Dreamdata is a venture-backed B2B marketing analytics, activation, and attribution platform built to solve the problem of fragmented go-to-market data. Founded in 2018 in Copenhagen, the company set out to give B2B marketers a reliable way to connect every marketing and sales touchpoint—from anonymous web visits and ads to CRM opportunities and closed-won deals—into one clean, account-based data model. By joining data from CRM, marketing automation, ad platforms, intent tools, and product usage, Dreamdata creates a unified view of the entire customer journey.
Over time, the platform has evolved from a pure revenue-attribution tool into a broader activation and analytics layer for B2B teams. Dreamdata now combines multi-touch attribution, revenue and pipeline analytics, AI-powered audience building, and activation capabilities that sync directly to major ad networks. Features like Audience Hub, Signals, and LinkedIn Conversions API & Company Intelligence integrations allow marketers not only to understand what drives revenue, but also to trigger actions and orchestrate campaigns based on real buying intent.
Dreamdata serves B2B companies of all sizes, with particular strength among SaaS and technology firms that rely on digital channels and have long, multi-stakeholder buying journeys. With a free plan, activation-focused Starter tiers, and advanced enterprise offerings, the platform is designed to scale from small teams getting started with attribution to global organizations that need a dedicated go-to-market data foundation and activation engine.
Backed by investors including PeakSpan Capital, InReach Ventures, Angel Invest, Curiosity VC, Crowberry Capital and others, Dreamdata has raised around $67M to date and is expanding from its Copenhagen roots with a significant presence in New York. The company is recognized as a leading vendor in the B2B Attribution and Marketing Analytics space, consistently rated highly on G2 and maintaining deep strategic partnerships with platforms like LinkedIn.
