Alyce (now operating as Alyce by Sendoso) is an AI-powered B2B corporate gifting platform built to help revenue teams break through digital noise with highly personalized, recipient-first gift experiences. Founded in 2015 and headquartered in the Greater Boston area, Alyce pioneered the concept of a Personal Experience (PX) or Smart Gifting platform that combines AI-driven research, human insight, and a large curated gift marketplace. Its core idea is to connect with a person’s real-life “5to9™” interests rather than just their 9-to-5 job title, making outreach feel personal instead of promotional.
The platform enables marketing, sales, and customer success teams to send physical and digital gifts, swag, gift cards, and charitable donations at scale while preserving a 1:1 personal touch. Alyce’s Power-of-Choice™ model invites each recipient to accept, exchange, or donate the value of a gift to charity via a branded landing page, reducing waste and increasing engagement. Features like Swag Select™, bulk gifting, group campaigns, and 1:1 gifting flows support use cases from outbound prospecting and ABM to event follow-up, renewals, and employee appreciation. Robust address verification, global logistics, and a large partner network handle the operational complexity behind the scenes.
Alyce differentiates itself with deep integrations into core revenue technologies—such as Salesforce, HubSpot, Marketo, Eloqua, Outreach, Salesloft, and leading intent platforms like 6sense, Demandbase, and RollWorks—so teams can trigger and track gifting directly from existing workflows. Real-time notifications and ROI dashboards tie gift sends to meetings booked, opportunities created, pipeline generated, and revenue closed, giving marketing and sales leaders clear visibility into the business impact of gifting. The platform also offers enterprise-grade governance, including budget controls, approval workflows, and role-based permissions.
Backed by approximately $48M in venture funding and recognized as a category leader on G2, Alyce built a strong footprint in mid-market and enterprise B2B organizations across technology, SaaS, communications, and other B2B industries. In February 2024, Alyce was acquired by Sendoso, combining two of the largest players in the corporate gifting and direct mail space. The product continues to operate under the Alyce by Sendoso brand, giving customers the personalization strengths of Alyce alongside Sendoso’s global fulfillment scale and broader sending capabilities.
