What is Account Research?

Account research is the process of identifying potential clients and gathering information about them for list building purposes. This can include conducting market and competitor analysis, evaluating a company's financial health, and determining their fit as a potential customer.

List Building
What are some tips for Account Research?

1. Know your audience: This may seem like a no-brainer, but it's important to think about who you're targeting with your research. What are their needs and pain points? What type of information will they be most interested in? Knowing your audience will help you focus your research and produce more targeted results.

2. Define your goals: What do you hope to achieve with your research? Once you know your goals, you can develop a research plan that will help you achieve them.

3. Use a variety of sources: Don't just rely on one type of source for your information. Look for data from primary sources, such as surveys and interviews, as well as secondary sources, such as news articles and research reports.

4. Be prepared to change your plan: Flexibility is key in research. As you collect data, you may find that your original goals need to be revised. Be prepared to adapt your plan as necessary to get the most accurate and useful results.

5. Keep an open mind: It's important to approach your research with an open mind. Be willing to consider new ideas and perspectives, even if they differ from your own.

What are the benefits of Account Research?

Account research can provide valuable insights into customer behavior, purchasing patterns, and market trends. It can also help identify areas for potential growth and improvement within the business. Additionally, account research can aid in decision-making by providing a comprehensive understanding of the competition and industry dynamics.

What are the different types of Account Research?

There are four main types of account research:

1. Social media research: This type of research involves looking at a company or individual's social media accounts in order to better understand them. This can be helpful in understanding what kind of content they share, how they interact with their audience, and what kinds of things they are interested in.

2. Web search research: This type of research involves using search engines like Google or Bing to try and find more information about a company or individual. This can be helpful in finding contact information, websites, or articles that mention the company or individual.

3. Company research: This type of research involves looking at a company's website in order to better understand them. This can be helpful in understanding what kind of products or services they offer, what their company culture is like, and how they present themselves to the public.

4. Competitor research: This type of research involves looking at a company's competitors in order to better understand the market. This can be helpful in understanding what kind of products or services are available, what prices are being charged, and what features are important to customers.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More List Building Terms

List Building Blog Posts

15 Email List Building Strategies to Build Your Email Lists

What’s the first step to converting leads through an email outreach campaign? It’s building a good email list, and this is very much an art. Here are fifteen email list building strategies you should look to implement. 1. Offer an IncentiveLook at it as a transaction. Your subscriber is giving you their personal details, so what are […]

The Value of B2B List Building Services

Building your own email or call list is a crucial component of a modern business. After all, if you can't reach those that would be interested in your products or services, how do you expect to grow your business? The good news is that you don't have to build that list on your own because […]

Everything to Know About Email List Building Services

Starting a business where you have to build a following around people with the same interests and passions as you and your company can be challenging, especially if you don't have any ideas for ways to meet these people. Establishing connections between people with similar interests and social circles can be a challenge if you […]

Defining the TAM: Know How to Identify Your Total Addressable Market

Every business that has ever encountered any genuine level of success, from the neighborhood plumber who operates out of his sticker plastered van to the delivery behemoth Amazon, has done at least this one thing right: identified a problem which potential buyers have and offered them a solution.Why? Money, of course.Most companies can’t just rely […]

Simple Guide To Identify Your Ideal Customer Profile (ICP Sales)

Before a single call is made or email is sent, you need to know who to target on an account level, but more importantly you need to know why you should reach out to this account. This may seem like business 101, but you’d be shocked how many companies don’t know who their true Ideal […]

How To Write A Sales Development Playbook

Aspiring to develop a top-performing sales program for your startup can be a daunting task. Arguably the most important piece of a stellar sales program lies in having clear and defined foundations, AKA a killer Sales Development Playbook. According to a study by Aberdeen, best in class companies follow a sales playbook 3x as often […]

Loading...

Learn more about our List Building Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
b2b lead generation agency and services bee sales rep

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.

SCHEDULE A CALL
chevron-down