N.Rich

Drive ABM results your CEO can’t ignore

ABM & Intent Platforms

2015 Founded

101-250 Employees

250+ Customers

Helsinki, Finland Headquarters

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Quick Facts

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Website

nrich.io →

Pricing Model

tiered

Free Trial

unknown days

About N.Rich

N.Rich is a Helsinki‑headquartered, European account-based marketing (ABM) and go‑to‑market platform built for B2B companies with complex, high‑value sales cycles. Founded in 2015 (originally as Natify) and rebranded to N.Rich in 2018, the company focuses on aligning marketing and sales around a shared set of target accounts, using intent data, predictive analytics, and purpose‑built ABM advertising to drive measurable revenue impact. N.Rich has been recognized as a Niche Player in the 2023 and 2024 Gartner Magic Quadrant for Account‑Based Marketing Platforms and is the only ABM platform in that report headquartered in Europe. It is also part of the LinkedIn Marketing Partner Program, underscoring its deep integration with LinkedIn’s advertising ecosystem.

The N.Rich platform brings together four core capability pillars: ICP and account list building, first‑ and third‑party intent data, a proprietary B2B demand‑side platform (DSP) for account‑based advertising, and rich account‑level analytics. Revenue teams can use historical CRM opportunity data to build a dynamic Ideal Customer Profile, generate and score intent across millions of websites and their own properties, then orchestrate display, native article, and video campaigns that only charge on meaningful engagement events such as clicks, scrolls, or video views. This cost‑per‑engagement model, combined with broad programmatic reach via exchanges like Google Display Network, PubMatic, OpenX and Rubicon, is designed to deliver significantly lower CPC/CPE than generic ad platforms or other ABM tools.

On the analytics side, N.Rich provides GTM Leader and Sales Velocity dashboards, multi‑channel account analytics that blend website visits, ABM engagements, LinkedIn Ads interactions and CRM sales activities into a single view, as well as opportunity attribution and journey progression analytics. These capabilities allow teams to connect upper‑funnel engagement to pipeline creation, win rates, deal size and sales cycle length, helping CMOs and revenue leaders justify ABM investment in hard business terms. Key integrations with Salesforce, HubSpot, major marketing automation platforms (Marketo, Pardot, Eloqua) and LinkedIn Matched Audiences ensure that ABM insights and signals flow back into the systems sales and marketing already use.

N.Rich positions itself primarily for fast‑growing mid‑market and enterprise B2B companies that sell to enterprise or high‑ACV buyers in regions where many US‑centric ABM platforms have weaker data coverage, especially EMEA. With more than 250 GTM teams using the platform globally and offices in Helsinki, London, New York and Tokyo, N.Rich combines European data privacy and brand‑safety standards (GDPR, CCPA, PIPEDA, ISO 27001) with a strong focus on usability and customer success. Its roadmap in recent years has added AI‑powered workflows, an AI content generator and AI campaign planner, further reducing the operational burden of running sophisticated ABM programs.

Key Features

Dynamic ICP Builder - uses your historical CRM opportunity data to model the ideal customer profile and score accounts by projected sales velocity.

First- and third-party intent data - combines website behavior, ad engagements and topic/keyword research across millions of B2B sites to surface in-market accounts.

Website visitor identification - de-anonymizes key account visits, enriching them with firmographic and technographic data to show which companies are researching you.

Proprietary B2B DSP for ABM - runs native article, display and video campaigns across the open web and Google Display Network to reach target accounts at scale.

Cost-per-engagement pricing - charges only for meaningful engagement events (clicks, video views, article scrolls) rather than impressions, improving ROI on media.

LinkedIn Matched Audiences integration - syncs hot or high-ICP accounts as LinkedIn company audiences for intent-based retargeting and surround-sound campaigns.

Account-level analytics & dashboards - GTM Leader and Sales Velocity dashboards track engagement, pipeline, win rates, deal size and cycle length by account.

Opportunity attribution & journey analytics - connects ABM and website touches to opportunity creation and progression, including journey progression over time.

Sales alerts & CRM enrichment - pushes intent scores, topics and engagement metrics into Salesforce and HubSpot, plus alerts reps when accounts are surging.

AI ABM copilot - includes AI workflows, AI content generator and AI campaign planner to automate orchestration and ad creative across complex ABM programs.

Mixbound go-to-market support - helps marketing warm up ICP accounts while sales executes outbound, using shared account lists and a unified engagement view.

Global account coverage - strong enterprise account identification and ad reach across Europe, North America and APAC with particular strength in EMEA.

Enterprise-grade privacy & brand safety - GDPR, CCPA and PIPEDA compliant, ISO 27001 certified, and integrated with IAB's Transparency and Consent Framework.

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Healthcare & Life Sciences Industrial & Manufacturing Energy & Utilities Financial Services

Use Cases

Account-based advertising and retargeting Intent-driven account prioritization Pipeline generation and expansion in enterprise accounts Deal acceleration and multi-channel nurture across the buying committee Marketing and sales alignment around shared ICP account lists Multi-touch ABM analytics and opportunity attribution

FAQ

What is N.Rich?

N.Rich is an account-based go-to-market platform for B2B companies that combines ideal customer profile (ICP) modeling, first- and third-party intent data, a proprietary B2B demand-side platform (DSP) for account-based advertising, and account-level analytics. It helps revenue teams identify high-fit accounts, generate and capture demand through programmatic and LinkedIn advertising, and connect all of that engagement to pipeline, win rates, deal size and sales cycle length via rich dashboards and opportunity attribution.

How much does N.Rich cost?

N.Rich uses a tiered annual subscription model. As of 2025, LITE plans start from about $10,320 per year plus a one-time onboarding fee for small revenue teams getting started with intent data. GROWTH plans start around $23,800 per year and add more users, more intent reports and full CRM/MAP integrations, while ENTERPRISE is custom-priced and includes unlimited users, multiple accounts, dynamic ICP, predictive intent and advanced workflows. Advertising spend is billed separately on a cost-per-engagement basis, and you'll typically need to speak with sales for an exact quote tailored to your account volume and media budget.

What are the main features of N.Rich?

Core N.Rich capabilities include a dynamic ICP builder that models best-fit accounts from your CRM data; combined first- and third-party intent data to surface in-market buyers; website visitor identification; a proprietary B2B DSP for account-based display, native and video campaigns; cost-per-engagement billing for ads; LinkedIn Ads and Matched Audiences integration; account-level dashboards like the GTM Leader and Sales Velocity dashboards; opportunity attribution and journey progression analytics; and deep integrations with Salesforce, HubSpot and leading marketing automation platforms. Newer releases add an AI ABM copilot with AI workflows, content generation and campaign planning.

Who are N.Rich's main competitors?

N.Rich competes with other ABM and intent platforms such as 6sense, Demandbase One, Terminus, RollWorks and Madison Logic, as well as specialized intent data providers and programmatic ABM tools. Compared with these vendors, N.Rich emphasizes European data coverage and compliance, a proprietary B2B DSP with cost-per-engagement pricing, and a strong focus on tying ABM advertising and intent directly to CRM opportunities and revenue.

Is N.Rich good for small businesses?

N.Rich can be a strong fit for smaller B2B companies if they sell high-ACV products and have dedicated marketing and sales teams who can take advantage of ABM and intent data. However, its pricing starts above $10K per year and the platform is designed around account-based advertising and multi-channel analytics, so very small businesses, early-stage startups, or organizations with low deal values and limited media budgets may find it more robust (and expensive) than they need. In those cases, lighter-weight demand gen or outbound tools might be a better starting point.