What is a Cohort?

A cohort is a group of individuals who share a common characteristic, such as enrolling in a program or experiencing an event at the same time. In list building, a cohort refers to a group of leads or subscribers who have been added to a list during a specific time period. Using cohorts can help inform list segmentation and targeting strategies based on when leads were acquired. It can also provide insights into the effectiveness of list building tactics over time.

List Building
What are the different types of List Cohorts?

There are three different types of List Cohort: the Basic, the Plus, and the Premium. The Basic is the most affordable option, and includes all of the essential features you need to create and manage your mailing list. The Plus plan includes additional features such as autoresponders and list segmentation. The Premium plan is the most comprehensive option, and includes everything in the Plus plan plus extras such as advanced analytics and email deliverability monitoring.

Which List Cohort plan is right for you will depend on your specific needs. If you're just starting out with email marketing, the Basic plan may be all you need. If you're looking for more advanced features, or if you have a large mailing list, the Plus or Premium plans may be a better fit.

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