Funnel.io

Funnel is a Swedish SaaS company that provides a cloud-based marketing intelligence platform for data-driven teams. Founded in 2014 by Fredrik Skantze and Per Made in Stockholm, the company set out to replace spreadsheet-based marketing reports with an automated, always-on data hub for digital marketers. Today Funnel operates globally with offices in Stockholm, Boston, Dublin and Sydney and serves thousands of customers across more than 60 countries.

At the core of Funnel is its Marketing Data Hub, which automatically collects, stores and normalizes data from more than 600 advertising, analytics, e-commerce and CRM platforms. Users can set up no-code connectors, harmonize metrics and dimensions, convert currencies, and create a unified data model that feeds dashboards, BI tools and cloud data warehouses. On top of the hub, Funnel offers marketing reporting through Funnel Dashboards, flexible exports to tools such as Looker Studio, Tableau, Power BI, Google Sheets and Excel, and destinations like BigQuery, Snowflake, Redshift and Amazon S3.

In recent years Funnel has expanded beyond data integration and reporting into advanced measurement and data activation. Its Measurement offering adds capabilities for marketing mix modeling (MMM), digital attribution and incrementality analysis, and the company strengthened this area with the acquisition of measurement firm Adtriba. Funnel also provides activation features such as integrations to Meta Conversions API and Google Ads Conversions API to send high-quality conversion signals back to ad platforms.

Backed by more than $130M in venture funding, Funnel has been recognized as one of Europe’s fastest-growing B2B SaaS companies, appearing multiple times on the Financial Times FT 1000 list. The company reports tens of millions in annual recurring revenue and processes tens of billions of dollars in advertising spend for over 2,000–2,500 customers, ranging from high-growth e-commerce brands to global agency networks. Its combination of a very deep connector library, marketer-friendly UX and enterprise-grade governance makes Funnel a leading player in the marketing data integration and reporting category.