HockeyStack is a B2B revenue analytics, attribution, and account intelligence platform built for modern go-to-market teams. Founded in 2021, the company connects data from CRMs, marketing automation tools, ad platforms, product analytics, and customer success systems into a single GTM data foundation. On top of this unified data layer, HockeyStack delivers AI-powered insights and workflows via its two core agents: Odin (an AI analyst) and Nova (an AI sales assistant).
The platform was originally created to solve the common challenge where B2B companies have fragmented data spread across Salesforce, HubSpot, ad platforms, and spreadsheets, making it nearly impossible to understand which activities actually drive revenue. HockeyStack ingests and cleans this data, stitches together user and account identities, and builds complete buyer journeys from first touch through closed-won and expansion. Marketers and RevOps teams then use multi-touch attribution, lift modeling, funnel reports, and custom dashboards to allocate budget, measure ROI, and communicate marketing’s impact in terms of pipeline and revenue rather than just leads.
HockeyStack’s recent evolution focuses heavily on AI. Odin, the AI analyst, allows leaders to ask complex questions in plain English—such as which campaigns drive qualified pipeline by segment or how to re-allocate spend to hit a revenue goal—and returns visual analyses, explanations, and actionable recommendations. Nova, the AI sales rep assistant, lives primarily in Salesforce and other GTM tools to surface in‑market accounts, generate stakeholder maps and account plans, and suggest next-best actions and outreach tailored to each opportunity. Together, these agents turn the platform from a passive reporting layer into an active GTM co-pilot.
Backed by investors including Bessemer Venture Partners and Y Combinator, HockeyStack has raised roughly $22.7M across a seed round and a $20M Series A. The company is used by hundreds of B2B organizations ranging from high-growth SaaS startups to large enterprises such as 8x8, DataRobot, AppsFlyer, Rakuten, RingCentral, LaunchDarkly, and MasterCard. It competes in the marketing attribution, revenue analytics, and GTM intelligence space, differentiating itself through its AI-first workflow automation, privacy-friendly cookieless tracking, and deep focus on end-to-end GTM analytics rather than just last-click or channel reporting.
