Foundry is a global B2B media and marketing technology company that combines trusted editorial brands with proprietary intent data and ABM software to help technology vendors identify, engage, and convert in-market buyers.
Independently researched by the SalesHive team. Ratings are from public review platforms; this page is not sponsored by or affiliated with Foundry. Research last updated December 2025.
What is Foundry?
Foundry is a global provider of media, events, marketing technology, and B2B intent data, focused primarily on technology buyers and vendors. Formerly known as IDG Communications, the company rebranded as Foundry in 2022 to reflect its transformation from a legacy tech publisher into an integrated martech and data business. Through brands like CIO, CSO, Computerworld, InfoWorld, Macworld, PCWorld and many others, Foundry reaches tens of millions of IT decision-makers and influencers worldwide and uses this engagement to power data-driven marketing solutions.
At the heart of Foundry’s martech stack are its ABM and intent products, Foundry ABM (formerly Triblio) and Foundry Intent. Foundry ABM provides an account-based orchestration platform that unifies account targeting, advertising, web personalization, and sales activation in a single system. Foundry Intent aggregates multi-source behavioral signals across Foundry’s owned media, events, the public web, and partner data to surface which companies and contacts are actively researching specific technology topics and solutions.
Between 2020 and 2022, Foundry acquired several martech and data companies, Triblio, KickFire, LeadSift, and Selling Simplified, to build an end-to-end platform for B2B marketing, from data to activation to measurement. These capabilities are tightly integrated with Foundry’s large-scale, fully consented first-party audience generated through its editorial brands and 800+ annual events, giving technology marketers an uncommon combination of reach, data depth, and activation options across the funnel.
Founded in 1964 as part of International Data Group (IDG), Foundry today operates in more than 140 countries and employs over 1,400 people globally. In March 2025, IDG completed the sale of Foundry to private equity firm Regent LP, positioning the business for its next phase of growth as a standalone media and marketing technology company serving B2B tech marketers around the world.
Foundry key features
Teams typically use it for account-Based Advertising and Retargeting, intent-Based Prospecting and Lead Prioritization, website and Landing Page Personalization, and more.
- Multi-source intent data - Aggregates buyer behavior across Foundry's owned media, events, customers' websites, and the public web to reveal in-market accounts and contacts.
- Account identification and de-anonymization - Uses IP intelligence and firmographics to identify companies behind anonymous web traffic and map them to target account lists.
- Account-based orchestration - Centralized platform to build. manage, and activate ABM audiences across advertising, email, web personalization, and sales outreach.
- Predictive scoring and prioritization - AI-powered Smart Scores and intent models rank accounts by buying propensity and engagement to focus sales and marketing on the best opportunities.
- Website personalization - Delivers personalized messaging. content, and calls-to-action to target accounts and buying groups visiting your site.
- Smart Pages and 1:1 landing pages - Creates account-specific landing pages that aggregate tailored content, assets, and offers for key accounts.
- Sales Acceleration module - Surfaces Foundry Intent insights. next-best actions, and contact recommendations directly inside CRM and sales engagement tools.
- Integrated display and programmatic advertising - Runs targeted account-based display and retargeting campaigns across web and social channels informed by intent signals.
- Buying group and journey analytics - Provides account-level views of engagement, journey stages, and influence across channels and personas.
- Robust reporting and dashboards - Prebuilt and custom dashboards for campaign performance, account engagement, pipeline impact, and ROI reporting.
- Extensive CRM and MAP integrations - Bi-directional sync with major CRMs and marketing automation platforms to use first-party data in ABM and push back engagement data.
- Google Analytics and ads enrichment - Enriches GA with account and campaign data and supports account-based segments for Google Ads retargeting.
- G2 and Bombora intent enrichment - Incorporates third-party intent sources such as Bombora and G2 Buyer Intent for richer buying signals.
- Internationalization and localization - Supports multinational organizations with features for multi-region, multi-language ABM execution.
- Privacy and compliance controls - Built with GDPR/CCPA-compliant data collection, consent management, and governance frameworks for B2B intent data.
What reviewers love, and what to watch
A balanced view of Foundry, drawn from public reviews and product research.
Pros
- Strong intent data and multiple data sources give a rich view of account interest and buying signals.
- Effective ABM orchestration with the ability to run coordinated multi-channel campaigns and web personalization.
- Good integrations with CRM and marketing tools like Salesforce, HubSpot, Google Analytics, and Salesloft to bring insights into existing workflows.
- Smart Score and account-level analytics help prioritize accounts and align sales and marketing around the same targets.
- Onboarding and customer success are often praised for being helpful and strategic, particularly for teams newer to ABM.
Cons
- Steep learning curve and a complex, sometimes cluttered user interface can be challenging for new or less technical users.
- Reporting and some dashboards can be slower to load or less flexible than users would like for deep analysis.
- Some reviewers note integration or data-quality issues in certain regions (for example, APAC coverage) and occasional platform stability concerns.
Foundry pricing
Published pricing at the time of research. Always confirm current rates with the vendor.
- Access to Foundry ABM orchestration platform
- Configurable volumes of Foundry Intent data and media activation
- Standard integrations with Salesforce, HubSpot, and key marketing tools
- All core ABM and intent capabilities
- Higher intent data volume, impressions, and audience scale
- Strategic services, onboarding, and dedicated customer success
Who Foundry is for
A strong fit for
B2B technology vendors and service providers with defined target account lists, multi-person buying committees, and dedicated demand generation or ABM teams looking to orchestrate cross-channel campaigns using high-quality intent data.
Probably not for
Very small businesses with limited marketing budgets, organizations without clear target account definitions, or teams seeking a lightweight email-only outreach tool rather than a full-funnel ABM and intent platform.
How Foundry compares
Compared to peers like 6sense, Demandbase, Terminus, and RollWorks, Foundry differentiates itself through the depth of its tech-specific media and data assets. Its first-party audience, built from brands such as CIO, CSO, Computerworld, and Macworld, gives it unusually strong coverage of IT decision-makers and practitioners, and those same assets feed its intent models and media activation in a way many competitors cannot easily replicate.
In functionality, Foundry ABM offers a competitive orchestration stack, account targeting, multi-channel advertising, website personalization, and sales activation, alongside its Foundry Intent data product. Some competitors may offer more advanced native analytics, larger third-party data graphs outside of tech, or broader ecosystems of packaged integrations. However, for B2B tech vendors that want a tightly coupled combination of content, data, and ABM execution focused on IT buyers, Foundry is a strong contender that can serve as both a data provider and activation platform.
Tool research is the easy part. Someone still has to build the lists, write the copy, make the calls, and book the meetings.
Frequently asked about Foundry
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