Nooks

Boost pipeline with AI assistants that automate the busywork of dialing, coaching, and prospecting.

Dialers & VOIP
★★★★★ 4.7
2020 Founded
51-200 Employees
200+ companies Customers
San Francisco, CA, USA Headquarters
Visit Website

Quick Facts

✓ Free Trial
Website
nooks.ai →
Starting Price
5000
Pricing Model
per-user
Free Trial
unknown days
Company Type
startup
Social
LinkedIn Twitter/X

About Nooks

Nooks is an AI-driven sales assistant platform built to automate the busywork of outbound sales so reps can focus on the human side of selling. The platform centers on an AI-powered parallel dialer that places multiple calls at once, skips bad numbers and voicemails, and automatically logs notes and outcomes, dramatically increasing live conversations per rep. On top of the dialer, Nooks layers a virtual salesfloor, advanced analytics, and AI-powered coaching to help managers ramp and upskill teams faster.

Founded in 2020 by Dan Lee and his Stanford classmates, Nooks has raised approximately $70M in venture funding from investors including Kleiner Perkins, Lachy Groom, and Tola Capital. The company is headquartered in San Francisco, California, and has grown rapidly on the back of strong demand for AI-enhanced outbound calling. Nooks reports 4x revenue growth in recent years and over 200 company customers, with many attributing a majority of their sourced pipeline to calls made through the platform.

Product-wise, Nooks has evolved from a parallel dialer and virtual bullpen into a broader AI Sales Assistant Platform (ASAP). The suite now includes the AI Dialing Assistant for power and parallel dialing, the AI Coaching Assistant for call transcription, scoring, and roleplay, and the AI Prospector for account research, buying-signal detection, list building, and email drafting. These assistants are tightly integrated so that signals from calls inform prospecting, while coaching and roleplay are trained on real conversations.

In the B2B dialer and sales engagement market, Nooks competes with vendors like Orum, Koncert, Kixie, JustCall, and CloudTalk. It positions itself at the premium end of the category, emphasizing connect rates, coaching depth, and a highly rated user experience, as reflected in strong scores on G2, Capterra, and TrustRadius. For organizations that run serious phone-based outbound motions and can justify a higher per-seat investment, Nooks is frequently evaluated as a flagship dialer and coaching platform.

Key Features

AI-powered parallel dialer - run up to five lines at once while skipping bad numbers, voicemails, and dial trees to dramatically increase dials and live connects.

Multiple dialing modes - switch between power and parallel dialing to balance connect rates, call quality, and compliance for different teams and campaigns.

Waterfall phone-number enrichment - automatically invalidates wrong numbers and enriches contacts from providers like Apollo, ZoomInfo, Cognism, and others to improve connect rates.

Spam mitigation and local presence - spam testing, number reputation monitoring, and local presence caller IDs help keep numbers clean and lift answer rates.

Smartlists and hot numbers - intent-based lists prioritize callbacks, recent no-answers, and prospects most likely to pick up now based on signals and recent activity.

AI call summaries and dispositions - auto-generate call notes, summaries, and dispositions and sync them back to CRM/SEP so reps can focus on conversations instead of data entry.

Virtual salesfloor - always-on bullpens with video, chat, and leaderboards that recreate an in-office calling environment for remote or hybrid teams.

Live call listening and coaching - managers silently monitor calls, whisper-coach reps in real time, and bookmark key moments for post-call coaching and training.

Conversation intelligence and scorecards - record, transcribe, and score calls to surface best practices, objection patterns, and areas for coaching across teams.

AI training bots and roleplay - simulated buyer personas and AI roleplay scenarios let reps practice pitches and objection handling before talking to live prospects.

AI Prospector for research and list building - harvests buying signals, builds and prioritizes account and contact lists, and drafts personalized first-touch emails.

Signal-based prioritization - combines CRM data, call transcripts, and third-party intent signals to highlight accounts and contacts with the highest purchase intent.

Tight SEP and CRM integrations - bi-directional syncing with Outreach, Salesloft, Groove, Salesforce, HubSpot, Apollo and others keeps tasks, calls, and data aligned.

Rich call analytics and reporting - detailed dashboards for dials, connects, meetings, connect rates, and pipeline impact by rep, team, segment, and campaign.

Chrome extension with embedded LinkedIn - pulls LinkedIn profiles and pre-call research directly into the dialer UI and helps manage caller ID registration to reduce spam labels.

Pros & Cons

👍 Pros

  • Delivers major productivity and time savings by automating dialing, voicemail detection, logging, and note-taking, allowing reps to easily make 100+ dials per hour.
  • Consistently higher connect rates and strong audio quality compared with many legacy dialers, especially when using waterfall enrichment to replace bad numbers.
  • Intuitive, easy-to-learn interface that SDRs adopt quickly, with many users reporting fast ramp and minimal training overhead.
  • Robust integrations with tools like Salesforce, HubSpot, Outreach, Salesloft, Apollo, Groove, and Gong that keep sequences, tasks, and call data in sync.
  • Virtual salesfloor, live listening, and extensive analytics make it easier for managers to coach in real time, build culture on remote teams, and understand what's working.
  • Responsive support team that communicates clearly about incidents, fixes glitches quickly, and actively incorporates customer feedback into new features.

👎 Cons

  • Premium, quote-based pricing (around $5,000 per user per year at list) that can be difficult to justify for very small or lower-volume calling teams.
  • Users occasionally report glitches or lag in call connections and voicemail detection, which can cause awkward delays or missed prospect greetings.
  • Integrations, particularly with Salesforce and some SEPs, can require configuration and troubleshooting, and some users feel training and documentation could be more comprehensive.
  • Newer AI features like AI Prospector and some automation workflows may need tuning and process changes before they deliver full value for every organization.

User Reviews

G2
4.8
★★★★★
Capterra
4.5
★★★★★
TrustRadius
9.5
★★★★★

Integrations

Salesforce HubSpot Pipedrive Outreach Salesloft Groove Apollo Gong Gong Engage ZoomInfo Cognism LeadIQ Datagma ContactOut Forager PDL Prospeo LinkedIn Sales Navigator Third-party buyer intent tools Other major CRMs via SEP integrations

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Professional Services HR & People Tech Healthcare Financial Services

Use Cases

High-volume outbound calling and cold prospecting into target accounts Meeting setting and pipeline generation for account executives Remote salesfloor collaboration, coaching, and performance management Account research, list building, and AI-powered prospecting based on buying signals Sales onboarding, training, and ongoing call coaching using AI roleplay and scorecards

FAQ

What is Nooks?

+

Nooks is an AI Sales Assistant Platform designed to help B2B sales teams generate more pipeline from outbound calling. It combines an AI-powered parallel dialer, a virtual salesfloor, AI coaching tools, and an AI Prospector that automates account research, list building, and email drafting. By automating dialing, enrichment, logging, and note-taking, Nooks frees reps to focus on high-quality conversations and helps managers coach and scale teams more effectively.

How much does Nooks cost?

+

Nooks does not publish official pricing on its website. Third-party analyses and buyer reports indicate a typical list price of about $5,000 per user per year, billed annually, which is roughly $417 per user per month, with discounts often negotiated for larger teams or longer commitments. Pricing is quote-based, so companies should expect to speak with sales, run a trial or pilot, and receive a custom proposal based on seat count, usage, and data integrations.

What are the main features of Nooks?

+

Key Nooks features include an AI-powered parallel dialer (up to five lines per rep), power dialing, waterfall phone-number enrichment, spam mitigation and local presence, Smartlists and hot numbers, AI call summaries and dispositions, a virtual salesfloor with video and chat, live call listening and whisper coaching, conversation intelligence and call scorecards, AI training bots for roleplay, and AI Prospector for buying-signal detection, account research, list building, and email generation. It also offers deep integrations with CRMs and sales engagement platforms.

Who are Nooks's main competitors?

+

Nooks's primary competitors in the dialer and outbound calling category include Orum, Koncert, Kixie PowerCall & SMS, JustCall, and CloudTalk. Teams may also compare it with dialer modules inside broader sales engagement platforms or contact-center products, but Nooks is most often evaluated head-to-head with other AI-powered power and parallel dialers focused on outbound SDR and BDR workflows.

Is Nooks good for small businesses?

+

Nooks can technically be used by small businesses and even teams with only a few SDRs, and some smaller organizations do report strong results. However, its premium, quote-based pricing and focus on high-volume outbound calling generally make it a better fit for teams that live on the phone and can fully leverage multi-line dialing, AI coaching, and advanced analytics. Very small or low-volume teams, or organizations that primarily rely on inbound or email-led motions, may find more cost-effective options in lighter-weight dialers or all-in-one sales engagement tools.

Book a Call

Ready to Scale Your Pipeline?

Schedule a free strategy call with our sales development experts.

SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

SalesHive API 0 total meetings booked
SCHEDULE A MEETING TODAY!
1
2
3
4

Enter Your Details

Select Your Meeting Date

MONTUEWEDTHUFRI

Pick a Day

MONTUEWEDTHUFRI

Pick a Time

Select a date

Confirm

New Meeting Booked!