BigMarker review
The #1-rated platform for webinars, virtual & hybrid events
BigMarker is a browser-based webinar and digital events platform that lets organizations host highly customizable live, automated, and on-demand webinars, virtual conferences, and hybrid events without downloads.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with BigMarker. Research last updated December 2025.
What is BigMarker?
BigMarker is a Chicago-based software company that provides a fully browser-based platform for webinars, virtual events, hybrid events, and in-person event extensions. Its technology powers everything from simple lead-generation webinars to large-scale virtual conferences and customer events, with a strong emphasis on branding, engagement, and marketing performance.
The platform combines HD video streaming, a powerful broadcast studio, flexible registration and landing pages, automated email campaigns, and deep engagement tools such as polls, Q&A, handouts, offers, chat, and networking. BigMarker supports live, simulive, automated, and on-demand formats, enabling marketers and educators to repurpose content and run evergreen webinar funnels. For larger programs, it also offers multi-session virtual venues, event apps, on-site check-in and badging, and lead retrieval, giving enterprises a single system across virtual, hybrid, and in-person experiences.
Founded in 2011 after pioneering browser-based live video experiences in 2010, BigMarker has grown into a category-leading digital events platform serving thousands of companies, universities, and organizations worldwide. The company positions itself as the “world’s most customizable” events platform, offering white-label solutions, custom domains, and APIs that allow customers to embed interactive video experiences into existing websites and tech stacks.
BigMarker competes in the crowded webinar and virtual event software market by focusing on ease of use for attendees (no downloads), rich customization for marketing and event teams, and strong customer support. It is consistently highly rated on major review sites such as G2 and Capterra, and is frequently recognized as a leader in webinar and virtual event categories.
BigMarker key features
Teams typically use it for lead generation webinars and product demos, customer education and onboarding programs, virtual conferences, summits, and user conferences, and more.
- Browser-based. no-download webinars and events with HD audio and video for attendees on any modern device
- Multi-presenter support with up to 9 live webcams. screen sharing, file and video presentation inside the event room
- Live, automated, simulive, and on-demand webinars to support both scheduled events and evergreen funnels
- Customizable registration pages and event microsites with templates optimized for conversion and branding
- Built-in email marketing for invitations. confirmations, reminders, and post-event follow-ups
- Interactive engagement tools including polls. Q&A with upvoting, chat (public and private), handouts, and Twitter chat integrations
- In-session call-to-action offers and pop-up widgets to drive purchases, sign-ups, or next-step conversions during events
- Recording. cloud storage, and branded replay pages to host on-demand content and capture leads from past events
- Integrated ticketing and payment features to monetize live webinars, virtual events, and premium on-demand content
- White-label and custom domain options so organizations can fully brand the attendee experience and remove BigMarker branding
- Virtual and hybrid event capabilities including multi-session agendas, virtual venues, sponsor areas, and attendee networking tools
- Mobile event apps and on-site tools for check-in. badge printing, session scanning, and lead retrieval at in-person events
- Multi-stream broadcast studio to produce professional shows and stream to destinations like YouTube Live, Facebook, and more
- Media hubs and content hubs to organize. surface, and track engagement with large libraries of on-demand video content
- Public REST API and webhooks for managing conferences. registrations, reporting, and embedding experiences into other applications
What reviewers love, and what to watch
A balanced view of BigMarker, drawn from public reviews and product research.
Pros
- Very customizable and professional-looking webinars and virtual events with strong branding and white-label options.
- Browser-based, no-download attendee experience that is easy to join and works well across devices.
- Rich feature set with automation, on-demand playback, polls, Q&A, handouts, offers, and multi-streaming for complex programs.
- Highly rated customer support team that is responsive, hands-on, and willing to help configure and troubleshoot events.
- Strong value for money compared with stitching together multiple tools, especially for organizations running frequent webinars.
- Robust integrations and reporting that help sync registration and engagement data into CRMs and marketing automation tools.
Cons
- Steep learning curve and sometimes overwhelming configuration options due to the depth of features.
- Occasional glitches or performance issues reported by users with slower connections or less tech-savvy presenters.
- Some users feel that parts of the dashboard and design interface look dated or offer limited self-service layout customization.
- Advanced virtual/hybrid event features and higher attendee tiers can be relatively expensive for smaller organizations.
BigMarker pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Up to 25 live attendees per webinar
- Unlimited webinars with HD video, screen sharing, chat & Q&A
- Up to 100 live attendees per webinar
- All Basic features
- Custom branding and marketing tools
- Up to 500 live attendees per webinar
- All Plus features
- Advanced automation and integration capabilities
- Up to 1,000 live attendees per webinar
- All Elite features
- Priority support and advanced virtual event features
N/A, no permanent free plan is currently offered; only a time-limited free trial.
Who BigMarker is for
A strong fit for
Mid-market and enterprise B2B organizations that run recurring webinars, virtual events, or customer conferences and need a highly customizable, branded, and integrated platform for demand generation, customer engagement, and training.
Probably not for
Very small teams or solo users with minimal webinar needs, organizations seeking the lowest-cost basic webinar tool, or those that only need simple internal video meetings rather than marketing- and event-focused capabilities.
How BigMarker compares
Compared to general-purpose video meeting tools like Zoom or Webex, BigMarker is more focused on marketing and event workflows. It offers richer registration, branding, engagement, and automation features out of the box, making it better suited for demand generation, customer events, and virtual conferences rather than simple internal meetings. Its browser-based approach and white-label capabilities help organizations create polished, on-brand experiences without forcing attendees to install software.
Relative to other dedicated webinar and virtual event platforms such as GoTo Webinar, Demio, and Hopin, BigMarker differentiates through the breadth of its event formats (webinars, virtual, hybrid, and in-person extensions), strong customization, and emphasis on integrations and APIs. Reviewers frequently highlight its supportive team and continuous product improvements. The trade-offs are a steeper learning curve, a more complex interface, and higher pricing at the top end, so buyers should weigh how much they value flexibility and branding control versus simplicity and cost.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about BigMarker
The short version is on the surface. Open any question to go deeper.