Mixpanel is a leading event-based analytics platform that helps companies measure what matters, make decisions fast, and build better digital products through data. Instead of relying on page views or static dashboards, Mixpanel tracks granular events and user properties across web and mobile applications, enabling teams to analyze how and why people engage, convert, and retain in real time. Its self-serve interface is designed so that product managers, marketers, data analysts, and engineers can explore data without writing SQL or waiting on BI teams.
Founded in 2009 by Suhail Doshi and Tim Trefren and incubated by Y Combinator, Mixpanel was an early pioneer of product analytics, shifting the market from vanity metrics to actionable event-based insights. Over the years the company has expanded beyond core product analytics into web analytics, mobile analytics, multi-touch attribution, and, more recently, integrated session replay, heatmaps, and experimentation with feature flagging. In November 2021, Mixpanel secured a $200M Series C at a $1.05B valuation led by Bain Capital Tech Opportunities, bringing its total funding to about $277M. In September 2025, Jen Taylor was appointed CEO to lead the next phase of growth.
Today Mixpanel serves more than 29,000 companies and over 8,000 paying customers globally, including high-profile brands such as Uber, Netflix, Pinterest, OpenAI, CNN, sweetgreen, DocuSign, Yelp, and Lemonade. The platform is used across industries—from B2B SaaS and fintech to media, ecommerce, and consumer apps—to power use cases like onboarding optimization, paywall and pricing tests, engagement and retention analysis, and campaign attribution. Deep integrations with data warehouses (Snowflake, BigQuery, Databricks, Redshift), customer data platforms (Twilio Segment, RudderStack), and marketing tools let customers turn Mixpanel into a central behavioral analytics layer in their stack.
Mixpanel positions itself as an AI-powered "data clarity" platform, with capabilities like Spark AI query builder, Metric Trees, Warehouse Connectors, and integrated experiments and feature flags to help teams go from insight to action in a single workflow. The company emphasizes privacy and security, maintaining SOC 2 Type II and ISO 27001 certifications and offering HIPAA tools and EU/US data residency options. In late 2025, Mixpanel was also at the center of a well-publicized third-party analytics incident affecting OpenAI and CoinTracker; although only limited analytics metadata was exposed and not sensitive credentials or content, the episode has prompted Mixpanel to further tighten its security posture and vendor review processes.