Ironpaper is a specialized B2B growth agency that helps companies turn marketing into a reliable driver of pipeline and revenue. Headquartered in New York City with an additional presence in Charlotte, NC, Ironpaper focuses exclusively on B2B organizations with long or complex sales processes, particularly in technology, SaaS, industrial, and professional services. The agency blends account-based marketing (ABM), inbound marketing, content, and sales enablement to generate qualified leads, accelerate sales cycles, and improve conversion rates across the buyer’s journey.
Founded in 2003 by Jonathan Franchell, Ironpaper was built on the idea of uniting science and art—combining data-driven decision-making with creative strategy. Over more than two decades, the agency has evolved from a digital strategy and web design shop into a full-funnel growth partner, offering services that span demand generation, lead nurturing, marketing automation, analytics, and high-performance B2B websites. Their team of roughly 70+ marketers, strategists, designers, developers, writers, and technologists operates remotely across the U.S. while remaining anchored in NYC.
Ironpaper is best known for building B2B “growth engines” that integrate campaigns, content, and technology platforms like HubSpot, Salesforce, and Pardot. They frequently serve as an extension of in-house teams, especially for organizations that need a data-driven partner to design and run multi-channel demand programs, optimize conversion paths, and implement or fix marketing automation and CRM setups. Case studies highlight measurable outcomes such as significant increases in marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and influenced opportunities for clients like Goddard Technologies, PCS Software, Steelcase, Solartis, and Mobilewalla.
Positioned in the market as a higher-touch, strategy-led partner rather than a volume-based lead vendor, Ironpaper competes with other B2B marketing and demand generation agencies as well as outsourced SDR and lead-gen firms. Their differentiation centers on B2B-only focus, strong HubSpot and marketing automation expertise, and a commitment to qualified pipeline over vanity metrics or low-quality lead volume. Engagements are typically structured as custom, retainer-based programs tailored to each client’s growth goals, buyer complexity, and existing tech stack.