Foundry

Stories inspire. Data connects.

ABM & Intent Platforms
★★★★☆ 4.1
1964 Founded
1001-5000 Employees
unknown Customers
Needham Heights, Massachusetts, USA Headquarters

Quick Facts

Starting Price
55000
Pricing Model
custom
Company Type
acquired

About Foundry

Foundry is a global provider of media, events, marketing technology, and B2B intent data, focused primarily on technology buyers and vendors. Formerly known as IDG Communications, the company rebranded as Foundry in 2022 to reflect its transformation from a legacy tech publisher into an integrated martech and data business. Through brands like CIO, CSO, Computerworld, InfoWorld, Macworld, PCWorld and many others, Foundry reaches tens of millions of IT decision-makers and influencers worldwide and uses this engagement to power data-driven marketing solutions.

At the heart of Foundry’s martech stack are its ABM and intent products—Foundry ABM (formerly Triblio) and Foundry Intent. Foundry ABM provides an account-based orchestration platform that unifies account targeting, advertising, web personalization, and sales activation in a single system. Foundry Intent aggregates multi-source behavioral signals across Foundry’s owned media, events, the public web, and partner data to surface which companies and contacts are actively researching specific technology topics and solutions.

Between 2020 and 2022, Foundry acquired several martech and data companies—Triblio, KickFire, LeadSift, and Selling Simplified—to build an end‑to‑end platform for B2B marketing, from data to activation to measurement. These capabilities are tightly integrated with Foundry’s large-scale, fully consented first‑party audience generated through its editorial brands and 800+ annual events, giving technology marketers an uncommon combination of reach, data depth, and activation options across the funnel.

Founded in 1964 as part of International Data Group (IDG), Foundry today operates in more than 140 countries and employs over 1,400 people globally. In March 2025, IDG completed the sale of Foundry to private equity firm Regent LP, positioning the business for its next phase of growth as a standalone media and marketing technology company serving B2B tech marketers around the world.

Key Features

Multi-source intent data - Aggregates buyer behavior across Foundry's owned media, events, customers' websites, and the public web to reveal in-market accounts and contacts.

Account identification and de-anonymization - Uses IP intelligence and firmographics to identify companies behind anonymous web traffic and map them to target account lists.

Account-based orchestration - Centralized platform to build, manage, and activate ABM audiences across advertising, email, web personalization, and sales outreach.

Predictive scoring and prioritization - AI-powered Smart Scores and intent models rank accounts by buying propensity and engagement to focus sales and marketing on the best opportunities.

Website personalization - Delivers personalized messaging, content, and calls-to-action to target accounts and buying groups visiting your site.

Smart Pages and 1:1 landing pages - Creates account-specific landing pages that aggregate tailored content, assets, and offers for key accounts.

Sales Acceleration module - Surfaces Foundry Intent insights, next-best actions, and contact recommendations directly inside CRM and sales engagement tools.

Integrated display and programmatic advertising - Runs targeted account-based display and retargeting campaigns across web and social channels informed by intent signals.

Buying group and journey analytics - Provides account-level views of engagement, journey stages, and influence across channels and personas.

Robust reporting and dashboards - Prebuilt and custom dashboards for campaign performance, account engagement, pipeline impact, and ROI reporting.

Extensive CRM and MAP integrations - Bi-directional sync with major CRMs and marketing automation platforms to use first-party data in ABM and push back engagement data.

Google Analytics and ads enrichment - Enriches GA with account and campaign data and supports account-based segments for Google Ads retargeting.

G2 and Bombora intent enrichment - Incorporates third-party intent sources such as Bombora and G2 Buyer Intent for richer buying signals.

Internationalization and localization - Supports multinational organizations with features for multi-region, multi-language ABM execution.

Privacy and compliance controls - Built with GDPR/CCPA-compliant data collection, consent management, and governance frameworks for B2B intent data.

Pros & Cons

👍 Pros

  • Strong intent data and multiple data sources give a rich view of account interest and buying signals.
  • Effective ABM orchestration with the ability to run coordinated multi-channel campaigns and web personalization.
  • Good integrations with CRM and marketing tools like Salesforce, HubSpot, Google Analytics, and Salesloft to bring insights into existing workflows.
  • Smart Score and account-level analytics help prioritize accounts and align sales and marketing around the same targets.
  • Onboarding and customer success are often praised for being helpful and strategic, particularly for teams newer to ABM.

👎 Cons

  • Steep learning curve and a complex, sometimes cluttered user interface can be challenging for new or less technical users.
  • Reporting and some dashboards can be slower to load or less flexible than users would like for deep analysis.
  • Some reviewers note integration or data-quality issues in certain regions (for example, APAC coverage) and occasional platform stability concerns.

User Reviews

G2
4.2
★★★★☆
Capterra
3.8
★★★★☆
TrustRadius
8.6
★★★★★

Integrations

Salesforce HubSpot CRM HubSpot Marketing Hub SugarCRM Salesloft Outreach Google Analytics Google Ads LinkedIn Ads / Matched Audiences Bombora Company Surge G2 Buyer Intent CSV/SFTP data export HubSpot Lists and Segments Salesforce Marketing Cloud Account Engagement Marketo Engage Oracle Eloqua Custom webhooks Foundry Intent data feeds into Foundry ABM

Best For

Company Size

smb mid-market enterprise

Industries

Software & SaaS Information Technology & Services Telecommunications Financial Services Manufacturing Healthcare

Use Cases

Account-Based Advertising and Retargeting Intent-Based Prospecting and Lead Prioritization Website and Landing Page Personalization Pipeline Acceleration and Deal Expansion Enterprise Demand Generation and Brand Awareness Sales Acceleration and Account Research Inside CRM

FAQ

What is Foundry?

+

Foundry is a global B2B media and marketing technology company focused on technology buyers and vendors. Formerly IDG Communications, Foundry pairs its portfolio of tech editorial brands and events with proprietary intent data and software products such as Foundry ABM and Foundry Intent. Together they help marketers identify in-market accounts, run account-based campaigns, and measure pipeline and revenue impact.

How much does Foundry cost?

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Foundry does not publish standard list pricing for its ABM and intent offerings on its main site. A reference price listed on the HubSpot App Marketplace shows the Foundry Account-Based Marketing Platform starting around $55,000 per year, but actual pricing is typically customized based on data volume, number of accounts, channels, and services included. Prospects should plan to speak with Foundry sales for an accurate quote.

What are the main features of Foundry?

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Key Foundry capabilities include multi-source B2B intent data (Foundry Intent), an account-based orchestration platform (Foundry ABM) for advertising and personalization, Smart Pages and 1:1 landing pages, predictive account scoring and prioritization, sales acceleration modules embedded in CRM and sales engagement tools, robust reporting and ROI analytics, and integrations with systems like Salesforce, HubSpot, Salesloft, SugarCRM, Google Analytics, Bombora, and G2 Buyer Intent.

Who are Foundry's main competitors?

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In the ABM and intent data space, Foundry's main competitors include platforms such as 6sense, Demandbase, Terminus, and RollWorks, as well as broader B2B data providers like ZoomInfo that offer intent and orchestration capabilities. Selection often comes down to data focus (especially tech buyers), ecosystem fit, pricing, and preferred balance between media, data, and software.

Is Foundry good for small businesses?

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Foundry can be used by smaller B2B companies, and review data shows adoption across small-business and mid-market segments. However, its strengths and pricing tend to align best with organizations that have dedicated marketing and sales teams, clear target account strategies, and the budget to support enterprise-grade ABM and intent programs. Very small teams with limited budgets or simple outbound programs may find lighter-weight, lower-cost tools more appropriate.

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