Loop & Tie is a corporate gifting and direct mail platform built around choice-based, sustainable gifting. Instead of sending a single, one-size-fits-all item, companies send curated collections at a defined budget and each recipient chooses the gift they value most or donates the value to charity. Every gift is sourced from a marketplace of small businesses and impact-driven brands, and each shipment is designed to have a net positive carbon impact through tree planting and land restoration initiatives.
The platform is purpose-built for go-to-market, people and operations teams who need to run scalable gifting programs without the operational overhead of traditional swag and logistics. Loop & Tie offers email-based sending and redemption, integrated address capture, campaign and recipient analytics, and impact reporting that surfaces opens, redemptions, selections, thank-you notes and carbon or donation impact. Teams can manage multi-recipient sends, segment audiences, and orchestrate programs for prospects, customers, employees and partners from a single interface.
Over time, Loop & Tie has expanded beyond its original choice-based marketplace into a broader engagement platform. Features such as Teams and the Contacts Hub support multi-team deployments, shared budgets and granular reporting, while add-ons like branded packaging, company storefronts and managed services support more complex programs. Native integrations with Salesforce, major marketing automation platforms and popular HRIS tools bring gifting directly into sales, marketing and employee lifecycle workflows.
Founded in 2017 and headquartered in Austin, Texas, Loop & Tie is privately held, backed by investors including Salesforce Ventures and others, and serves more than a thousand companies, including large enterprises and high-growth startups. It competes with gifting vendors like Sendoso, Reachdesk, Alyce and Goody, but differentiates with its sustainability-first, carbon-regenerative model and deep focus on small, diverse makers and charitable impact.