What is a Consumer?

A consumer, in marketing terms, is a person or entity who purchases goods or services for their own use. Building a list of consumers can be an important element of the sales and marketing process, as it allows companies to target their products or services directly to individuals who have expressed interest in them. This can lead to increased conversions and sales. There are various methods for building a consumer list, such as through website sign-ups, email campaigns, or events and promotions.

List Building
What are the different types of Consumers?

There are four different types of consumers:

1. The bargain hunter: This type of consumer is always on the lookout for a deal. They love to find ways to save money, and they're always looking for the best value for their dollar.

2. The brand loyalist: This type of consumer is very loyal to certain brands and companies. They're likely to stick with a product or service that they know and trust, even if it means paying a bit more.

3. The impulsive buyer: This type of consumer is prone to making impulse purchases – buying something on a whim without really thinking it through. Impulse buyers may be swayed by marketing campaigns or special offers.

4. The rational buyer: This type of consumer is very logical and practical in their approach to spending. They compare prices and products before making a purchase, and they're not easily swayed by marketing or promotions.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More  Terms

 Blog Posts

Loading...

Learn More About

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...

We’ve Set 65,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

Loading SalesHive API...

Want More Sales Meetings?

Contact us to embark on your journey to meeting heaven.
b2b sales rep climbing latter
No thanks, I'm getting enough leads.
chevron-down