What are Technographics?

Technographics is the process of gathering data and insights on a company's technology stack, including the software and hardware they use. This information can be valuable for list building, as it can help identify potential clients or partnerships based on shared technology usage.

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What are the benefits of using Technographics?

Technographics offer a number of benefits for businesses, including the ability to:

1. Generate higher-quality leads: Technographic data can help you identify companies that are actively using or considering using your products or services, making them more likely to be interested in your solutions.

2. Improve customer segmentation and targeting: By understanding which technologies your ideal customers are using, you can better segment and target them with your marketing and sales efforts.

3. Increase customer lifetime value: Customers that use more of your products and services are typically more valuable than those that use fewer, making technographic data a valuable tool for identifying upsell and cross-sell opportunities.

4. Improve customer retention: By understanding which technologies your customers are using, you can better support them and keep them using your products or services.

5. Win more business: Technographic data can give you the insights you need to create more compelling proposals and win more business.

6. Get a competitive edge: Use technographic data to stay ahead of the competition by understanding which technologies your competitors are using and how they’re using them.

What are the different types of Technographics?

Technographics are a type of market research that looks at the different ways people use technology. There are four main types of technographics:

1. Device ownership: This measures how many people own different types of devices, such as smartphones, tablets, and laptops.

2. Connectivity: This looks at how people connect to the internet and explores the different ways they use online services.

3. Media consumption: This measures how much time people spend using different types of media, such as social media, video streaming, and online gaming.

4. Attitudes towards technology: This examines people’s attitudes towards different aspects of technology, such as their comfort level with using new devices or trusting online services.

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