What is Advertising Spend?

Advertising spend, also known as ad spend, is the amount of money a company allocates toward advertising and promotion efforts. This includes expenses for various advertising channels such as TV, radio, print, and digital. Lead generation is an important aspect of ad spend, as companies want to see a return on their investment in terms of lead conversions and sales.

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What are the different types of Advertising Spend?

There are really two different types of advertising spend - above the line and below the line. Above the line advertising spend is what you would typically think of when you hear the term "advertising spend." This is money that is spent on more traditional marketing initiatives like television commercials, print ads, and radio ads.

Below the line advertising spend is a little bit different. This type of advertising spend typically goes towards more targeted marketing initiatives. This can include things like direct marketing, online marketing, and even some public relations efforts.

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