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Cognism

Leader in international sales intelligence

Sales Intelligence & Data 3.6 (204 reviews)
2015 Founded
501-1000 Employees
4,000+ Customers
London, United Kingdom Headquarters

Quick Facts

Website
cognism.com →
Business Type
Software company, Internet marketing service
Verified on Google View →

About Cognism

Cognism is a London-headquartered sales intelligence company that helps B2B revenue teams discover, connect with, and convert ideal buyers using accurate, compliant data. Founded in 2015 by James Isilay and Stjepan Buljat, the platform combines a large global B2B database with phone-verified mobile numbers, intent and signal data, and deep CRM integrations to make outbound prospecting more predictable and scalable. Its core focus is on high-quality European data and compliant processing aligned with GDPR and CCPA.

The flagship offering, Cognism Sales Companion, includes a web application, powerful segmentation and persona-building tools, and a Chrome extension that overlays Cognism data on LinkedIn, Sales Navigator, company websites and leading CRMs. Revenue teams can filter by company size, industry, seniority, skills, technologies and buying signals, then sync cleaned and enriched records directly into Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Outreach, Salesloft, Bullhorn and other tools. Phone-verified Diamond Data® gives users access to highly accurate mobile numbers and direct dials, significantly improving connect rates for outbound calling.

Cognism has grown rapidly through both organic expansion and acquisitions. It acquired Mailtastic in 2020 to add email signature marketing capabilities, and Kaspr in 2022 to strengthen its sales prospecting footprint in France. Backed by more than $128 million in venture funding, Cognism now serves over 4,000 customers worldwide, ranging from high-growth SaaS companies to large enterprises in sectors like technology, financial services and professional services. The company operates globally with hubs in London, Skopje and several other European cities.

Positioned as a premium alternative to US-centric providers, Cognism differentiates with its compliance-first data sourcing, extensive Do-Not-Call screening, and security posture including ISO 27001, ISO 27701 and SOC 2 Type II. The platform is consistently rated highly on G2, Capterra and TrustRadius for data quality, ease of use and support, making it a strong choice for teams that rely on phone-based outbound and need deep coverage across EMEA.

Key Features

Global B2B contact database with strong European coverage - access millions of decision-makers with direct dials and verified emails.

Diamond Datau00ae phone-verified mobile numbers - human-verified mobiles that typically deliver up to 3x higher connect rates for outbound calling.

Sales Companion web app - build ICPs, segment target markets and personas, and assign target account lists and workflows across teams.

Chrome browser extension - reveal Cognism contact and company data directly on LinkedIn, Sales Navigator, company websites and supported CRMs.

Signals and intent data - use hiring, funding, technographic changes, news and Bombora-powered intent topics to prioritize in-market accounts.

Advanced prospecting filters - refine searches by firmographics, geographies, seniority, skills, technographics, intent topics and more.

Deep CRM and sales engagement integrations - bi-directional sync, de-duplication and field mapping with Salesforce, HubSpot, Dynamics 365, Pipedrive, Outreach, Salesloft, Bullhorn and other tools.

Data enrichment - CSV and API-based enrichment to clean and complete existing CRM and marketing automation records at scale.

Data-as-a-Service - deliver accurate, privacy-safe B2B data directly into data warehouses, CDPs or CRMs via real-time API or scheduled batch feeds.

Compliance and DNC screening - GDPR- and CCPA-aligned processing with extensive Do-Not-Call checking and audit-ready metadata.

Diamonds-on-Demandu00ae research - request on-demand verification of high-priority contacts to obtain the freshest possible mobile numbers.

Admin controls and reporting - manage seat-based access, target markets and personas, and monitor performance and usage across teams.

LinkedIn & company website workflows - identify accounts, view employees, and push contacts into lists or CRMs without leaving the page.

Technographics and skills data - target accounts and contacts based on installed technologies and role-specific skills.

Customer advocacy and best-practice programs - structured onboarding, training sessions and advocacy community to improve adoption.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Professional Services Marketing & Advertising Information Technology & Services

Use Cases

Sales Prospecting Cold Email & Call Outreach Account-Based Marketing CRM Data Enrichment Lead List Building Territory Planning

FAQ

What is Cognism?

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Cognism is a B2B sales intelligence and data platform that provides accurate, GDPR-compliant company and contact information to help revenue teams identify, prioritize and engage decision-makers. It combines a large global database with particular strength in EMEA, phone-verified Diamond Datau00ae mobile numbers, buying signals and intent data, plus a web app, Chrome extension and deep CRM integrations to streamline outbound prospecting.

How much does Cognism cost?

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Cognism does not publish list pricing on its website. All plans are sold on custom, annual contracts based on the number of users, regions covered, data depth (e.g. Diamond Datau00ae, intent, technographics) and integrations required. You request a quote via a demo on the pricing page. Third-party benchmarks indicate that small teams typically invest in the mid-five-figure range per year, while larger deployments with advanced add-ons can be significantly higher, but your actual price will depend on your specific configuration.

What are the main features of Cognism?

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Key Cognism features include a global B2B contact and company database with strong European coverage, phone-verified Diamond Datau00ae mobile numbers, a Sales Companion web app for ICP and persona-based segmentation, a Chrome extension that works over LinkedIn, Sales Navigator, company websites and CRMs, Bombora-powered intent data and signal data (funding, hiring, news and technographics), CSV and API-based data enrichment, Data-as-a-Service delivery to warehouses and CRMs, deep integrations with Salesforce, HubSpot, Dynamics 365, Pipedrive, Outreach, Salesloft and Bullhorn, and robust GDPR- and CCPA-aligned compliance and DNC screening.

Who are Cognism's main competitors?

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Cognism's main competitors in the sales intelligence and B2B data space include ZoomInfo, Apollo.io, Lusha, UpLead and Seamless.AI. ZoomInfo typically competes for large, global enterprise deployments; Apollo.io and Lusha are popular mid-market and SMB options with freemium or lower-cost tiers; and UpLead positions itself as a high-accuracy but more budget-friendly alternative. Buyers often compare these tools on data coverage (especially EMEA vs US), mobile accuracy, compliance posture, pricing and whether native sequencing is required.

Is Cognism good for small businesses?

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Cognism can be very effective for small and mid-sized B2B teams that rely heavily on outbound calling and sell into EMEA, because the quality of its mobile data and its compliance framework can materially improve connect rates and reduce risk. However, its pricing is custom, annual and generally oriented toward teams ready to make a meaningful investment in outbound. Very small businesses, solo consultants or early-stage startups with tight budgets, or those that only need occasional email lookups, may find more value in lower-cost, month-to-month tools and then consider Cognism later as their outbound motion scales.

Customer Reviews

3.6 out of 5
Based on 204 Google reviews
5★
121
4★
18
3★
0
2★
1
1★
64
View on Google
Luca Erdmann

Luca Erdmann 🏅

a month ago

Great product! Making my day to day life as a bdr better and supporting the outreach:)

Andrew Terentyev

Andrew Terentyev 🏅

2 months ago

Before buying: Do a download of your personal data, the data they sent to me is trash. Company does not respect Do-Not-Call, comingles personal (non-business) and FAMILY contact info. Vendors blowing up my personal cell phone after a conference is only hurting every single one of theirs' brands because your targeting will look like any scam call center.

Taylor Ballard

Taylor Ballard 🏅

3 months ago

I am very happy with my experience with Cognism, It is very reliable and has enhanced my workflow within my role.

Luke

Luke 🏅

4 months ago

A very easily integrated and simple to use sales software. very happy

Jack Leslie

Jack Leslie 🏅

4 months ago

Great access to data and easy to use software

Oliver

Oliver 🏅

4 months ago

Best prospecting tool on the market! -Most accurate mobile data -Most accurate email date -Best CRM integrations -Easy to use

Clément Regazzoni

Clément Regazzoni 🏅

5 months ago

One of my best prospecting tool, I use it daily to find prospects phone numbers.

Leon

Leon 🏅

6 months ago

This company harvests user data claiming to be GDPR compliant under "legitimate interest". Does not respond to requests to provide and remove (my!) data which in itself is already a violation.

Shreyansh Mishra

Shreyansh Mishra 🏅

6 months ago

As a sales guy, Cognism’s been a game-changer for targeting US and UK prospects. The data quality is solid, and it saves me hours on LinkedIn. Seamless integrations and intent signals help me hit the right accounts at the right time. If you’re doing outbound in global markets, especially in tech or SaaS, it’s definitely worth having in your stack.

dominic Rowe

dominic Rowe 🏅

6 months ago

Cognism has been a game-changer for our sales process. It's incredibly easy to use, with accurate, compliant data that helps us reach the right people fast. The Chrome extension is slick and saves tons of time. Plus, the account management team is fantastic—responsive, helpful, and genuinely committed to our success. Highly recommend it to any sales team looking to scale effectively!

Tom Lynam

Tom Lynam 🏅

7 months ago

Cognism is an essential tool for our team, enabling both sales and marketing to identify and engage with potential customers. The quality of information is good, searching is simple, and it integrates well with our other relevant systems. It is also good to know which contacts have signed up to global DNC lists.

John Lynes

John Lynes 🏅

7 months ago

Sellers of personal data to spammers. No genuine unsubscribe or SAR request option with both used to harvest further data

Jack Lane

Jack Lane 🏅

7 months ago

Cognism has been extremely helpful to me and has significantly improved my prospecting. The ability to find and verify email addresses and contact numbers that I wouldn’t have found elsewhere has saved me a lot of time and meant I can reach people I wouldn't have otherwise been able to get hold of. Especially love the AI search feature – it makes searching for prospects much quicker and more intuitive, and I can just enter a name and usually get a solid contact method instantly. The saved searches feature is a great bonus too, keeping everything organised. Highly recommend!

Eva

Eva 🏅

7 months ago

Good product for all SDRs. Easy to use and you can find lot of good contacts.

Risharn Chandrann

Risharn Chandrann 🏅

7 months ago

Cognism has been a really solid platform for sourcing leads. It’s easy to navigate with a clean, straightforward interface, which makes finding the right contacts fast and efficient. The data quality is generally very good, and it’s saved me a lot of time when building out lead lists. Definitely a reliable tool to have if you’re working in sales or outreach.

Asu Brown

Asu Brown 🏅

7 months ago

Overall, my experience with Cognism was good. It made it easier to find the right people to talk to and saved me time on searching for contact details. The platform was simple to use, and the team was helpful whenever I needed support. There were a few times the info wasn’t perfect, but it still made my outreach a lot quicker and more effective.

William Brooke

William Brooke 🏅

Edited 7 months ago

Cognism is the best tool any businesses can use for outreach data and I couldn't live without it. It is a crucial tool for companies looking to expand and provides rich data that is always being updated. The Chrome extension tool is also very handy for prospecting on Linked In.

oliver Higgins

oliver Higgins 🏅

8 months ago

There contact list is fantastic for people in sales, it's easy to use and without it I'd have to prospect myself!!!!

Sam Chick

Sam Chick 🏅

8 months ago

I rely on Cognism on a daily business in my role, it is a stand out tool that completely streamlines my workflow and gives me the contact information I need in a very efficient manner. It is one of the most important tools I use for contacting leads and makes life so much easier.

Connor Needham

Connor Needham 🏅

8 months ago

Cognism is great it provides me accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient.

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Siemens
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Mostly AI
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