Ambition is a revenue performance and sales coaching platform that combines performance intelligence, coaching orchestration, and sales gamification in a single system. Designed for frontline sales managers, revenue leaders, and enablement teams, it turns CRM and activity data into real-time scorecards, dashboards, and contests that motivate reps and make coaching more effective.
Founded in 2013 and backed by leading investors including Primus Capital, Ambition has grown from a sales gamification startup into a full Revenue Performance Platform used by mid-market and enterprise organizations. The company is recognized by G2 as a leader in Sales Gamification, Sales Performance Management, and Sales Coaching software, and has been featured in research from Forrester and Harvard Business Review.
Ambition integrates with core sales systems like Salesforce, Microsoft Dynamics, HubSpot, dialers, and collaboration tools such as Slack, Microsoft Teams, Webex, and Gong. It provides flexible integrations and an open data model so revenue teams can centralize activity metrics, pipeline KPIs, and outcome data in one place. Managers can then build custom scorecards, automated workflows, leaderboards, and coaching programs aligned to their specific motion.
The platform is used by technology companies, financial services firms, logistics providers, and professional sports organizations to increase activity levels, improve win rates, shorten ramp times, and retain top talent. Customers like T-Mobile, Zoom, ADP, Waste Management, ServiceNow, the Atlanta Braves, and the Dallas Mavericks rely on Ambition to create a culture of accountability and encouragement, with enterprise-grade security and SOC 2 Type II compliance.
