Goody is a venture-backed corporate gifting and swag platform designed to make business gifting as easy as sending a text or email. Founded in 2020 and headquartered in Miami, Florida, the company helps HR, people ops, sales, marketing, and admin teams send thoughtful, trackable gifts at scale without the usual logistics hassles. Users can send to one recipient or thousands at once, while recipients choose their preferred gift within a set budget and provide their own shipping details.
The platform offers a large, curated catalog of 400+ premium brands across categories like food, wellness, home, tech, and experiences, plus on‑demand branded swag with no minimum order quantities. Goody emphasizes values-based gifting, making it easy to discover and promote brands that are BIPOC‑founded, women‑ or LGBTQ+‑led, USA‑made, or sustainability focused. A modern recipient experience with digital cards and a mobile-friendly unboxing flow helps increase gift engagement and redemption rates.
Goody for Business extends this experience with automation, integrations, and analytics for teams. People teams can automate birthday, work anniversary, and onboarding gifts through 30+ HRIS integrations, while sales and marketing teams use Goody to book meetings, nurture accounts, and thank customers via integrations with tools like Salesforce, Calendly, Zapier, and Google Workspace. Budget management, reporting, and SOC 2–backed security controls make the platform suitable for growing mid‑market and enterprise organizations.
Backed by investors including New Enterprise Associates, SOFTBANK Latin America Ventures, Index Ventures, and others, Goody has raised over $32 million in funding and is used by more than 20,000 companies. Its customer roster includes high‑growth technology firms and global enterprises, and reviews on platforms like G2 and Trustpilot consistently highlight its ease of use, quality of gift assortment, and strong customer support.
