Cognism

Leader in international sales intelligence

Sales Intelligence & Data
★★★★★ 4.5
2015 Founded
501-1000 Employees
4,000+ Customers
London, United Kingdom Headquarters

Quick Facts

Website
cognism.com →
Starting Price
unknown
Pricing Model
custom
Company Type
private

About Cognism

Cognism is a London-headquartered sales intelligence company that helps B2B revenue teams discover, connect with, and convert ideal buyers using accurate, compliant data. Founded in 2015 by James Isilay and Stjepan Buljat, the platform combines a large global B2B database with phone-verified mobile numbers, intent and signal data, and deep CRM integrations to make outbound prospecting more predictable and scalable. Its core focus is on high-quality European data and compliant processing aligned with GDPR and CCPA.

The flagship offering, Cognism Sales Companion, includes a web application, powerful segmentation and persona-building tools, and a Chrome extension that overlays Cognism data on LinkedIn, Sales Navigator, company websites and leading CRMs. Revenue teams can filter by company size, industry, seniority, skills, technologies and buying signals, then sync cleaned and enriched records directly into Salesforce, HubSpot, Microsoft Dynamics 365, Pipedrive, Outreach, Salesloft, Bullhorn and other tools. Phone-verified Diamond Data® gives users access to highly accurate mobile numbers and direct dials, significantly improving connect rates for outbound calling.

Cognism has grown rapidly through both organic expansion and acquisitions. It acquired Mailtastic in 2020 to add email signature marketing capabilities, and Kaspr in 2022 to strengthen its sales prospecting footprint in France. Backed by more than $128 million in venture funding, Cognism now serves over 4,000 customers worldwide, ranging from high-growth SaaS companies to large enterprises in sectors like technology, financial services and professional services. The company operates globally with hubs in London, Skopje and several other European cities.

Positioned as a premium alternative to US-centric providers, Cognism differentiates with its compliance-first data sourcing, extensive Do-Not-Call screening, and security posture including ISO 27001, ISO 27701 and SOC 2 Type II. The platform is consistently rated highly on G2, Capterra and TrustRadius for data quality, ease of use and support, making it a strong choice for teams that rely on phone-based outbound and need deep coverage across EMEA.

Key Features

Global B2B contact database with strong European coverage - access millions of decision-makers with direct dials and verified emails.

Diamond Datau00ae phone-verified mobile numbers - human-verified mobiles that typically deliver up to 3x higher connect rates for outbound calling.

Sales Companion web app - build ICPs, segment target markets and personas, and assign target account lists and workflows across teams.

Chrome browser extension - reveal Cognism contact and company data directly on LinkedIn, Sales Navigator, company websites and supported CRMs.

Signals and intent data - use hiring, funding, technographic changes, news and Bombora-powered intent topics to prioritize in-market accounts.

Advanced prospecting filters - refine searches by firmographics, geographies, seniority, skills, technographics, intent topics and more.

Deep CRM and sales engagement integrations - bi-directional sync, de-duplication and field mapping with Salesforce, HubSpot, Dynamics 365, Pipedrive, Outreach, Salesloft, Bullhorn and other tools.

Data enrichment - CSV and API-based enrichment to clean and complete existing CRM and marketing automation records at scale.

Data-as-a-Service - deliver accurate, privacy-safe B2B data directly into data warehouses, CDPs or CRMs via real-time API or scheduled batch feeds.

Compliance and DNC screening - GDPR- and CCPA-aligned processing with extensive Do-Not-Call checking and audit-ready metadata.

Diamonds-on-Demandu00ae research - request on-demand verification of high-priority contacts to obtain the freshest possible mobile numbers.

Admin controls and reporting - manage seat-based access, target markets and personas, and monitor performance and usage across teams.

LinkedIn & company website workflows - identify accounts, view employees, and push contacts into lists or CRMs without leaving the page.

Technographics and skills data - target accounts and contacts based on installed technologies and role-specific skills.

Customer advocacy and best-practice programs - structured onboarding, training sessions and advocacy community to improve adoption.

Pros & Cons

👍 Pros

  • High-quality, accurate B2B contact data, particularly for EMEA markets and decision-maker mobile numbers.
  • Chrome extension makes it easy to pull verified emails and direct dials directly from LinkedIn, Sales Navigator and company websites.
  • Seamless integrations with Salesforce, HubSpot and leading sales engagement tools reduce manual data entry and keep CRMs clean.
  • Strong GDPR-, CCPA- and DNC-compliant data handling gives teams confidence to prospect safely in regulated markets.
  • User-friendly interface with a short learning curve that helps SDRs and AEs get value quickly.
  • Responsive customer support and account management, including onboarding sessions, live chat and best-practice training.

👎 Cons

  • Data coverage and accuracy can be weaker in some regions (such as parts of North America or APAC) and niche industries compared to its core European focus.
  • Pricing is relatively high, with annual-only contracts that can be challenging for startups or small, budget-conscious teams.
  • Some users report occasional inaccurate or outdated contact details, bounced emails or missing phone numbers.
  • Export limits and needing to add contacts in relatively small batches can make high-volume list building feel slow or click-heavy.

User Reviews

G2
4.5
★★★★★
Capterra
4.7
★★★★★
TrustRadius
8.5
★★★★★

Integrations

Salesforce Sales Cloud Salesforce Platform HubSpot Microsoft Dynamics 365 Sales Pipedrive Outreach Salesloft Bullhorn Adobe Marketo Engage Gong Clari monday.com Slack Zapier LinkedIn Sales Navigator LinkedIn Premium LinkedIn Recruiter LinkedIn Sales Insights Chrome Enterprise PhantomBuster

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services Professional Services Marketing & Advertising Information Technology & Services

Use Cases

Sales Prospecting Cold Email & Call Outreach Account-Based Marketing CRM Data Enrichment Lead List Building Territory Planning

FAQ

What is Cognism?

+

Cognism is a B2B sales intelligence and data platform that provides accurate, GDPR-compliant company and contact information to help revenue teams identify, prioritize and engage decision-makers. It combines a large global database with particular strength in EMEA, phone-verified Diamond Datau00ae mobile numbers, buying signals and intent data, plus a web app, Chrome extension and deep CRM integrations to streamline outbound prospecting.

How much does Cognism cost?

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Cognism does not publish list pricing on its website. All plans are sold on custom, annual contracts based on the number of users, regions covered, data depth (e.g. Diamond Datau00ae, intent, technographics) and integrations required. You request a quote via a demo on the pricing page. Third-party benchmarks indicate that small teams typically invest in the mid-five-figure range per year, while larger deployments with advanced add-ons can be significantly higher, but your actual price will depend on your specific configuration.

What are the main features of Cognism?

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Key Cognism features include a global B2B contact and company database with strong European coverage, phone-verified Diamond Datau00ae mobile numbers, a Sales Companion web app for ICP and persona-based segmentation, a Chrome extension that works over LinkedIn, Sales Navigator, company websites and CRMs, Bombora-powered intent data and signal data (funding, hiring, news and technographics), CSV and API-based data enrichment, Data-as-a-Service delivery to warehouses and CRMs, deep integrations with Salesforce, HubSpot, Dynamics 365, Pipedrive, Outreach, Salesloft and Bullhorn, and robust GDPR- and CCPA-aligned compliance and DNC screening.

Who are Cognism's main competitors?

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Cognism's main competitors in the sales intelligence and B2B data space include ZoomInfo, Apollo.io, Lusha, UpLead and Seamless.AI. ZoomInfo typically competes for large, global enterprise deployments; Apollo.io and Lusha are popular mid-market and SMB options with freemium or lower-cost tiers; and UpLead positions itself as a high-accuracy but more budget-friendly alternative. Buyers often compare these tools on data coverage (especially EMEA vs US), mobile accuracy, compliance posture, pricing and whether native sequencing is required.

Is Cognism good for small businesses?

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Cognism can be very effective for small and mid-sized B2B teams that rely heavily on outbound calling and sell into EMEA, because the quality of its mobile data and its compliance framework can materially improve connect rates and reduce risk. However, its pricing is custom, annual and generally oriented toward teams ready to make a meaningful investment in outbound. Very small businesses, solo consultants or early-stage startups with tight budgets, or those that only need occasional email lookups, may find more value in lower-cost, month-to-month tools and then consider Cognism later as their outbound motion scales.

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