Powered by Search

The B2B SaaS Marketing Agency

Demand Gen & Performance Agencies
2009 Founded
11-50 Employees
150+ Customers
Toronto, Ontario, Canada Headquarters
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Quick Facts

Website
poweredbysearch.com →
Starting Price
5000
Pricing Model
tiered
Company Type
private
Social
LinkedIn Twitter/X

About Powered by Search

Powered by Search is a specialist B2B SaaS marketing and demand generation agency founded in 2009 and headquartered in Toronto, Ontario, Canada. The privately held firm operates a remote-first, distributed team of senior consultants across North America, Europe, and Asia Pacific while maintaining its roots at 211 Yonge Street in downtown Toronto. ca.linkedin.com

The agency focuses exclusively on B2B software and technology companies, particularly those with high annual contract values of roughly $50,000 to $500,000, long 6–18 month sales cycles, and buyer-committee deals. By combining demand generation strategy with paid media, SEO, content marketing, marketing automation, and RevOps, Powered by Search aims to turn marketing investments into predictable pipeline and recurring revenue for its clients. ecosystem.hubspot.com

Powered by Search is best known for its proprietary Predictable Growth methodology, which it reports generates over $100 million in pipeline annually for more than 100 B2B SaaS brands. Case studies highlight results such as 7‑figure revenue gains from paid media, 300% increases in demos, substantial boosts in qualified trials, and meaningful reductions in customer acquisition costs for companies like TouchBistro, iWave, Fortra, ThreatX, and others. poweredbysearch.com

In recent years the firm has deepened its RevOps and analytics capabilities, adding offerings like HubSpot RevOps consulting, GA4 and Salesforce data cleanup, warehouse-level BI integrations with Redshift, Looker, and dbt, and LLM-focused SEO and Answer Engine Optimization. Together with its extensive educational content, playbooks, and podcasts, this positions Powered by Search as a high-end, full-funnel growth partner for mid-market and enterprise SaaS companies that want a senior, specialist team rather than a generalist performance agency. poweredbysearch.com

Key Features

Predictable Growth methodology for B2B SaaS that aligns demand generation, paid media, SEO, and RevOps around pipeline and ARR targets.

End-to-end demand generation strategy including positioning, full-funnel offer architecture, content strategy, and analytics and attribution modelling. poweredbysearch.com

Multi-channel paid media management across Google Ads, LinkedIn Ads, Meta (Facebook and Instagram), and Bing to drive high-intent demos and trials. poweredbysearch.com

B2B SaaS SEO and LLM ranking programs focused on pain-point SEO, entity and schema optimization, and Answer Engine Optimization for visibility in tools like ChatGPT and Perplexity. poweredbysearch.com

Content strategy and production, including SEO content, landing pages, and interactive assets designed to convert right-fit traffic into sales-ready opportunities. poweredbysearch.com

Account-based marketing (ABM) strategy and execution to reach named accounts and complex buyer committees in high-ACV SaaS markets. poweredbysearch.com

Digital PR and link-building playbooks for SaaS to build authority, earn high-quality backlinks, and support organic growth at scale. poweredbysearch.com

HubSpot RevOps consulting and implementation, including migrations, lifecycle and lead scoring models, workflows, and pipeline dashboards. poweredbysearch.com

Revenue operations hygiene and analytics, covering GA4, HubSpot, and Salesforce cleanup, full-funnel tracking, and standardized dashboards. poweredbysearch.com

Conversion rate optimization and landing page optimization to improve demo and trial conversion rates from paid and organic channels.

Strategic SaaS website design and development focused on conversion and revenue impact rather than aesthetics alone. poweredbysearch.com

Marketing automation strategy and lifecycle email nurturing to move leads from MQL to SQL and opportunity, especially in long sales cycles. poweredbysearch.com

Fractional RevOps and analytics support, including territory planning, quota modelling, comp design, and warehouse-level BI integrations.

Startup-focused SaaS growth programs with lower entry retainers and no long-term contracts, designed for bootstrapped, seed, and Series A companies. poweredbysearch.com

Workshops, audits, and power hours that provide strategic roadmaps and rapid onboarding before longer-term execution sprints. poweredbysearch.com

Pros & Cons

👍 Pros

  • Deep specialization in B2B SaaS with a focus on high-ACV products and long, complex sales cycles, which many clients say leads to highly relevant strategies and faster ramp-up. ecosystem.hubspot.com
  • Direct access to senior consultants and specialists instead of junior account managers, resulting in faster, more pragmatic guidance and less bureaucracy. poweredbysearch.com
  • Holistic demand-generation approach that combines SEO, paid media, content, ABM, and RevOps to align marketing with revenue and pipeline metrics rather than vanity KPIs. poweredbysearch.com
  • Strong track record of measurable ROI, with case studies showing 7-figure revenue gains, 300%+ demo growth, and large increases in qualified trials and SQLs. poweredbysearch.com
  • Well-documented playbooks, blogs, podcasts, and public methodology that make it easier for client teams to understand the strategy and build internal alignment.
  • Positive employer reputation (4.8u20445 on Glassdoor) that reflects a strong internal culture, which often correlates with lower turnover and more consistent client teams. glassdoor.com
  • Recognized by independent reviewers and directories (e.g., SaaS Hackers, Bay Leaf Digital, Exalt Growth) as a top-tier B2B SaaS SEO and PPC agency, reinforcing its market credibility. saas-hackers.com

👎 Cons

  • Premium pricing and minimum project sizes (often starting around $5,000-$6,000 per month, with hourly rates in the $200-$300 range) mean it is best suited to funded startups and larger SaaS companies rather than very small businesses. poweredbysearch.com
  • Narrow industry focus on B2B SaaS and technology means organizations outside software or adjacent tech verticals are unlikely to be a good fit. ecosystem.hubspot.com
  • Remote-first operating model can be a drawback for buyers who strongly prefer in-person collaboration or on-site workshops, even though the distributed setup is a benefit for many others. poweredbysearch.com

User Reviews

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Integrations

HubSpot Salesforce Google Ads Google Analytics 4 Google Tag Manager Bing Ads / Microsoft Advertising LinkedIn Ads Meta Ads Instagram Ads Redshift Looker dbt HubSpot CMS Google Search Console YouTube Ads Amazon S3 Cloudflare WordPress

Best For

Company Size

smb mid-market enterprise

Industries

B2B SaaS Technology Cybersecurity Developer Tools Compliance and Infrastructure Platforms Fintech

Use Cases

Building and executing full-funnel B2B SaaS demand generation programs. Scaling demos, trials, and sales-qualified opportunities from SEO and paid media. Designing and managing ABM campaigns for high-ACV, long-cycle enterprise deals. Cleaning up RevOps data and implementing GA4, HubSpot, and Salesforce attribution. Improving conversion rates across landing pages, nurture programs, and sales funnels. Launching or re-accelerating growth for B2B SaaS startups and scaleups.

FAQ

What is Powered by Search?

+

Powered by Search is a Toronto-based, privately held B2B SaaS marketing agency that specializes in demand generation, SEO, paid media, content marketing, and RevOps for software and technology companies. Founded in 2009, it works almost exclusively with high-ACV SaaS businesses that have long, complex sales cycles, helping them generate more demos, trials, and sales-ready opportunities using its Predictable Growth methodology. ca.linkedin.com

How much does Powered by Search cost?

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Powered by Search typically works on monthly retainers. As of late 2025, most ongoing programs start around $5,000-$6,000 per month for startup-focused packages and range up through roughly $12,000-$21,600+ per month for scale-up and enterprise tiers across paid media, SEO and LLM ranking, and RevOps. They also offer fixed-fee engagements such as a $2,500 strategy Power Hour, a ~$14,900 pipeline audit, and execution sprints around $25,000. Exact pricing depends on scope, channels, and required seniority. poweredbysearch.com

What are the main features of Powered by Search?

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Powered by Search's core offering revolves around building and operating full-funnel B2B SaaS growth engines. Key components include demand generation strategy and positioning, multi-channel paid media (Google, LinkedIn, Meta, Bing), B2B SaaS SEO and LLM ranking, content strategy and production, ABM, digital PR and link building, HubSpot RevOps consulting, RevOps hygiene and analytics for GA4, HubSpot, and Salesforce, and SaaS-focused web design and CRO. All of these are anchored to pipeline and ARR goals rather than traffic alone. poweredbysearch.com

Who are Powered by Search's main competitors?

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Powered by Search competes with other specialist B2B SaaS and performance marketing agencies that help software companies grow through SEO, paid media, and demand generation. Common alternatives evaluated by buyers include Directive Consulting, TripleDart, Hey Digital, SimpleTiger, Riverbed Marketing, and other SaaS-focused agencies featured in third-party rankings and directories. The best choice typically depends on budget, channel mix, desired level of strategic involvement, and whether RevOps and analytics support are required alongside acquisition programs. saas-hackers.com

Is Powered by Search good for small businesses?

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Powered by Search is a strong fit for SaaS startups that have achieved some traction and can invest at least ~$5,000 per month in growth, as well as for mid-market and enterprise SaaS companies. Its startup programs and case studies show good results for bootstrapped, seed, and Series A businesses, but the pricing floors and focus on high-ACV, long-cycle B2B sales make it less suitable for very early-stage companies with minimal budgets or for small, non-SaaS businesses. Organizations should expect to have a marketing leader in place and be ready to treat demand generation as a core strategic function. poweredbysearch.com

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