HubSpot, Inc. is a US-based public software company best known for pioneering the concept of inbound marketing and for its cloud-based CRM platform used by businesses of all sizes to attract, engage, and delight customers. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot has grown into a global provider of marketing, sales, service, and content management software, with its global headquarters in Cambridge, Massachusetts and offices across North America, Europe, APAC, and LATAM. en.wikipedia.org HubSpot went public on the New York Stock Exchange in 2014 under the ticker HUBS after raising over $100M in venture funding from investors including General Catalyst, Matrix Partners, Scale Venture Partners, Sequoia, Google Ventures, and Salesforce. clay.com
Marketing Hub is HubSpot’s flagship marketing automation product, built natively on the HubSpot Smart CRM so marketers, sales, and service teams share the same customer data. It provides email marketing, marketing automation workflows, landing pages and forms, blogging and SEO tools, ad management, social media publishing, lead scoring, segmentation, and multi-touch revenue attribution reporting in a single interface. en.wikipedia.org The product is offered in four tiers—Free, Starter, Professional, and Enterprise—designed to scale from early-stage companies to complex global organizations, with pricing based on a mix of seats and billable marketing contacts. blog.hubspot.com
HubSpot has positioned itself as an easy-to-use yet powerful alternative to legacy marketing clouds that often require heavy IT support. Reviews on G2, Capterra, and TrustRadius repeatedly highlight its intuitive interface, strong automation capabilities, and deep integration between Marketing Hub and the broader HubSpot platform, including Sales Hub, Service Hub, Content Hub, Data Hub, and Commerce Hub. g2.com At the same time, customers frequently note that costs can rise quickly as contact volumes and feature needs grow, particularly on Professional and Enterprise plans, and that advanced reporting and customization can require more expertise. capterra.com
As of 2024 HubSpot employed more than 8,200 people, serves well over 100,000 customers globally across SMB, mid-market, and enterprise segments, and continues to invest heavily in AI—most recently with its Breeze AI agents and assistants that infuse generative AI into content creation, reporting, and customer engagement across the platform. en.wikipedia.org
