Inturact

From Early Sales Wins to Systematic Success

Creative & Content Agencies
★★★☆☆ 2.5
2006 Founded
11-50 Employees
100+ Customers
Houston, Texas, United States Headquarters
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Quick Facts

Website
inturact.com →
Starting Price
1500
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About Inturact

Inturact is a Houston-based B2B SaaS marketing and growth agency founded in 2006. The firm focuses on helping sales-led software companies that have just reached product–market fit transform ad hoc early wins into predictable revenue through account-based marketing (ABM), product-led growth, and data-driven onboarding optimization. With more than 18 years of experience working with hundreds of SaaS products, Inturact has developed proprietary frameworks such as the SaaS Marketing Journey and the ABRA (Account-Based Revenue Acceleration) method to guide clients from initial traction to repeatable go-to-market motions.

Originally launched by founder Trevor Hatfield as a web design agency, Inturact evolved as its clients and the SaaS landscape matured. The team shifted toward integrated SaaS marketing, growth consulting, and customer onboarding, ultimately becoming a specialist in B2B SaaS growth. In 2021, Inturact created the Inturact Capital Fund to acquire, grow, and operate SaaS products themselves, giving the agency hands-on operator experience that it feeds back into its consulting work.

Inturact’s core offerings span ABM pilot programs and accelerators, B2B SaaS growth consulting, user onboarding optimization via its Optimize subscription service, inbound content and SEO, paid acquisition, product and website UX, analytics implementation, and HubSpot architecture and optimization. Its Optimize program layers purpose-built onboarding analytics and experimentation on top of a client’s existing customer data platform, while ABM programs bundle strategy, playbooks, content, HubSpot setup, paid distribution, outbound, and detailed reporting, with pilots starting at a premium monthly retainer.

Positioned as a boutique, senior strategist-led agency, Inturact primarily serves growth-stage SaaS businesses with $5M–$30M in ARR that are preparing for Series B or need to build a repeatable revenue engine. The agency is frequently featured in industry roundups of top SaaS marketing and ABM agencies and has published numerous case studies demonstrating step-change improvements in leads, activation, and ARR for brands such as Silvertrac Software, Whip Around, Keen, InnerTrends, and others.

Key Features

Account-based marketing (ABM) strategy and playbook design - build ABRA-based ABM frameworks aligned to ICPs, buyer journeys, and revenue goals.

ABM program orchestration and campaign execution - manage multi-channel ABM campaigns including content, ads, outbound, and reporting to scale enterprise pipeline.

SaaS user onboarding optimization (Optimize) - run monthly onboarding experiments driven by purpose-built analytics to improve activation and conversion.

Customer journey and SaaS Marketing Journey mapping - visualize the full SaaS lifecycle across awareness, acquisition, activation, revenue, retention, and referral.

Data audit and growth diagnostics - conduct initial data and funnel audits to identify growth bottlenecks and prioritize experiments and ABM plays.

HubSpot architecture, implementation, and optimization - design ABM-ready HubSpot Marketing and CRM setups, including RevOps, attribution, and reporting.

Content marketing and SEO for SaaS - plan and produce search-driven content that attracts, educates, and converts qualified SaaS buyers.

Paid acquisition management - run PPC and paid social campaigns to bring in high-intent B2B SaaS leads while improving lead quality and CAC.

Product-led growth strategy and experimentation - support transitions from high-touch, sales-led motions to scalable PLG funnels and self-serve onboarding.

Analytics tracking and SaaS metrics instrumentation - implement event and funnel tracking, CDP setups, and dashboards for activation, retention, and revenue KPIs.

UI/UX and website design for SaaS - redesign product interfaces and marketing sites to improve clarity, conversion, and overall user experience.

Sales enablement and pipeline support - align positioning, messaging, and sales collateral to increase close rates and expansion revenue.

Onboarding content and asset creation - create onboarding emails, in-app messages, walkthroughs, and help content tied to key activation milestones.

InnerTrends data science partnership - combine advanced product analytics from InnerTrends with Inturact's strategic implementation to uncover and act on growth opportunities.

ABM training and toolkits - provide QuickStart ABM toolkits and 4-6 week ABM launch programs to help teams stand up their first effective ABM playbooks.

Pros & Cons

👍 Pros

  • Strong specialization in B2B SaaS and onboarding, with reviewers noting that Inturact understands complex, technical products and the SaaS business model.
  • Structured, data-driven frameworks such as the SaaS Marketing Journey and ABRA method make growth plans clear, measurable, and easier to execute.
  • Full-service capabilities across strategy, content, design, development, analytics, and sales enablement reduce the need to coordinate multiple agencies.
  • Numerous case studies demonstrate significant lifts in lead volume, lead quality, ARR, and activation rates for SaaS clients across different verticals.
  • Clients consistently praise communication, responsiveness, and organized project management, describing Inturact as a reliable long-term growth partner.
  • Reviews highlight that the team goes beyond initial scope, providing turn-key support from strategy through technical execution and ongoing optimization.

👎 Cons

  • Pricing is premium, with typical projects starting around $10,000 and retainers at $5,000+ per month, and ABM programs starting near $20,000 per month, which can be high for early-stage or budget-constrained companies.
  • Narrow focus on B2B SaaS and post-product-market-fit businesses means Inturact is not well suited to non-SaaS, primarily B2C, or very small local businesses.
  • As a boutique agency that limits its active client roster, new clients may face a waitlist or slower start times compared to larger, higher-volume agencies.

User Reviews

G2
0.0
☆☆☆☆☆
Capterra
5.0
★★★★★
TrustRadius
unknown
☆☆☆☆☆

Integrations

HubSpot Marketing Hub HubSpot CRM Salesforce Sales Cloud InnerTrends KISSmetrics Intercom AskNicely Segment WordPress Unbounce Ambassador Appcues FirstPromoter Google Analytics Google Ads Google Tag Manager Facebook Ads Twitter Ads Slack Zoom ClickUp

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology B2B Software Professional Services

Use Cases

Launching or scaling an account-based marketing (ABM) program Improving SaaS user onboarding, activation, and free trial conversion Building a repeatable inbound and content-driven demand engine Transitioning from sales-led growth to product-led growth motions Reducing churn and increasing expansion revenue via better lifecycle marketing Redesigning SaaS product UX and marketing websites to improve conversion

FAQ

What is Inturact?

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Inturact is a specialized B2B SaaS marketing and growth agency based in Houston, Texas. Founded in 2006, it helps post-product-market-fit software companies turn early sales traction into systematic, scalable revenue using account-based marketing (ABM), product-led growth strategies, and data-driven onboarding optimization. The agency combines strategy, content, analytics, and HubSpot architecture to align marketing and sales around common revenue goals.

How much does Inturact cost?

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Inturact operates on a custom, engagement-based pricing model. Its Optimize onboarding optimization subscription starts around $1,500 per month, while typical retainers reported on Capterra begin at about $5,000 per month and projects often start near $10,000. ABM pilot and accelerator programs publicized via G2 and Inturact's own materials start around $20,000 per month. Final pricing depends on scope, data complexity, and the level of execution support required.

What are the main features of Inturact?

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Inturact's core capabilities include ABM strategy and playbook design, orchestration and execution of multi-channel ABM campaigns, SaaS user onboarding optimization through its Optimize program, mapping and operationalizing the SaaS Marketing Journey, advanced analytics and SaaS metric instrumentation, HubSpot Marketing and CRM architecture and optimization, inbound content and SEO, paid acquisition, UX and website redesign, and sales enablement. The agency also leverages a data science partnership with InnerTrends to turn product usage data into actionable growth plays.

Who are Inturact's main competitors?

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Inturact competes with other B2B SaaS-focused and ABM-oriented agencies, including firms like Winning by Design, New Breed, Bay Leaf Digital, and Market8. Depending on the specific need, companies may also compare Inturact with broader demand generation and digital agencies or with in-house GTM and RevOps teams supported by point solutions for ABM and analytics.

Is Inturact good for small businesses?

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Inturact is best suited to small and mid-market B2B SaaS companies that have already achieved product-market fit and can support at least a mid-four-figure monthly retainer or five-figure projects. Very small, pre-product-market-fit startups or non-SaaS small businesses may find Inturact's pricing and specialization more than they need. That said, growth-minded smaller SaaS firms with adequate budget and a desire for senior, hands-on guidance can benefit significantly from Inturact's depth in SaaS, ABM, and onboarding.

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