Lead Forensics

Lead Forensics is the world's #1 B2B website visitor identification software.

Intent Data Providers
★★★★★ 4.5
2009 Founded
201-500 Employees
60,000+ users worldwide Customers
London, England, United Kingdom Headquarters
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Quick Facts

✓ Free Trial
Website
leadforensics.com →
Starting Price
unknown
Pricing Model
custom
Free Trial
7 days
Company Type
private
Social
LinkedIn Twitter/X

About Lead Forensics

Lead Forensics is a B2B website visitor identification and intent data platform that turns anonymous website traffic into actionable, sales-ready opportunities. By using reverse IP tracking combined with a large, proprietary B2B IP-to-company database, the software reveals which businesses are visiting a site, what they are looking at, and how engaged they are, even when they do not fill out a form.

Founded in 2009 in the United Kingdom, Lead Forensics has grown into a globally used SaaS platform with more than 60,000 users and a team of over 400 specialists across offices in the UK and US. The company positions itself as a leader in website visitor identification, buyer intent data, and marketing account intelligence, and is consistently recognized on G2 and TrustRadius for customer satisfaction and product quality.

The product provides a rich visitor list with firmographic profiles, detailed page journeys, real-time alerts, and decision-maker contact details. Sales and marketing teams can push identified accounts into existing CRMs or manage them directly in Lead Forensics’ built-in Lead Manager CRM, using lead scoring, tasks, and pipeline views to drive follow-up. Advanced plans add deeper CRM integration, workflow orchestration, and fuzzy-matching to maintain clean data.

Lead Forensics primarily serves B2B organizations that invest heavily in digital marketing and account-based strategies and need higher-intent signals than standard web analytics. With strong ratings on G2, Capterra, Trustpilot, and TrustRadius, and multiple G2 and TrustRadius awards, it is widely viewed as a premium, full-featured solution in the website visitor identification and intent data market.

Key Features

Reverse IP tracking to identify anonymous B2B website visitors at the company level.

Rich firmographic profiles for each visiting business, including industry, location, size and revenue indicators.

Decision-maker contact data, providing key roles, email addresses and phone numbers for targeted outreach.

Real-time alerts and email notifications when priority accounts or high-intent visitors are on the site.

Customizable visitor list with filters, categories, saved views and watchlists to prioritize hot accounts.

Lead Manager built-in CRM to manage activities, callbacks, appointments, quotes and pipeline stages.

Lead scoring and intent signals based on page journey, visit frequency, recency and firmographic fit.

Conversion tracking and page tagging to flag high-value content and buying signals on the website.

Account-based marketing capabilities including ICP list upload, target account monitoring and key account behavior tracking.

Comprehensive reporting on visitor trends, campaign performance, channel attribution and revenue contribution.

Advanced CRM integrations (e.g., Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, Zoho) for two-way data sync.

Automation and orchestration features on the Automate plan to route leads, trigger workflows and keep CRM data clean.

Data export tools and trigger reports with scheduled daily, weekly or monthly email summaries to stakeholders.

Unlimited user logins per account with role-based access, so sales, marketing and account teams can all use the platform.

Native mobile apps for iOS and Android to view visitor lists, receive push notifications and manage leads on the go.

Pros & Cons

👍 Pros

  • Consistently surfaces high-intent B2B website visitors that would otherwise remain anonymous, improving lead volume and quality.
  • Real-time alerts and detailed visit journeys make it easy for sales teams to reach out at the right moment with relevant context.
  • Rich firmographic and contact data, plus integrations with major CRMs, help streamline handoff and follow-up workflows.
  • Built-in Lead Manager and strong reporting give teams a clear view of pipeline impact and ROI from website activity.
  • Customer success and onboarding support are frequently praised, with proactive named CSMs and regular optimization calls.

👎 Cons

  • Identification is at the company level; the platform generally cannot show exactly which individual visited, and contact data can occasionally be outdated or incomplete.
  • The user interface and navigation are sometimes described as dated or initially unintuitive, leading to a learning curve for new users.
  • Pricing is viewed as premium and contracts are typically annual, which can be challenging for smaller businesses or tight budgets.
  • Some reviewers mention wanting more native integrations and more flexible or robust automated reporting without relying on middleware.

User Reviews

G2
4.4
★★★★☆
Capterra
4.5
★★★★★
TrustRadius
9.0
★★★★★

Integrations

Salesforce Microsoft Dynamics 365 HubSpot CRM HubSpot Marketing Hub Pipedrive Zoho CRM monday CRM / Monday.com NetSuite Microsoft 365 Microsoft Excel Mailchimp Campaign Monitor Google Analytics Google Ads WordPress Shopify WooCommerce Zendesk Intercom Google Sheets Google Drive Airtable Trello Asana Zapier

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Manufacturing Professional Services Financial Services Marketing and Advertising

Use Cases

Website visitor identification and lead generation from anonymous B2B traffic Account-based marketing and ICP account monitoring Sales prospecting and prioritized outbound follow-up Pipeline acceleration and intent-based deal orchestration Customer account management, upsell and churn prevention Campaign attribution, channel performance and ROI reporting

FAQ

What is Lead Forensics?

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Lead Forensics is a B2B website visitor identification and intent data platform that reveals which companies are visiting your website, even when they do not fill out a form. Using reverse IP tracking and a proprietary B2B IP database, it provides firmographic profiles, decision-maker contact details, visit journeys and intent signals, so sales, marketing and account management teams can prioritize and follow up on high-value opportunities.

How much does Lead Forensics cost?

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Lead Forensics uses custom pricing based on your website traffic volume and requirements rather than public list prices. The company offers a free 7-day trial so you can see how many visitors are identified and what value the insights provide. After the trial, your quote is typically structured as an annual contract, with higher-traffic and more complex integrations generally costing more. To get exact pricing, you need to speak with their sales team or request a demo through their website.

What are the main features of Lead Forensics?

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Key features of Lead Forensics include reverse IP identification of anonymous B2B website visitors, rich company and contact profiles, real-time visit alerts, customizable visitor lists and filters, a built-in Lead Manager CRM for pipeline tracking, lead scoring, conversion tracking, ABM and ICP account monitoring, in-depth reporting and dashboards, and advanced CRM integrations and workflow automation on the Automate plan. Native iOS and Android apps let users receive notifications and work leads while away from their desks.

Who are Lead Forensics's main competitors?

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Lead Forensics competes with a range of website visitor identification and intent data tools. Commonly evaluated alternatives include Dealfront (formerly Leadfeeder), Albacross, LeadLander, Visitor Queue and Salespanel, along with other ABM and sales intelligence platforms that offer similar account-level web tracking and enrichment capabilities.

Is Lead Forensics good for small businesses?

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Lead Forensics can work well for small and midsize B2B companies that generate enough website traffic and have at least a small sales or business development team to act on the insights. The Essential plan, unlimited user seats and strong onboarding support are positives. However, pricing is quote-based and typically structured as an annual contract, so very small businesses or those with low traffic and limited budgets may find lighter, more transparently priced visitor identification tools to be a better fit.

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