Expandi

Experience the 3X meeting multiplier with LinkedIn + Expandi

LinkedIn Automation
★★★★☆ 4.3
2019 Founded
51-200 Employees
12,500+ Customers
Eindhoven, Netherlands Headquarters
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Quick Facts

✓ Free Trial
Website
expandi.io →
Starting Price
99
Pricing Model
per-user
Free Trial
7 days
Company Type
private
Social
LinkedIn Twitter/X

About Expandi

Expandi is a LinkedIn-focused sales automation platform that combines social outreach and email into a single, cloud-based tool. It’s designed for B2B teams, agencies, recruiters, and founders who want to scale outbound prospecting while staying within LinkedIn’s safety limits. Users can build smart, multi-step sequences that blend connection requests, profile views, InMails, messages, and email follow-ups, then monitor performance from a centralized dashboard. expandi.io

Founded in 2019 and headquartered in Eindhoven, Netherlands, Expandi has grown into a multi‑million‑dollar business serving over 12,500 B2B companies, startups, and agencies worldwide. The company positions itself as a safe, compliant alternative to browser extensions by running all automation in the cloud with dedicated country-based IPs, warm‑up algorithms, and configurable daily limits to reduce the risk of LinkedIn restrictions. be.linkedin.com

Product-wise, Expandi emphasizes a visual smart campaign builder, advanced targeting from LinkedIn searches, events and groups, omnichannel messaging across LinkedIn and email, and deep personalization such as dynamic placeholders and personalized images or GIFs via partners like Hyperise and Sendspark. Agencies and teams get workspaces, company-level objects, multi-account management, roles and permissions, white labeling, and centralized reporting, making it easier to run outreach for many clients or sales reps from one place. expandi.io

In the LinkedIn automation market, Expandi competes with tools like Linked Helper, Waalaxy, Salesflow, Dripify, and Meet Alfred. It differentiates itself with a strong focus on safety, extensive education (blogs, academy, live sessions, and community), and robust support that reviewers frequently describe as proactive and hands‑on. Its single main pricing tier at $99 per seat per month (discounted on annual plans) places it toward the premium end of the market, targeting teams that value reliability, multi-account orchestration, and support over the lowest possible price. expandi.io

Key Features

Cloud-based LinkedIn automation - Safely automate connection requests, profile views, messages, InMails and more without relying on a browser extension.

Omnichannel outreach - Combine LinkedIn actions with email follow-ups in a single sequence to improve reply and meeting rates. expandi.io

Smart sequence builder - Visual, condition-based flows that react to prospect behavior (e.g., accepted connection, replied, no response) to guide next steps automatically. expandi.io

LinkedIn event & group campaigns - Target members of LinkedIn events, groups, and post engagers to send tailored invitations and follow-up sequences. g2.com

Advanced safety controls - Dedicated country-based IPs, auto warm-up, and configurable per-day action limits designed to align with LinkedIn thresholds.

Workspaces & companies - Structure accounts into workspaces and companies to manage many LinkedIn profiles, clients, or teams under one environment. help.expandi.io

Role & permission management - Granular roles, permissions, and seat management so admins can control who can edit campaigns, inboxes, and settings. expandi.io

Multi-account management - Manage multiple LinkedIn and email accounts from one dashboard, ideal for agencies and multi-rep sales teams. expandi.io

White labeling - Run Expandi under your own brand for clients, including white-labeled portals and reporting for agencies. expandi.io

Unlimited campaigns & templates - Create unlimited campaigns and messaging templates, reuse them across profiles or companies, and clone successful flows.

A/B testing - Test different subject lines and message variants to identify the best-performing outreach copy. expandi.io

Video & GIF personalization - Native integrations with Hyperise and Sendspark to send personalized images, GIFs, and videos inside LinkedIn messages and emails.

Global smart inbox - Unified inbox with labels, tags and notes to manage replies from multiple campaigns and accounts in one place. expandi.io

Reporting & SSI tracking - Detailed step-by-step campaign analytics plus LinkedIn SSI and performance dashboards for optimization. expandi.io

Webhook & automation integrations - Webhooks, Zapier/Make and integrations into tools like Clay and GHL for syncing leads, events and statuses with other systems. g2.com

Pros & Cons

👍 Pros

  • Excellent, proactive customer support and onboarding, frequently praised across G2, Capterra, and Trustpilot reviews. g2.com
  • Powerful but flexible campaign builder that allows branching logic, multiple campaign types, and sophisticated LinkedIn workflows once users learn the interface. expandi.io
  • Strong focus on account safety with cloud-based architecture, auto warm-up and smart daily limits compared with browser extensions.
  • Well suited for agencies and teams thanks to workspaces, roles, multi-account management, and white labeling capabilities. expandi.io
  • High degree of personalization, including dynamic placeholders and integrations with Hyperise and Sendspark for personalized images, GIFs, and video. expandi.io
  • Good documentation, academy content, and strategy calls that help users improve outreach performance over time.

👎 Cons

  • Interface and UX can feel complex or unintuitive at first; some reviewers mention bugs, slow dashboards or lost work after updates, especially on smaller screens. capterra.com
  • Limited native CRM integrations; many users rely on Zapier, Make or webhooks rather than direct Salesforce or other CRM connectors. capterra.com
  • Premium pricing at $99 per seat per month with no refunds reported in some third-party reviews, and a few complaints about ongoing charges or the need to cancel carefully. autoposting.ai
  • Like all LinkedIn automation tools, misuse or aggressive settings can contribute to LinkedIn warnings or temporary account restrictions, as reflected in some community discussions. reddit.com

User Reviews

G2
4.2
★★★★☆
Capterra
4.4
★★★★☆
TrustRadius
8.8
★★★★★

Integrations

LinkedIn LinkedIn Premium LinkedIn Sales Navigator Email providers Sendspark Hyperise Clay GoHighLevel Wix Zapier Make HubSpot Webhooks / custom integrations

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Marketing & Advertising Technology Staffing & Recruiting Professional Services

Use Cases

LinkedIn lead generation and social selling Outbound sales prospecting and appointment setting Agency-managed outreach campaigns for multiple clients Recruiting and talent sourcing via LinkedIn Event and webinar invitations and follow-up sequences Nurturing and reactivating cold or dormant LinkedIn connections

FAQ

What is Expandi?

+

Expandi is a cloud-based LinkedIn and email outreach automation platform built for B2B sales teams, agencies, and recruiters. It lets you create smart, multi-step campaigns that send connection requests, profile views, InMails, LinkedIn messages, and email follow-ups, all while enforcing safety limits through warm-up and daily action controls to reduce the risk of LinkedIn restrictions. expandi.io

How much does Expandi cost?

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Expandi's main Business plan costs $99 per LinkedIn account per month on monthly billing, or the equivalent of $79 per month when billed annually. There is also an Agency plan with custom pricing for organizations managing 10 or more seats, which includes additional white-label and multi-account features. All plans start with a 7-day free trial that gives access to the full feature set. expandi.io

What are the main features of Expandi?

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Key Expandi features include cloud-based LinkedIn automation, omnichannel sequences combining LinkedIn and email, a visual smart campaign builder with conditional logic, LinkedIn event and group targeting, advanced safety controls, multi-account workspaces, roles and permissions, white labeling for agencies, A/B testing, detailed analytics, a global smart inbox, and integrations via webhooks, Zapier/Make, Clay, GHL, Wix, Hyperise and Sendspark. expandi.io

Who are Expandi's main competitors?

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Expandi's main competitors in the LinkedIn automation and sales engagement space include Linked Helper, Waalaxy, Salesflow, Dripify, and Meet Alfred, as well as broader multichannel platforms like Apollo.io. These tools vary in deployment model (cloud vs. Chrome extension), pricing, CRM integrations, and safety features, so buyers often compare them side by side with Expandi before deciding. growmeorganic.com

Is Expandi good for small businesses?

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Expandi is widely used by small businesses and agencies, and most G2 and Capterra reviewers come from organizations with 50 or fewer employees. For small teams that rely heavily on LinkedIn for outbound and can justify the $99/seat price, Expandi offers strong automation, safety controls, and support. However, for solo users or very budget-constrained startups, cheaper extension-based tools may be more affordable, albeit with more risk and fewer team features. g2.com

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