Bombora is a privately held B2B data company that pioneered third-party intent data for business-to-business marketers and sellers. Its flagship Company Surge® product analyzes online research activity across a cooperative of thousands of B2B publishers and brand sites to identify which companies are actively in market for specific products, services, and topics. Bombora’s broader portfolio spans intent data, identity and enrichment, premium B2B digital audiences, and planning and measurement solutions, all designed to plug directly into existing sales, marketing, and advertising workflows instead of forcing customers onto a standalone platform. en.wikipedia.org
The company traces its roots to Madison Logic Data, an analytics business created in November 2014 that was rebranded as Bombora in April 2015 to serve as a dedicated B2B intent data provider. Today Bombora is headquartered in New York City and operates globally, analyzing billions of consumption events each month across more than 18,000 intent topics and thousands of trusted B2B sources. A high percentage of this inventory is exclusive to Bombora’s Data Co-op, giving it differentiated scale and coverage compared with other intent providers. bombora.com
Bombora’s solutions are used by thousands of B2B brands, agencies, and publishers to drive account-based marketing (ABM), digital advertising, sales intelligence, churn reduction, and market intelligence programs. Data is delivered via the Bombora UI, flat files, APIs, and deeply embedded integrations with leading CRMs, marketing automation platforms, ABM platforms, and ad-tech partners such as Salesforce, HubSpot, Marketo, LinkedIn, 6sense, Demandbase, Terminus, RollWorks, and Adobe. customers.bombora.com
Bombora has been repeatedly recognized by industry analysts as a category leader. In 2025 Forrester named Bombora a Leader and “the gold standard for account-level intent data feeds” in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, highlighting the uniqueness of its Data Co-op and strength of its analytics. Bombora has also earned leadership positions and customer-satisfaction awards on G2 and TrustRadius, reflecting strong customer feedback on data quality, integrations, and support. bombora.com