What is Intent Data?

Intent data is information that helps to identify the specific actions and behaviors of an individual or company, such as their interests and purchasing intent. This can be used for list building purposes, as it allows marketers to target their outreach efforts to individuals who have a higher likelihood of being interested in their products or services. By leveraging intent data, businesses can see better conversion rates and drive more qualified leads into the sales funnel. However, it's important to note that intent data should always be used ethically and in compliance with privacy laws such as GDPR.

Intent data comes in many different shapes and sizes. The most common types are:

1. Search engine queries

2. Web browsing behavior

3. Social media interactions

4. Email interactions

5. CRM data (customer data)

6. Third-party data (e.g., from market research firms)

7. demographic data

Each of these types of intent data has its own advantages and disadvantages, so it’s important to choose the right type for your needs. For example, if you’re trying to target ads to people who are in the market for a new car, web browsing behavior would be a better indicator than social media interactions. On the other hand, if you’re trying to understand how people feel about your brand, social media interactions would be a more useful type of data.

The most important thing is to use a combination of different types of intent data to get the most accurate picture possible. No single type of data is perfect, so it’s important to use multiple sources to get a complete picture of what your customers are thinking and feeling.