Performics is a global performance marketing and media-buying agency that specializes in turning consumer intent into measurable business outcomes for some of the world’s most admired brands. Operating across more than 50 countries with thousands of specialists, Performics combines local market expertise with centralized strategy, analytics and technology to support complex, multi‑market advertisers. As the performance marketing arm of Publicis Media, it plays a central role in Publicis Groupe’s data‑driven media offering. performics.com
The agency delivers full‑funnel services spanning Performance Media (paid search, programmatic display, product listing ads), Performance Content (SEO, content strategy, creative and conversion optimization), Planning & Insights, and Analytics & Technology. Its AI‑powered OneSuite platform orchestrates campaigns across search, social, programmatic and commerce, using identity‑powered planning, predictive analytics and triangulated measurement to optimize bids, audiences and budgets in near real time. Performics also invests heavily in proprietary tools such as its Precision Marketing Engine for intent‑based targeting, the Caiman Amazon marketing platform, and a Social Intelligence tool that benchmarks competitive paid social activity. performics.com
Founded in 1998 in Chicago as an affiliate and search marketing specialist, Performics was acquired by DoubleClick in 2004, then became part of Google through the DoubleClick acquisition before Google divested the search marketing unit to Publicis Groupe in 2008. Today, Performics operates as the performance marketing engine within Publicis Media, benefiting from the group’s global scale while maintaining a deep specialization in intent‑driven media. Its heritage in SEM, SEO and affiliate marketing has evolved into a broader mandate covering marketplaces like Amazon and other non‑traditional search environments such as Pinterest and travel/metasearch platforms. capterra.com
Performics has been recognized as a Leader in The Forrester Wave™: Search Marketing Agencies, earning top scores for its current offering and strong marks for strategy. Industry coverage frequently highlights its strength in integrating data, technology and media and its ability to scale performance programs for large enterprises. Capterra and other directories describe it as a performance marketing agency headquartered in Chicago with clients such as Verizon, Lenovo, Toyota and Samsung, while award programs cite high client retention and strong business growth. This positioning places Performics alongside agencies like Merkle, iProspect and 360i in the top tier of global performance marketing providers. performics.com
