What is Intent Data?

Intent data is information that helps to identify the specific actions and behaviors of an individual or company, such as their interests and purchasing intent. This can be used for list building purposes, as it allows marketers to target their outreach efforts to individuals who have a higher likelihood of being interested in their products or services. By leveraging intent data, businesses can see better conversion rates and drive more qualified leads into the sales funnel. However, it's important to note that intent data should always be used ethically and in compliance with privacy laws such as GDPR.

List Building
What are the benefits of Intent Data?

There are several benefits of using intent data, including:

1. Increased sales conversion rates: Because intent data helps sales teams identify and target potential customers who are already interested in what they're selling, conversion rates tend to be higher than if sales teams were just reaching out to leads blindly.

2. Improved customer relationships: By using intent data, sales teams can tailor their approach to each customer based on what they know the customer is interested in. This helps build better relationships with customers and leads to improved sales outcomes.

3. Greater sales efficiency: With intent data, sales teams can focus their efforts on the leads that are most likely to convert, rather than wasting time on leads that are not interested. This leads to greater sales efficiency and higher sales numbers overall.

4. Better ROI: Because intent data leads to increased sales conversion rates, improved customer relationships, and greater sales efficiency, it also tends to have a positive impact on ROI.

What are the different types of Intent Data?

Intent data comes in many different shapes and sizes. The most common types are:

1. Search engine queries

2. Web browsing behavior

3. Social media interactions

4. Email interactions

5. CRM data (customer data)

6. Third-party data (e.g., from market research firms)

7. demographic data

Each of these types of intent data has its own advantages and disadvantages, so it’s important to choose the right type for your needs. For example, if you’re trying to target ads to people who are in the market for a new car, web browsing behavior would be a better indicator than social media interactions. On the other hand, if you’re trying to understand how people feel about your brand, social media interactions would be a more useful type of data.

The most important thing is to use a combination of different types of intent data to get the most accurate picture possible. No single type of data is perfect, so it’s important to use multiple sources to get a complete picture of what your customers are thinking and feeling.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More  Terms

 Blog Posts


Learn More About

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
B2B Lead Generation

We’ve Set 85,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

Loading SalesHive API...

Want More Sales Meetings?

Contact us to embark on your journey to meeting heaven.
b2b sales rep climbing latter
No thanks, I'm getting enough leads.
sales development outsourcing and lead generation
Real-Time Alerts

New Meeting Booked

Prospect Company
Prospect Title
Meeting Source