DemandLab

Global B2B Enterprise Marketing & Tech Experts demandlab.com

ABM Strategy Agencies
★★★★☆ 3.9
2009 Founded
11-50 Employees
100+ Customers
Jenkintown, PA, USA Headquarters
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Quick Facts

Website
demandlab.com →
Starting Price
unknown
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About DemandLab

DemandLab is a marketing technology consultancy and global B2B digital marketing agency founded in 2009 that specializes in helping enterprise and Fortune 2000 organizations orchestrate a marketing-led customer experience. By aligning marketing operations with strategy and bridging the gap between advanced martech and execution, the firm focuses on turning complex technology stacks into revenue-generating engines. demandlab.com

The company structures its offerings around three pillars: Marketing Technology, Data & Analytics, and Content Marketing. Its teams design and implement martech strategies, lead lifecycle architectures, and account-based marketing programs; execute complex campaigns across platforms such as Marketo, Salesforce, Pardot, Eloqua, and HubSpot; and create B2B content experiences that convert interest into pipeline and revenue. demandlab.com

DemandLab has also developed its own SaaS product, Insentric, a people-centric marketing intelligence and revenue attribution platform built for Adobe Marketo Engage and Salesforce Sales Cloud. Delivered as a PaaS solution, Insentric automates data capture and self-healing attribution, analyzes source, channel, and revenue impact across the buyer journey, and surfaces insights through out-of-the-box and custom reporting to help marketers prove and optimize their contribution to revenue. demandlab.com

Recognized as a Chief Marketer 200 agency, a Great Place to Work–certified company, and an Inc. 5000 honoree, DemandLab has grown into an international, fully remote team serving clients across North America, Europe, and other regions. Its client base spans high tech, SaaS, fintech, higher education, and other B2B sectors, and includes brands such as Qlik, Magento (an Adobe company), and Dell Boomi. demandlab.com

Key Features

Martech strategy consulting - Assess your current stack, define martech roadmaps, and align technology investments with business and revenue goals. demandlab.com

Marketing technology implementation and migration - Implement, optimize, or migrate platforms like Marketo, Salesforce, Pardot, Eloqua, and HubSpot while minimizing risk and downtime. demandlab.com

Marketing operations and campaign execution - Scale campaign build, QA, and automation to support lead acquisition, nurture, and demand-generation programs across complex buyer journeys. demandlab.com

Lead lifecycle architecture - Design and operationalize lead lifecycle models, nurturing programs, and qualification processes that connect initial touch to opportunity and closed-won revenue. demandlab.com

Account-based marketing (ABM) programs - Develop ABM strategies, select and integrate ABM technologies, and orchestrate coordinated account engagement across channels. demandlab.com

Marketing data strategy and governance - Define CRM and marketing automation data strategies, governance frameworks, and platform integration plans to support a 360u00b0 customer view. demandlab.com

Data quality, hygiene, and deduplication - Improve reporting accuracy, compliance, and segmentation through data audits, deduplication, and hygiene programs. demandlab.com

Customer journey and revenue analytics - Build customer journey analytics, dashboards, and business insight frameworks that tie engagement to revenue and inform optimization decisions. demandlab.com

Revenue attribution and marketing intelligence (Insentric) - Deploy Insentric to automate multi-touch attribution across Marketo and Salesforce, analyze channel and campaign performance, and make data-informed investment decisions. demandlab.com

Content strategy and experience design - Plan and produce B2B content assets and experiences that support every stage of the customer lifecycle and can be delivered via modern hubs such as Uberflip. demandlab.com

Template development and CX design - Create responsive, brand-aligned email and landing page templates (especially for Marketo) to ensure consistent digital experiences and faster execution. demandlab.com

Training and enablement - Provide remote one-on-one platform training, workshops, and onboarding so in-house teams can fully leverage their martech investments. demandlab.com

Marketing performance optimization and testing - Implement testing protocols, tagging and attribution frameworks, and ongoing campaign optimization to continually improve conversion and ROI. demandlab.com

Pros & Cons

👍 Pros

  • Deep ABM and martech expertise with a holistic approach that looks at everything from landing page copy to the performance of the entire martech stack. g2.com
  • Strong, responsive customer support and a collaborative consulting style that helps teams prove marketing ROI.
  • Ease of working with the team and processes that are straightforward for B2B marketers to adopt.
  • High-quality, relevant content and strategic guidance that improve engagement with target audiences.
  • Experienced consultants who bring best practices from many enterprise implementations and help align marketing, sales, and customer success.

👎 Cons

  • Some reviewers feel certain recommendations are incremental optimizations rather than transformational changes. g2.com
  • Data integration workflows and underlying processes can be complex and may require additional internal alignment. g2.com
  • May not be the best fit for companies that already have a strong in-house SEO and marketing team looking only for lightweight support. g2.com

User Reviews

G2
3.9
★★★★☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Adobe Marketo Engage Salesforce Sales Cloud Salesforce Pardot Oracle Eloqua Google Marketing Platform Outreach RingLead Vidyard ZoomInfo Integrate Uberflip ON24 HubSpot Openprise Splash Insentric Google Cloud Google Data Studio Trifacta Fivetran Tealium Workato Domo Snowflake

Best For

Company Size

mid-market enterprise

Industries

SaaS Technology Financial Services Fintech Telecommunications Higher Education

Use Cases

ABM strategy and program orchestration Martech stack implementation, integration, and optimization Marketing attribution and ROI measurement Lead lifecycle design and funnel architecture Marketing operations scaling and campaign production Marketing data strategy, governance, and warehousing

FAQ

What is DemandLab?

+

DemandLab is a global B2B digital marketing and marketing technology consultancy that helps enterprise and upper mid-market organizations align strategy, martech, data, and content to create a marketing-led customer experience and drive measurable revenue growth. Its services span martech strategy and implementation, marketing operations, data and analytics, content marketing, ABM programs, and revenue attribution via its Insentric marketing intelligence platform. demandlab.com

How much does DemandLab cost?

+

DemandLab does not publish standard pricing on its website or G2 profile. Engagements are typically scoped and priced based on each client's requirements - such as martech platforms in use, geographic footprint, data and integration complexity, and whether the work is a fixed-scope project (for example, a migration or attribution deployment) or an ongoing retainer for marketing operations and optimization. Prospective clients should contact DemandLab directly via its website to obtain a tailored proposal and pricing. designrush.com

What are the main features of DemandLab?

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DemandLab's core capabilities include martech strategy and roadmapping; implementation, optimization, and migration for platforms like Marketo, Salesforce, Pardot, Eloqua, and HubSpot; marketing operations and campaign execution; lead lifecycle and ABM architecture; marketing data strategy, governance, and warehousing; customer journey and revenue analytics; revenue attribution through its Insentric platform; and content strategy and experience design for B2B buyers. demandlab.com

Who are DemandLab's main competitors?

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In the ABM and martech services space, buyers often compare DemandLab with other B2B-focused consultancies and agencies such as Winning by Design and KlientBoost, which are also listed as alternatives on G2, as well as demand-generation and operations-focused firms like Iron Horse and platform-centric vendors like Demandbase that offer ABM software rather than services. g2.com

Is DemandLab good for small businesses?

+

DemandLab is optimized for mid-market and enterprise B2B teams that already use tools like Marketo, Salesforce, Pardot, or Eloqua and need help orchestrating complex, multi-touch programs and revenue attribution. Smaller businesses or companies without a marketing automation platform or CRM may find its services more than they need and may be better served by lighter-weight agencies or tools until their tech stack and team are more mature. demandlab.com

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