Lead Forensics is a B2B website visitor identification and intent data platform that turns anonymous website traffic into actionable, sales-ready opportunities. By using reverse IP tracking combined with a large, proprietary B2B IP-to-company database, the software reveals which businesses are visiting a site, what they are looking at, and how engaged they are, even when they do not fill out a form.
Founded in 2009 in the United Kingdom, Lead Forensics has grown into a globally used SaaS platform with more than 60,000 users and a team of over 400 specialists across offices in the UK and US. The company positions itself as a leader in website visitor identification, buyer intent data, and marketing account intelligence, and is consistently recognized on G2 and TrustRadius for customer satisfaction and product quality.
The product provides a rich visitor list with firmographic profiles, detailed page journeys, real-time alerts, and decision-maker contact details. Sales and marketing teams can push identified accounts into existing CRMs or manage them directly in Lead Forensics’ built-in Lead Manager CRM, using lead scoring, tasks, and pipeline views to drive follow-up. Advanced plans add deeper CRM integration, workflow orchestration, and fuzzy-matching to maintain clean data.
Lead Forensics primarily serves B2B organizations that invest heavily in digital marketing and account-based strategies and need higher-intent signals than standard web analytics. With strong ratings on G2, Capterra, Trustpilot, and TrustRadius, and multiple G2 and TrustRadius awards, it is widely viewed as a premium, full-featured solution in the website visitor identification and intent data market.
