Intentsify

Turn Intent into Impact

Intent Data Providers
★★☆☆☆ 2.2
2018 Founded
101-250 Employees
Hundreds of B2B customers (exact number not publicly disclosed) Customers
Westwood, MA, United States Headquarters
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Quick Facts

Website
intentsify.io →
Starting Price
unknown
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About Intentsify

Intentsify is a privately held B2B intent data and activation provider founded in 2018 and headquartered in Westwood, Massachusetts. The company specializes in aggregating and refining intent signals from numerous sources to give marketing, sales, and revenue teams a precise, real-time view of which accounts and buying groups are in market and what they care about. crunchbase.com

Its Intelligence Activation Platform combines proprietary precision intent data with third-party feeds, an AI-powered identity graph, and buying group analytics to surface persona-level insights. Building on core offerings such as Orbit Intelligence, Buying Group Intent, and multi-language intent coverage, Intentsify monitors more than a trillion monthly intent signals and hundreds of thousands of B2B content sites to map research patterns across entire buying committees. intentsify.io

Intentsify is differentiated by its managed-service model: instead of selling only a self-serve SaaS tool, the company operates intent-activated advertising, content syndication, and integrated demand programs on behalf of customers. This approach allows marketing and sales teams to scale sophisticated, signal-based campaigns without adding significant operational overhead or building complex data pipelines in-house. The company has continued to invest heavily in innovation, including the launch of its Orbit identity graph, Buying Group Intent, and expanded ad solutions led by a dedicated EVP of Ad Solutions and Data Monetization. prweb.com

Backed by a strategic private equity investment from BV Investment Partners, Intentsify has posted strong growth, earning spots on the Inc. 5000 list for 2023, 2024, and 2025 and being named a Leader in The Forrester Wave for B2B intent data providers in 2025. Today it serves hundreds of mid-market and enterprise B2B organizations globally, particularly in technology and related industries, delivering AI-powered, SOC 2-audited solutions that emphasize data quality, compliance, and measurable revenue impact. bvlp.com

Key Features

AI-generated precision intent models calibrated to each customer's messaging and offerings to improve signal accuracy and reduce noise

Intentsify Orbit identity graph unifies account, contact, device, technographic and behavioral data to resolve buying groups and research activity

Buying Group Intent provides persona-level intelligence, tracking how individual stakeholders within a target account are researching over time

Multi-language intent coverage across major EMEA and APAC languages to support truly global B2B go-to-market programs

Aggregation of multiple proprietary and third-party intent sources into a single, cross-verified signal for each account

Managed, intent-activated display, native and video advertising programs that reach in-market buyers with contextually relevant creative

Intent-activated content syndication and lead generation programs that deliver verified contacts from accounts showing strong buying signals

Native integrations to Salesforce, HubSpot and Marketo to push buying signals, account scores and campaign engagements into CRM and MAP systems

Custom integrations to data lakes, CDPs and other systems of record for analytics, modeling and downstream activation

Ability to ingest external intent sources such as Bombora, LeadSift and TrustRadius to expand coverage and validate signals

Buying-stage and topic-level analytics that highlight where accounts are in the journey and what themes resonate most

Identity and account-level enrichment including firmographic, technographic and contact data to better prioritize and route opportunities

Managed onboarding, campaign strategy, and optimization services delivered by a dedicated customer team

Security and privacy framework including SOC 2 certification and GDPR/CCPA-aligned data handling practices

Comprehensive reporting tying intent-driven programs to pipeline and revenue outcomes across channels

Pros & Cons

👍 Pros

  • High-quality intent data and signal aggregation from multiple sources, giving a fuller picture of in-market accounts.
  • Strong managed-service support and campaign management, with reviewers frequently praising responsive and proactive account teams.
  • Effective intent-activated lead generation and display programs that drive down-funnel performance and support strategic sales initiatives.
  • Seamless integrations with systems like HubSpot and Salesforce, enabling teams to use intent data in scoring, routing and reporting.
  • Flexible, customizable intent models that can be tuned to specific products, topics and keywords for each customer.

👎 Cons

  • Pricing is described as expensive or mid-to-upper tier, limiting volume or accessibility for smaller budgets.
  • Onboarding and campaign setup, including SOW approvals, can take several weeks, and some users note a learning curve to fully leverage the data.
  • Signal quality can vary in niche keyword areas, and some users report occasional noise or false positives that require ongoing calibration.

User Reviews

G2
4.4
★★★★☆
Capterra
0.0
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

Salesforce HubSpot Marketo Workato Convertr Oracle Eloqua Google Sheets Integrate Microsoft Excel Outreach Bombora Company Surge LeadSift TrustRadius intent data Custom data lakes Customer data platforms Other CRM and marketing platforms via Workato

Best For

Company Size

mid-market enterprise

Industries

B2B SaaS Technology and Software Telecommunications IT Services Cybersecurity Business Services

Use Cases

Account prioritization and scoring based on real-time intent signals Account-based advertising and retargeting to in-market buying groups Intent-based content syndication and lead generation Pipeline acceleration and opportunity expansion within existing accounts Sales prospecting and territory planning informed by buyer research activity Market expansion and campaign planning using topic and persona insights

FAQ

What is Intentsify?

+

Intentsify is a B2B intent data and activation platform that aggregates proprietary and third-party signals to identify which accounts and buying groups are in market, what they are researching, and where they are in the buying journey. It then activates that intelligence through managed programs such as display advertising, content syndication and integrated campaigns so marketing and sales teams can focus their efforts on the accounts most likely to buy.

How much does Intentsify cost?

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Intentsify does not publish list pricing on its website, and G2 also notes that official pricing is not provided, so buyers must contact sales for a quote. Internally, pricing typically combines annual subscriptions for Orbit intelligence and Buying Group Intent with CPM- and CPL-based fees for advertising and lead-generation programs. Third-party benchmarks from Vendr suggest a median annual spend around the mid-five-figure range, but actual costs vary widely by data volume, geographies, channels and services included. g2.com

What are the main features of Intentsify?

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Key capabilities include AI-generated precision intent models, the Orbit identity graph, Buying Group Intent for persona-level insights, multi-language intent coverage, aggregation of multiple proprietary and third-party intent sources, native integrations with systems like Salesforce, HubSpot and Marketo, managed display and native advertising, intent-activated content syndication and lead generation, and detailed analytics connecting intent signals to pipeline and revenue.

Who are Intentsify's main competitors?

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Intentsify commonly competes with other B2B intent and revenue marketing platforms such as 6sense, Demandbase and ZoomInfo MarketingOS, as well as specialist data providers and media platforms like Bombora and TechTarget Priority Engine. The best alternative depends on whether you prioritize raw data feeds, a self-serve ABM platform, or a managed data-and-activation partner.

Is Intentsify good for small businesses?

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Intentsify is generally optimized for mid-market and enterprise B2B organizations with established CRM and marketing automation systems and the budget to support multi-channel, account-based programs. Smaller businesses or early-stage startups may find the platform's cost, data volume and managed-service approach more than they need; lighter-weight or lower-cost intent tools may be a better fit until they are ready to invest in full-funnel signal-based marketing.

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