Copy.ai

The first AI-native GTM platform

Content Creation & AI Writing
★★★★★ 4.6
2020 Founded
201-500 Employees
17,000,000+ users (free and paid) Customers
Memphis, Tennessee, United States Headquarters
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Quick Facts

Website
copy.ai →
Starting Price
29
Pricing Model
tiered
Company Type
acquired
Social
LinkedIn Twitter/X

About Copy.ai

Copy.ai (CopyAI, Inc.) is a generative AI company founded in 2020 by Paul Yacoubian and Chris Lu. Initially launched as one of the first GPT‑3–powered copywriting tools, the company quickly gained traction among marketers and entrepreneurs for its ability to generate ads, blog posts, product descriptions, and social content with minimal input. Over time, Copy.ai expanded beyond pure copywriting into a broader platform focused on automating revenue-generating workflows for B2B organizations. research.contrary.com

Headquartered in Memphis, Tennessee with a distributed team anchored in the San Francisco Bay Area, Copy.ai has raised approximately $19.82M in venture funding from investors including Craft Ventures, Wing Venture Capital, Sequoia Capital, Tiger Global, K5 Global and others. clay.com The platform now serves tens of millions of users worldwide and is used by large enterprises such as Lenovo, ServiceNow, Siemens, Thermo Fisher Scientific, Juniper Networks and Rubrik, as well as thousands of SMB and mid‑market companies. businesswire.com

Copy.ai positions itself as the “first AI‑native GTM platform,” unifying AI‑powered chat, reusable brand knowledge, workflow automation, and agents across the full go‑to‑market engine. Core components include Chat for ad‑hoc prompts, Workflows for multi‑step automations, Actions and Tables as an intelligence layer that connects to external systems, Infobase for storing company knowledge, Brand Voice for consistent tone, and agentic capabilities like Content Agent Studio. Together, these features enable use cases from sales prospecting and account research to ABM campaigns, inbound lead processing, multi‑language content creation, translation and localization, deal coaching, and forecasting. copy.ai

In October 2025, Copy.ai was acquired by Fullcast, a RevOps platform provider, to create an end‑to‑end, AI‑native revenue operations suite spanning GTM planning, execution, and compensation. The Copy.ai product continues as the generative AI execution layer within Fullcast’s “Plan‑to‑Pay” ecosystem, branded as Fullcast Propel (powered by Copy.ai). This move strengthens Copy.ai’s enterprise positioning and deepens its integrations into CRM, sales engagement, and analytics tools, while preserving its self‑serve offerings for smaller teams. fullcast.com

Key Features

GTM AI Platform - Unified AI-native platform that infuses AI across sales, marketing, and RevOps workflows instead of separate point solutions.

AI Chat - Conversational interface to run ad-hoc prompts, generate copy, summarize information, and orchestrate workflows.

Workflows & Workflow Builder - Low-code workflows that string together AI steps, research, and integrations to automate complex GTM processes.

Copy Agents & Content Agent Studio - Trainable AI agents that learn from a few examples to produce on-brand content and execute repeatable tasks.

Brand Voice Management - Analyze existing content to codify brand voice and automatically apply it to all generated copy.

Infobase Knowledge Store - Central repository for documents, guidelines, and internal knowledge that conditions AI outputs on company-specific context.

Prospecting Cockpit - Deep account and contact research combined with personalized outbound email and sequence generation for sales teams.

Inbound Lead Processing - Automatically enrich, research, and prioritize inbound leads, then trigger follow-up content or routing workflows.

Account-Based Marketing Tools - Generate insights by account, industry, and persona and create highly contextual ABM content at scale.

Content Creation Engine - Templates and workflows for blogs, SEO articles, landing pages, ads, social copy, emails, and sales collateral.

Translation & Localization - Real-time, native-level translations to localize marketing and sales content across many languages.

Deal Coaching & Forecasting - Analyze call transcripts and pipeline data to surface deal risks, recommended actions, and forecast insights.

Tables & Intelligence Layer - Structured data layer that aggregates CRM and other sources to power AI automations and reporting.

Multi-language Support - Generate content in 25+ languages to support global marketing and sales teams.

Security & Governance - Enterprise features such as SOC 2 Type II compliance, GDPR alignment, SSO, role-based access and auditability.

Pros & Cons

👍 Pros

  • Very easy-to-use, intuitive interface that is friendly for non-technical users.
  • Large library of templates and content types for blogs, ads, emails, social posts, and more.
  • Generates copy quickly and helps users overcome writer's block while boosting productivity.
  • Strong support for multiple languages and brand voice controls for on-brand content.
  • Flexible for many use cases across marketing, sales, and content teams, from short-form copy to campaign assets.
  • Good value for teams that use workflows extensively, with high ratings for ease of setup and usability.

👎 Cons

  • AI output can contain inaccuracies, hallucinations, or off-tone phrasing and generally requires human editing and fact checking.
  • Long-form content sometimes feels generic or obviously AI-generated, with repetitive structures and limited creativity.
  • Some reviewers report limited or clunky integrations compared to expectations, especially for more advanced marketing stacks.
  • Customer support and billing experiences are mixed, with complaints about slow responses and subscription cancellation issues.
  • Pricing is perceived as relatively expensive for freelancers or small businesses when alternatives like ChatGPT are available.

User Reviews

G2
4.7
★★★★★
Capterra
4.4
★★★★☆
TrustRadius
9.6
★★★★★

Integrations

Salesforce HubSpot Gong Outreach OutReachBin Slack Zapier Google Sheets Google Docs Google Workspace WordPress Shopify Buffer Notion Airtable Google Forms Fireflies.ai Jotform AI by Zapier Zapier Chatbots Webflow Zapier Chrome Extension

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Cybersecurity Manufacturing Ecommerce Professional Services

Use Cases

AI-assisted blog, article, and SEO content creation Personalized outbound email and sales prospecting Account research and contact intelligence Account-based marketing campaign content Inbound lead enrichment and routing Sales collateral and proposal generation

FAQ

What is Copy.ai?

+

Copy.ai is an AI-native go-to-market (GTM) platform that combines AI writing, workflow automation, and deep integrations to support sales, marketing, and RevOps teams. It originated as a GPT-3-powered copywriting tool and has evolved into a full GTM execution layer that handles content generation, account and contact research, ABM programs, inbound lead processing, translation, deal coaching, and more across a company's revenue stack.

How much does Copy.ai cost?

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Copy.ai offers several self-serve tiers, with the entry-level Chat plan starting at $29 per month for 5 seats and unlimited Chat usage. The Agents plan starts at $249 per month with additional seats and Workflow credits, while higher tiers such as Growth, Expansion, and Scale range from $1,000 to $3,000 per month with larger seat counts and Workflow credit allocations. Enterprise plans are priced custom and include guided implementation, API access, bulk workflows, and enhanced support; the latest details are published on their pricing page.

What are the main features of Copy.ai?

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Key features of Copy.ai include an AI Chat interface, customizable Workflows and a workflow builder, trainable Agents via Content Agent Studio, Brand Voice management, the Infobase knowledge store, multi-language AI content generation, account and contact research for sales prospecting, inbound lead enrichment, ABM content generation, translation and localization, deal coaching and forecasting from call transcripts, and an intelligence layer (Tables and Actions) that connects to CRM and other GTM systems.

Who are Copy.ai's main competitors?

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Copy.ai's main competitors in AI writing and GTM content automation include Jasper, Writesonic, Anyword, and Writer.com, as well as general-purpose LLM products like ChatGPT from OpenAI and Gemini from Google. For broader GTM and RevOps automation, it also competes with platforms that embed AI into sales engagement, marketing automation, and revenue operations workflows.

Is Copy.ai good for small businesses?

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Copy.ai can be valuable for small businesses and startups that create a lot of marketing and sales content and want to standardize messaging across channels. Its templates and chat interface make it easy for non-writers to generate ads, social posts, emails, and blog drafts quickly. However, smaller teams with tight budgets or occasional content needs may find the multi-seat paid plans expensive relative to simpler AI writing tools or direct use of general LLMs, and they should evaluate whether they will fully leverage the workflow and integration capabilities.

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