N.Rich is a Helsinki‑headquartered, European account-based marketing (ABM) and go‑to‑market platform built for B2B companies with complex, high‑value sales cycles. Founded in 2015 (originally as Natify) and rebranded to N.Rich in 2018, the company focuses on aligning marketing and sales around a shared set of target accounts, using intent data, predictive analytics, and purpose‑built ABM advertising to drive measurable revenue impact. N.Rich has been recognized as a Niche Player in the 2023 and 2024 Gartner Magic Quadrant for Account‑Based Marketing Platforms and is the only ABM platform in that report headquartered in Europe. It is also part of the LinkedIn Marketing Partner Program, underscoring its deep integration with LinkedIn’s advertising ecosystem.
The N.Rich platform brings together four core capability pillars: ICP and account list building, first‑ and third‑party intent data, a proprietary B2B demand‑side platform (DSP) for account‑based advertising, and rich account‑level analytics. Revenue teams can use historical CRM opportunity data to build a dynamic Ideal Customer Profile, generate and score intent across millions of websites and their own properties, then orchestrate display, native article, and video campaigns that only charge on meaningful engagement events such as clicks, scrolls, or video views. This cost‑per‑engagement model, combined with broad programmatic reach via exchanges like Google Display Network, PubMatic, OpenX and Rubicon, is designed to deliver significantly lower CPC/CPE than generic ad platforms or other ABM tools.
On the analytics side, N.Rich provides GTM Leader and Sales Velocity dashboards, multi‑channel account analytics that blend website visits, ABM engagements, LinkedIn Ads interactions and CRM sales activities into a single view, as well as opportunity attribution and journey progression analytics. These capabilities allow teams to connect upper‑funnel engagement to pipeline creation, win rates, deal size and sales cycle length, helping CMOs and revenue leaders justify ABM investment in hard business terms. Key integrations with Salesforce, HubSpot, major marketing automation platforms (Marketo, Pardot, Eloqua) and LinkedIn Matched Audiences ensure that ABM insights and signals flow back into the systems sales and marketing already use.
N.Rich positions itself primarily for fast‑growing mid‑market and enterprise B2B companies that sell to enterprise or high‑ACV buyers in regions where many US‑centric ABM platforms have weaker data coverage, especially EMEA. With more than 250 GTM teams using the platform globally and offices in Helsinki, London, New York and Tokyo, N.Rich combines European data privacy and brand‑safety standards (GDPR, CCPA, PIPEDA, ISO 27001) with a strong focus on usability and customer success. Its roadmap in recent years has added AI‑powered workflows, an AI content generator and AI campaign planner, further reducing the operational burden of running sophisticated ABM programs.