Chorus.ai

Make Every Interaction Count with Chorus.

RevOps & Sales Analytics
★★★★☆ 4.4
2015 Founded
51-200 Employees
unknown Customers
San Francisco, CA, USA Headquarters
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Quick Facts

✓ Free Trial
Website
chorus.ai →
Starting Price
8000
Pricing Model
tiered
Free Trial
unknown days
Company Type
acquired
Social
LinkedIn Twitter/X

About Chorus.ai

Chorus.ai, now known as Chorus by ZoomInfo, is a leading conversation intelligence platform built for B2B revenue teams. It automatically records, transcribes, and analyzes sales calls, video meetings, and related communications, turning every interaction into structured data and insights. By surfacing what top performers do differently and highlighting the key moments in each conversation, Chorus helps organizations coach reps more effectively, improve win rates, and understand the true voice of the customer.

Founded in 2015 and headquartered in San Francisco, Chorus.ai quickly became one of the most recognized vendors in the conversation intelligence category, winning multiple awards from G2, TrustRadius, and Info-Tech Research Group. The product was designed to integrate deeply with the modern sales tech stack, syncing insights into CRMs like Salesforce and HubSpot and connecting with collaboration tools such as Zoom, Microsoft Teams, and Slack. Its Momentum capabilities extended beyond call analytics to provide relationship and pipeline intelligence directly inside the CRM.

In 2021, ZoomInfo acquired Chorus.ai for approximately $575 million in cash and integrated it into its broader go-to-market platform. As Chorus by ZoomInfo, the solution now combines rich behavioral insights from sales conversations with ZoomInfo’s market-leading B2B contact, company, and intent data. This combination gives revenue teams a unified view of who they are selling to, how deals are progressing, and which actions are most likely to move opportunities forward.

Today, Chorus competes at the top of the conversation intelligence and sales coaching market, alongside players like Gong and emerging offerings from major CRM and communication platforms. Its strengths lie in robust recording and transcription, sophisticated AI meeting summaries and follow-up emails, and deep integrations with CRM and sales engagement tools, especially for organizations already invested in the ZoomInfo ecosystem.

Key Features

Multi-channel conversation capture - automatically records calls, video meetings, and related customer interactions across tools like Zoom, Microsoft Teams, and dialers.

AI-powered transcription - generates time-stamped, searchable transcripts for every recorded conversation to eliminate manual note-taking.

Generative AI meeting summaries - Post-Meeting Briefs summarize calls, highlight key topics, and list action items so teams can review meetings in minutes instead of hours.

AI-drafted follow-up emails - automatically drafts personalized follow-up emails based on the meeting transcript, attendees, and next steps agreed on during the call.

Deal and pipeline intelligence (Momentum) - provides a unified view of deal health, engagement history, and relationship strength across accounts and opportunities inside the CRM.

Coaching workflows and scorecards - lets managers comment on calls, score specific skills, and build playlists of best-practice conversations for onboarding and continuous coaching.

Conversation analytics - tracks metrics such as talk-to-listen ratios, question frequency, monologues, and competitor or pricing mentions to show what drives successful outcomes.

Keyword and topic tracking - uses custom trackers to monitor themes like objections, product features, pricing, competitors, and next steps across all calls.

Searchable call library - centralizes all customer conversations in a searchable library with filters by rep, team, account, deal, date, keyword, or topic.

ZoomInfo data enrichment - enriches contacts and accounts inside Chorus with ZoomInfo's firmographic and contact data to give fuller context on buyers and stakeholders.

CRM and sales engagement integrations - syncs call metadata, notes, and insights into systems like Salesforce, HubSpot, Outreach, Salesloft, and Microsoft Dynamics 365.

Slack and collaboration integrations - posts call summaries, key moments, and links into Slack and other collaboration tools so cross-functional teams can stay aligned.

Zoom app and live note-taking - embeds Chorus inside Zoom meetings for real-time note-taking, tagging, and syncing notes back into Chorus and CRM records.

Mobile listening and coaching - iOS and Android apps let reps and managers review calls, tag important moments, and request or provide coaching from anywhere.

Pros & Cons

👍 Pros

  • Easy-to-use interface and intuitive navigation for reviewing, annotating, and sharing recorded calls.
  • High-quality call recording with searchable transcripts that significantly reduce the need for manual note-taking.
  • Powerful AI meeting summaries and follow-up recommendations that save time after calls and improve follow-through.
  • Strong coaching features, including playlists, comments, and scorecards, that help ramp new reps and standardize best practices.
  • Deep integrations with Salesforce, Zoom, HubSpot, and other core sales tools that centralize revenue data and workflows.
  • Rich conversation analytics such as talk-to-listen ratios, topics, and trackers that help identify winning behaviors and risks.

👎 Cons

  • Occasional issues with Chorus failing to join or record certain meetings, resulting in missing or incomplete recordings.
  • Transcription and AI summaries can be inaccurate for some accents, noisy environments, or edge cases, requiring manual verification.
  • Users report delays in processing recordings and generating AI summaries, particularly for longer meetings.
  • Some team members feel the constant recording and manager visibility can create a big-brother culture if not managed carefully.
  • Pricing is considered high and less transparent after the ZoomInfo acquisition, which can be challenging for smaller or budget-sensitive companies.

User Reviews

G2
4.5
★★★★★
Capterra
4.5
★★★★★
TrustRadius
8.6
★★★★★

Integrations

Salesforce Salesforce Essentials HubSpot HubSpot Dialer Zoom ZoomInfo Microsoft Teams Google Meet Slack Outreach Salesloft Microsoft Dynamics 365 Allego Asana Zoho CRM Google Drive Google Docs Google Sheets Notion Confluence Cloud Dovetail Vitally Discord LeadConnector Zapier Outdoo

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Business Services Marketing & Advertising

Use Cases

Sales call recording and analysis Sales coaching and onboarding Deal review and pipeline inspection Customer success and onboarding calls Voice-of-customer and product feedback analysis

FAQ

What is Chorus.ai?

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Chorus.ai, now marketed as Chorus by ZoomInfo, is an AI-powered conversation intelligence platform for revenue teams. It automatically records and transcribes sales and customer conversations across phone and video, then analyzes them to surface insights about deal health, coaching opportunities, and customer sentiment. Teams use Chorus to build a searchable library of calls, understand what top performers do differently, and bring the true voice of the customer into sales, success, and product decisions.

How much does Chorus.ai cost?

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Chorus.ai uses an enterprise-oriented pricing model. Public partner listings indicate that Chorus Platform Access typically starts around $8,000 per year for up to three seats, with additional seats around $1,200 per user per year, billed annually. Actual pricing depends on factors like user count, contract length, and the broader ZoomInfo products you purchase, so most organizations should treat these numbers as starting points and request a custom quote from ZoomInfo.

What are the main features of Chorus.ai?

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Core Chorus.ai features include automatic recording and transcription of sales calls and video meetings, a searchable call library, and rich conversation analytics such as talk-to-listen ratios, topics, and competitor mentions. It also offers Momentum deal intelligence, coaching tools like playlists and scorecards, generative AI meeting summaries and follow-up emails, and deep integrations with Salesforce, HubSpot, Zoom, Microsoft Teams, Slack, and other sales stack tools. Combined with ZoomInfo data enrichment, these capabilities give revenue teams a detailed, data-driven view of every customer interaction.

Who are Chorus.ai's main competitors?

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Chorus.ai competes with several conversation intelligence and revenue intelligence platforms. Its primary competitors include Gong, Zoom IQ for Sales, Clari Copilot (formerly Wingman), Outreach Kaia, and Salesloft Conversations. Buyers also evaluate it against lighter-weight call recording tools and native capabilities offered by conferencing platforms and CRMs, but Chorus is typically compared most directly with full-featured CI and revenue intelligence suites.

Is Chorus.ai good for small businesses?

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Chorus.ai can deliver value to small businesses that have dedicated sales and customer success teams and a high volume of customer calls, but its pricing and minimum seat requirements are aimed more at mid-market and enterprise organizations. Smaller, budget-sensitive companies may find the starting investment relatively high compared to lighter-weight or freemium alternatives. That said, growth-stage teams with 10 to 20 or more reps, especially those already using ZoomInfo, often see strong ROI from the coaching, analytics, and deal visibility Chorus provides.

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