Bombora

The B2B market leader in Intent data cv.linkedin.com

ABM & Intent Platforms
★★★★☆ 4.3
2014 Founded
201-500 Employees
1000+ Customers
New York, NY, USA Headquarters

Quick Facts

Website
bombora.com →
Starting Price
25000
Pricing Model
custom
Company Type
private

About Bombora

Bombora is a privately held B2B data company that pioneered third-party intent data for business-to-business marketers and sellers. Its flagship Company Surge® product analyzes online research activity across a cooperative of thousands of B2B publishers and brand sites to identify which companies are actively in market for specific products, services, and topics. Bombora’s broader portfolio spans intent data, identity and enrichment, premium B2B digital audiences, and planning and measurement solutions, all designed to plug directly into existing sales, marketing, and advertising workflows instead of forcing customers onto a standalone platform. en.wikipedia.org

The company traces its roots to Madison Logic Data, an analytics business created in November 2014 that was rebranded as Bombora in April 2015 to serve as a dedicated B2B intent data provider. Today Bombora is headquartered in New York City and operates globally, analyzing billions of consumption events each month across more than 18,000 intent topics and thousands of trusted B2B sources. A high percentage of this inventory is exclusive to Bombora’s Data Co-op, giving it differentiated scale and coverage compared with other intent providers. bombora.com

Bombora’s solutions are used by thousands of B2B brands, agencies, and publishers to drive account-based marketing (ABM), digital advertising, sales intelligence, churn reduction, and market intelligence programs. Data is delivered via the Bombora UI, flat files, APIs, and deeply embedded integrations with leading CRMs, marketing automation platforms, ABM platforms, and ad-tech partners such as Salesforce, HubSpot, Marketo, LinkedIn, 6sense, Demandbase, Terminus, RollWorks, and Adobe. customers.bombora.com

Bombora has been repeatedly recognized by industry analysts as a category leader. In 2025 Forrester named Bombora a Leader and “the gold standard for account-level intent data feeds” in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025, highlighting the uniqueness of its Data Co-op and strength of its analytics. Bombora has also earned leadership positions and customer-satisfaction awards on G2 and TrustRadius, reflecting strong customer feedback on data quality, integrations, and support. bombora.com

Key Features

Company Surgeu00ae intent scoring - identifies accounts whose research on specific B2B topics is surging versus a 12-week baseline, using a 0-100 score to prioritize outreach. customers.bombora.com

B2B Data Co-op - proprietary cooperative of thousands of B2B publishers, brand sites and data providers, with 86% of observed data shared exclusively with Bombora for deriving intent. bombora.com

Extensive topic taxonomy - 18,000+ (and growing) intent topics across industries, technologies and business problems for very granular targeting and analysis. bombora.com

Visitor Insights identity resolution - deanonymizes website visitors and enriches them with firmographic, demographic and behavioral attributes to turn anonymous traffic into actionable first-party data. bombora.com

Premium B2B digital audiences - 600+ prebuilt audience segments and 6,350+ firmographic, demographic and behavioral attributes that can be combined into custom audiences for advertising. bombora.com

Omnichannel activation - activates Bombora audiences across leading DSPs, SSPs, DMPs, social platforms, CTV and curated marketplaces including The Trade Desk, Yahoo DSP, DV360 and Audigent PMPs. bombora.com

B2beaconu2122 campaign measurement - account- and persona-level reach and engagement analytics for digital campaigns, designed specifically for B2B advertisers. bombora.com

Market Insights & planning - dashboards to visualize topic trends, intent levels and market dynamics over time for TAM definition, brand health and competitive intelligence. bombora.com

Churn reduction & account expansion signals - detect existing customers researching competitors or adjacent products to trigger save or upsell plays. bombora.com

ABM and sales playbooks - prescriptive playbooks and use cases for outbound sales prioritization, pipeline prediction, and churn prevention based on Company Surgeu00ae data. customers.bombora.com

Deep native integrations - direct integrations for ingesting and acting on intent data in Salesforce, HubSpot, Marketo, LinkedIn, 6sense, Outreach and other core GTM systems. customers.bombora.com

Curated Ecosystem Audiences - transforms proprietary partner data from firms like Crunchbase, G2 and HG Insights into ready-to-use digital audiences. businesswire.com

Privacy-first data collection - consent-driven, GDPR/CCPA-aligned data practices with robust opt-out mechanisms and industry certifications (e.g., IAB and Neutronian). bombora.com

Flexible data delivery - access via Bombora UI, scheduled CSV/SFTP feeds, APIs and embedded delivery into partner platforms. customers.bombora.com

Insights Suite - combines intent, visitor identity and engagement data into unified analytics to support planning, activation and measurement across the funnel. customers.bombora.com

Pros & Cons

👍 Pros

  • Very large and granular library of B2B intent topics, covering many industries and use cases.
  • High-quality, privacy-compliant account-level intent data sourced from a unique Data Co-op, often cited as a market standard. customers.bombora.com
  • Deep native integrations with Salesforce, HubSpot, Marketo, LinkedIn, 6sense and other core GTM platforms, making activation straightforward. customers.bombora.com
  • Clear surge scoring and automated reports that sales and marketing teams find easy to use for prioritizing accounts and building campaigns. bombora.com
  • Strong onboarding, customer success and support, frequently praised in TrustRadius and G2 reviews. trustradius.com

👎 Cons

  • Pricing is relatively high and can be difficult for smaller organizations or low-ACV businesses to justify. fullenrich.com
  • Firmographic and industry data enrichment is sometimes inaccurate or incomplete, requiring cleanup or supplemental data sources. g2.com
  • Identity resolution / website visitor deanonymization and some integrations are viewed as less mature than the core intent feed and can be complex to operationalize. trustradius.com

User Reviews

G2
4.4
★★★★☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
8.5
★★★★★

Integrations

Salesforce HubSpot Marketo LinkedIn Campaign Manager 6sense Outreach Terminus Integrate SalesIntel Crunchbase RollWorks G2 Cognism Adobe Experience Platform / Audience Manager Similarweb Demandbase Intentsify Audigent Quora Ads Workato

Best For

Company Size

smb mid-market enterprise

Industries

Technology & SaaS Financial Services Manufacturing & Industrial Telecommunications Professional Services

Use Cases

Account-based marketing (ABM) account and territory prioritization Sales prospecting and outbound sequencing based on intent signals Digital advertising targeting and optimization across programmatic, social and CTV Customer churn prevention and account expansion Market and competitive intelligence using topic and account trends Pipeline prediction and forecasting using intent-qualified accounts

FAQ

What is Bombora?

+

Bombora is a B2B data company that pioneered third-party intent data for business-to-business marketers and sellers. Its Company Surgeu00ae product analyzes online research behavior across a cooperative of thousands of B2B publishers and brand sites to identify which companies are actively researching specific topics or solutions. Bombora also offers identity resolution (Visitor Insights), premium B2B digital audiences, and planning and measurement tools that plug into existing CRM, marketing automation, ABM and advertising platforms. en.wikipedia.org

How much does Bombora cost?

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Bombora uses custom, contract-based pricing that depends on factors like the number of accounts and topics monitored, data refresh frequency, add-on products (such as Visitor Insights or digital audiences), and integration scope. Third-party benchmarks indicate that smaller deployments often start around $20,000-$30,000 per year, with many mid-market and enterprise customers investing $50,000-$100,000+ annually for broader coverage and advanced use cases. All pricing is ultimately quoted by Bombora's sales team, and contracts are typically annual or multi-year rather than month-to-month. fullenrich.com

What are the main features of Bombora?

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Bombora's core features include Company Surgeu00ae account-level intent scoring across 18,000+ topics, a one-of-a-kind B2B Data Co-op that supplies high-quality, privacy-compliant intent signals, and Visitor Insights identity resolution to deanonymize and enrich website visitors. It also offers premium B2B digital audiences with 600+ prebuilt segments and thousands of attributes, B2beaconu2122 campaign measurement and Market Insights dashboards, deep native integrations with platforms like Salesforce, HubSpot, Marketo, LinkedIn and 6sense, and playbooks for use cases such as outbound prioritization, ABM, churn reduction and pipeline prediction. customers.bombora.com

Who are Bombora's main competitors?

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Bombora's main competitors in the B2B intent and ABM data space include multi-source ABM platforms such as 6sense and Demandbase, sales intelligence providers like ZoomInfo that bundle contact data with proprietary or partner intent, and publisher-driven solutions like TechTarget Priority Engine. Many of these platforms actually embed Bombora Company Surgeu00ae data alongside their own signals, so buyers often compare the depth and transparency of Bombora's intent feed, its integration ecosystem and its pricing model when evaluating alternatives. bombora.com

Is Bombora good for small businesses?

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Bombora can be valuable for small B2B companies with high average contract values, clear target account lists and a modern CRM/MAP stack, because precise intent data helps lean teams focus on in-market accounts. However, its custom, enterprise-style pricing and data-only model often make it a better fit for mid-market and enterprise organizations. Smaller businesses with limited budgets or simpler tech stacks may find lighter-weight or lower-cost tools more appropriate, or may choose to access Bombora data indirectly through partners like 6sense, RollWorks or sales-intelligence platforms that bundle limited Bombora topics into their own offerings. fullenrich.com

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