Lead Express

100% Results, 0% Risk – Australia’s #1 B2B lead generation agency

SDR & Lead Gen Services
2004 Founded
51-200 Employees
unknown Customers
Scoresby, Victoria, Australia Headquarters
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Quick Facts

Website
leadgeneration.com.au →
Starting Price
unknown
Pricing Model
custom
Company Type
private
Social
LinkedIn Twitter/X

About Lead Express

Lead Express is a specialist B2B lead generation and marketing agency headquartered in Scoresby, Victoria, Australia, with operations spanning major Australian cities and campaigns that reach into Asia and North America. Positioning itself as Australia’s number one B2B lead generation services company, it focuses on delivering guaranteed, sales-ready opportunities for clients rather than just activity or raw inquiries. The firm operates under a performance-driven promise where clients only pay for qualified leads that meet jointly agreed criteria, encapsulated in its 100% results, 0% risk positioning.

Established in the mid‑2000s, Lead Express has grown from a telemarketing-led provider into a fully integrated outbound and inbound lead generation partner. Its services include executive-level appointment setting, B2B and B2C telemarketing, inbound and outbound phone campaigns, data procurement and cleansing, digital lead generation, and business events. The agency claims to have run more than 3,000 campaigns, generated over 50,000 qualified leads, and built a proprietary database of more than 3 million B2B contacts with email, which it uses to target decision-makers across a wide range of industries.

Beyond core demand generation, Lead Express offers sales enablement and consulting services such as sales training, inside sales outsourcing, and marketing automation strategy and implementation. The team works across leading CRM and marketing automation platforms and provides integrations into clients’ existing tech stacks, enabling seamless hand-off of qualified opportunities into internal sales pipelines. Clients work with a dedicated strategy manager, account manager, digital specialist, and a mature team of Australian-based calling agents who operate as an extension of the client’s own sales and marketing team.

In the market, Lead Express is known for its KPI-based guarantees, executive-level outreach, and strong understanding of complex B2B sales cycles. Case studies and third‑party reviews highlight significant uplift in sales pipeline and ROI, including large multi‑month and annual programs for consulting firms, technology vendors, and other high‑value B2B organisations. Its focus on the Australian market, combined with multichannel delivery and deep martech know‑how, positions the firm as a premium, high-touch alternative to generic volume-based lead gen providers.

Key Features

Guaranteed, KPI-backed lead generation - pay only for qualified, sales-ready opportunities that meet agreed criteria

Executive-level appointment setting - Australian-based callers secure meetings with senior decision-makers in target accounts

B2B and B2C telemarketing - inbound and outbound phone campaigns for cold calling, nurture, renewals, and customer follow-up

Data procurement and list building - access to a proprietary database of over 3 million B2B contacts plus custom data sourcing and refinement

Data cleansing and enrichment - data washing, list refinement, and ongoing database management to maintain lead quality

Digital lead generation - multi-channel campaigns using email, LinkedIn, Google Ads, PPC, and industry media to drive inbound interest

Account-based campaigns - targeted outreach into named accounts and C-suite stakeholders using integrated digital and calling sequences

Webinar and event promotion - campaign strategy, invitations, and attendance-driving for online webinars and executive business events

Inside sales outsourcing - outsourced SDR and inside sales services to qualify leads, follow up, and progress opportunities through the funnel

Sales training and enablement - training programs and consulting to improve internal sales team prospecting and conversion effectiveness

Marketing automation consulting - strategy, implementation, and optimisation across major marketing automation platforms

CRM and martech integrations - connecting campaign outputs into client CRMs and marketing systems for end-to-end lead tracking

Custom campaign design - bespoke programs scoped around specific verticals, deal sizes, and territories with clear KPIs

Dedicated account management - strategy managers, account managers, and digital specialists providing ongoing optimisation and reporting

Pros & Cons

👍 Pros

  • Consistently delivers high-quality, well-qualified leads that closely match agreed criteria, with very few unqualified or unaware prospects reported.
  • Demonstrates a deep understanding of each client's business and solutions, engaging prospects in a way that feels like an extension of the client's own team.
  • Runs integrated, multichannel campaigns that blend digital outreach, webinars, and executive-level calling to maximise engagement.
  • Generates significant pipeline uplift and ROI, with case studies citing large increases in meetings and very strong returns on campaign investment.
  • Provides proactive, collaborative account management with weekly updates, detailed feedback, and access to call recordings.
  • Operates on a performance-based, KPI-backed model where lead quality and volumes are contractually defined and guaranteed.

👎 Cons

  • Pricing is proposal-based with no self-serve public rate card, so prospective clients must go through a sales process to understand exact costs.
  • Some reviewers note that campaign planning and transparency of activity could be even more structured and visible at times.
  • Typical engagement budgets in the tens of thousands of dollars make Lead Express less suitable for micro-businesses or very low-budget experiments.

User Reviews

G2
unknown
☆☆☆☆☆
Capterra
unknown
☆☆☆☆☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

HubSpot Salesforce Zoho CRM Marketo Mailchimp ActiveCampaign Campaign Monitor Zapier Infusionsoft LinkedIn Google Ads Facebook Ads Instagram Ads Other CRM systems via custom API connections Other marketing automation platforms via custom API connections

Best For

Company Size

smb mid-market enterprise

Industries

Information Technology & Services Telecommunications Business Services & Consulting SaaS and Software Financial Services Mining, Energy & Industrial

Use Cases

B2B outbound appointment setting into target accounts Cold calling and executive-level lead qualification Digital lead generation via email, LinkedIn, and PPC Webinar and event promotion and attendee generation Database building, cleansing, and enrichment Pipeline acceleration and reu2011engagement of dormant accounts

FAQ

What is Lead Express?

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Lead Express is an Australian B2B lead generation and marketing agency that specialises in delivering guaranteed, qualified sales opportunities for its clients. It runs integrated campaigns that combine digital channels such as email, LinkedIn, and Google Ads with executive-level phone outreach, appointment setting, data services, and sales training. The agency focuses on complex, higher-value B2B sales where quality of engagement and pipeline impact matter more than raw lead volume.

How much does Lead Express cost?

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Lead Express works on a custom, campaign-based pricing model rather than fixed subscription tiers. Third-party profiles indicate a minimum project size of around $5,000, with many engagements falling in the $50,000-$199,999 range depending on scope, markets targeted, and the number of qualified leads committed to. Because pricing is proposal-based and tied to specific KPIs and campaign parameters, prospective clients typically need to speak with the team and request a tailored quote.

What are the main features of Lead Express?

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Key capabilities of Lead Express include KPI-backed lead generation guarantees, executive-level appointment setting, B2B and B2C telemarketing, digital lead generation via email, LinkedIn, and PPC, and data services such as list building and data cleansing. The agency also offers business events and webinar promotion, inside sales outsourcing, sales training, and marketing automation strategy and implementation. All of this is coordinated by dedicated strategists and account managers who design, run, and optimise campaigns end to end.

Who are Lead Express's main competitors?

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Lead Express competes with other B2B lead generation and SDR outsourcing providers that focus on complex sales cycles. Notable alternatives include SalesPond, Insight Marketing Solutions, Just Click Here, and Martal Group, as well as a broader field of global SDR agencies and sales engagement platforms. Buyers often compare these vendors on regional expertise, pricing model, channel mix, and the level of strategic involvement and performance guarantees they provide.

Is Lead Express good for small businesses?

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Lead Express can be a strong fit for growth-oriented small and mid-market businesses that sell higher-value B2B solutions and are ready to invest at least several thousand dollars into structured lead generation campaigns. Its programs are designed to deliver qualified, executive-level opportunities rather than low-cost lists or one-off emails. Very small businesses or early-stage startups with limited budgets, or those simply looking for a self-service prospecting tool, may find that lighter-weight software platforms or lower-cost providers better match their needs.

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