the best software but don't get along with Apple.

N PC

N PC 🏅

4 months ago

Buyer beware. Adobe's fee and billing is a giant middle digit to how everyone else does business. I'm a student who was required to use Light Box for three whole months and now these people want to charge me $100 to cancel my sub. My bad for thinking they are decent people. never again. ever.

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