LeadGenius

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SDR & Lead Gen Services

2011 Founded

201-500 Employees

400+ Customers

Berkeley, California, United States Headquarters

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Quick Facts

Website

leadgenius.com →

About LeadGenius

LeadGenius is an intelligent data services and sales intelligence provider focused on delivering bespoke B2B contact and account data for go-to-market teams. Rather than selling access to a static database, LeadGenius uses a blend of machine learning, large language models, and a global network of human researchers to source, verify, and enrich data on demand. This approach is designed to give marketing, sales, and revenue operations teams the precise contacts and insights they need for complex account-based and multi-threaded selling.

Founded in 2011 out of Y Combinator under the original name MobileWorks, the company rebranded to LeadGenius as it shifted from generic crowdsourcing to specialized sales and marketing data services. Headquartered in Berkeley, California, LeadGenius has raised over $20M in venture funding from firms including Sierra Ventures, Lumia Capital, Javelin Venture Partners, SJF Ventures, and others, and today serves hundreds of mid-market and enterprise customers worldwide across more than 30–40 countries.

The LeadGenius platform centers on what it calls “Precision Data” — highly specific, verified datasets tailored to each customer’s ICP, territories, and workflows. Core capabilities include global contact discovery, advanced contact tagging and technographics, behavioral and social signals, contact monitoring for job changes, and privacy-by-design sourcing that supports GDPR, LGPD, and CCPA compliance. Data is delivered via a SaaS dashboard, browser extension, native integrations with major CRMs and marketing automation tools, and a public REST API.

In the crowded sales intelligence and B2B data market, LeadGenius positions itself between self-serve databases like ZoomInfo or Apollo and fully manual research agencies. Its differentiation lies in combining live, campaign-specific data sourcing with white-glove delivery pods and tight integration into systems like Salesforce, HubSpot, Marketo, and Outreach. This makes it especially attractive for teams that need high-quality, niche, or international data at scale, and are willing to pay more and engage in structured implementations to get it.

Key Features

Precision B2B contact & account data - custom-sourced records tailored to each customer's ICP, verticals, and territories instead of a static database.

AI + Human-in-the-Loop sourcing - combines machine learning and LLMs with global human research teams for accuracy, context, and scale.

Global data coverage - sourcing footprint across 30+ countries with strong coverage in EMEA, LATAM, APAC, and hard-to-reach SMB and brick-and-mortar segments.

Contact Monitoring - continuously tracks role moves, promotions, and champion changes to keep CRM data fresh and surface timely buying signals.

Contact Activation - runs opt-in programs that deliver content and convert anonymous or account-level interest into named, in-market contacts.

Advanced Contact Tags & technographics - enriches contacts with skills, seniority, responsibilities, and technology usage to improve targeting and segmentation.

Behavioral & social signal intelligence - surfaces engagement signals from social and other public sources to prioritize outreach based on real buyer behavior.

Data enrichment & hygiene - fills in missing firmographic, technographic, and contact fields for existing CRM and marketing automation records.

CRM & MAP integrations - bi-directional sync and field mapping with platforms like Salesforce, HubSpot, Marketo, Pardot, and Outreach.

Browser extension workflows - Chrome extension that finds and syncs account and contact information directly from LinkedIn, LinkedIn Sales Navigator, Salesforce, and HubSpot pages.

Flexible data delivery & refresh - supports scheduled exports, webhooks, and API-based delivery with daily, weekly, monthly, or event-based refresh cadences.

Privacy & compliance framework - configurable rules for GDPR, LGPD, CCPA and consent/suppression with URL-level source transparency for every record.

Dedicated delivery pods & managed services - cross-functional pods of researchers, QA, engineers, and program managers that operate as an extension of the customer's team.

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Financial Services E-commerce & Retail Manufacturing & Industrial Professional Services

Use Cases

B2B sales prospecting and outbound lead generation Account-based marketing and building full buying committees Global market expansion into new geographies or segments CRM and marketing automation data enrichment and hygiene Contact monitoring and job-change tracking for trigger-based outreach Reactivate dormant accounts and identify expansion opportunities

FAQ

What is LeadGenius?

LeadGenius is a B2B contact data and sales intelligence platform that combines AI and a global network of human researchers to deliver custom, compliant contact and account data. Instead of relying on a static database, it sources and verifies data on demand based on each customer's ideal customer profile, territories, and use cases, then delivers that data into CRMs, marketing automation tools, and outbound workflows.

How much does LeadGenius cost?

LeadGenius uses custom, contract-based pricing that depends on your data volume, number of campaigns, integrations, and level of managed services. Third-party benchmarks indicate that smaller implementations typically start around $18,000 per year, with more comprehensive Professional packages ranging from roughly $50,000-$80,000 per year and large Enterprise programs starting at $120,000+ annually. LeadGenius also offers a limited freemium Dashboard plan for small-scale trials, but full production use generally requires an annual contract negotiated with sales.

What are the main features of LeadGenius?

Key LeadGenius features include custom B2B contact and account data sourcing, AI + human-in-the-loop research, global coverage across 30+ countries, contact monitoring for job changes, contact activation programs that generate opted-in in-market buyers, advanced contact tagging and technographics, behavioral and social signal intelligence, CRM and marketing automation integrations (such as Salesforce, HubSpot, Marketo, Pardot, and Outreach), a Chrome extension for LinkedIn and CRM pages, a privacy and compliance framework for GDPR/CCPA, and a public REST API for programmatic data delivery.

Who are LeadGenius's main competitors?

LeadGenius competes with a range of B2B data and sales intelligence providers. Common alternatives include database-centric platforms such as ZoomInfo, Apollo.io, and UpLead; enrichment-focused tools like Clearbit and Cognism; and data providers and services like SalesIntel or Data Axle Genie. Buyers often compare these vendors on data coverage and accuracy, international and SMB reach, pricing transparency, integrations, and how much managed service versus self-service they want.

Is LeadGenius good for small businesses?

LeadGenius can be valuable for small businesses that sell B2B and need very targeted, high-quality data, especially in niche or international markets. However, its pricing and implementation model are geared more toward mid-market and enterprise teams, and many contracts start in the tens of thousands of dollars per year. Smaller organizations with limited budgets or very simple prospecting needs may find self-serve tools like Apollo.io, UpLead, or other list providers more economical, while using LeadGenius's freemium Dashboard or pilot projects to test its value before committing to a larger engagement.