Punch!—often referred to as Punch B2B—is a B2B growth agency focused on solving one of the hardest problems in B2B sales: building predictable, high-quality pipeline. The firm combines AI-powered account intelligence, a proprietary Priority Intent and ABX platform, and experienced SDR teams to identify in-market accounts, engage full buying committees and hand over sales-ready meetings to clients’ sales teams. Rather than selling contact lists or low-intent leads, Punch! is structured as a strategic partner that runs full outbound and ABM programs end to end. Founded in 2014, Punch! is headquartered in London, UK with a growing presence in Miami, USA. The company has a team of more than 50–200 people, including SDRs, client success managers, data scientists, GTM engineers and strategists, and reports having generated over £700M in client pipeline with an average 6–12x ROI and 100+ qualified meetings per client per year. Its clients include global brands such as AWS, Palo Alto Networks, Square and DHL across EMEA, North America and other regions. Punch! structures its services around three core pillars: Priority Intent (intent data and sales signals), SDR-as-a-Service (outsourced SDR teams) and ABM-as-a-Service (account-based marketing programs). These capabilities span ICP and TAM definition, multi-channel outbound, smart gifting via its Barney platform, and deal acceleration support where SDRs join sales calls and help move opportunities to close. The agency emphasizes quality over volume, rigorous SDR training, multi-threaded outreach into buying committees and alignment with clients’ existing CRM and revenue operations. Positioning itself against more commoditized lead-gen vendors and traditional SDR shops, Punch! highlights several differentiators: experienced SDRs with a 6-week academy and 3+ year average tenure, a “multi-everything” approach (multi-threading, multi-channel and multi-tactic campaigns), its proprietary Priority Intent and ABX technology, and flexible 90-day terms backed by a 30-day performance guarantee on lead generation programs.
Punch B2B
The Smart B2B Sales Agency—people powered, tech enabled sales development for ambitious brands.
Quick Facts
About Punch B2B
Key Features
SDR-as-a-Service - Dedicated SDR teams that execute outbound campaigns and book qualified meetings directly into client sales calendars.
ABM-as-a-Service - Full-funnel account-based marketing programs designed to identify, warm and convert high-value target accounts.
Priority Intentu2122 / Priority ABXu2122 - Proprietary AI and intent-data platform that scores accounts based on buying signals such as website activity, funding rounds and leadership changes.
Global data warehouse - In-house data research capability and a large proprietary database that maps your total addressable market and builds ICP-aligned contact lists.
Multi-threaded outreach - Orchestrated engagement of entire buying committees (often 6-12 stakeholders) to build consensus and shorten complex sales cycles.
Multi-channel engagement - Coordinated outreach across phone, email, LinkedIn, social selling, video messages and direct mail to maximise response and meeting rates.
Smart gifting with Barneyu2122 - A proprietary gifting platform used to deliver timely, personalised gifts that increase meeting acceptance and attendance and accelerate deals.
Lead nurturing programs - SDRs nurture non-sales-ready contacts over time with personalised follow-up and relevant content until they meet agreed qualification criteria.
Pipeline acceleration support - SDRs not only book meetings but can join calls, run follow-ups and coordinate with AEs to move opportunities through the pipeline.
Sales signal playbooks - Playbooks, templates and outreach frameworks that operationalise sales signals and intent data for prioritised outbound sequences.
Real-time performance reporting - Dashboards and regular reviews showing opportunities created, meetings booked, pipeline generated and ROI by program.
Industry and region specialisation - Programs tailored for technology, SaaS, professional services, financial services, healthcare, logistics and other B2B sectors across EMEA, North America and additional regions.
Dedicated client team - Each engagement includes a client success manager, SDR manager, SDRs, data specialists and strategists aligned to the client's goals.
SDR academy and coaching - A structured 6-week SDR academy and ongoing coaching to ensure message quality, consistency and brand-safe conversations.
Flexible engagement model - 90-day terms and a 30-day qualified-lead performance guarantee on lead generation services, with the ability to scale programs as results are proven.
Pros & Cons
👍 Pros
- High-quality, sales-ready meetings and opportunities that translate into substantial qualified pipeline and closed revenue.
- Strong ROI and revenue impact, with case studies showing 6-12x average ROI and significantly higher returns in some programs.
- Experienced, well-trained SDRs who complete a structured academy and can handle complex, technical conversations as an extension of the client's team.
- Sophisticated multi-threaded and multi-channel approach that engages full buying committees across phone, email, LinkedIn, video and direct mail.
- Strategic use of intent data and Priority Intent or ABX technology to focus on the 5 percent of the market that is actively in buying mode.
- Dedicated client teams and clear communication through regular check-ins, reporting and optimisation of campaigns.
👎 Cons
- Premium pricing, with typical retainers in the 10K-40K per month range, can put Punch! out of reach for small or early-stage companies with limited budgets.
- Services are optimised for mid-market and enterprise B2B organisations and are not designed for B2C campaigns or very small, low-ACV sales motions.
- Success depends on close alignment and collaboration with internal sales and marketing teams, so it may not suit companies seeking a low-touch, pay-per-lead vendor.
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FAQ
What is Punch B2B?
+Punch B2B (Punch!) is a B2B growth and sales development agency that helps companies generate predictable pipeline through a combination of intent-data driven targeting, outsourced SDR-as-a-Service and account-based marketing programs. The firm builds ICP-aligned target lists, runs multi-channel outbound and ABM campaigns and delivers sales-ready meetings and opportunities to clients' sales teams.
How much does Punch B2B cost?
+Punch B2B does not publish fixed per-seat pricing. Its lead generation FAQ states that clients typically invest between 10K and 40K per month, with packages customised to each client's goals, markets and required SDR capacity. The company operates on a strategic retainer model rather than pay-per-lead, and offers a 30-day guarantee on some programs where clients receive a refund if qualified leads are not delivered in the first month.
What are the main features of Punch B2B?
+Key capabilities of Punch B2B include its Priority Intent and ABX platform for detecting in-market accounts, SDR-as-a-Service teams that run outbound and book meetings, ABM-as-a-Service for high-value target accounts, a global data warehouse for TAM and ICP mapping, multi-threaded and multi-channel outreach, smart gifting via the Barney platform, structured SDR training, and detailed reporting on meetings, pipeline and ROI.
Who are Punch B2B's main competitors?
+Punch B2B competes with other outsourced SDR and B2B lead generation agencies such as CIENCE, Belkins, Martal Group, SalesRoads and memoryBlue, as well as with in-house SDR teams. Compared with these alternatives, Punch! emphasises its proprietary intent-data technology, deep ABM expertise and focus on complex, high-value B2B sales cycles.
Is Punch B2B good for small businesses?
+Punch B2B is primarily optimised for mid-market and enterprise B2B companies with high customer lifetime value and complex buying committees. Smaller organisations with low deal values, very limited budgets or B2C-focused offerings may find its typical 10K-40K per month investment and strategic engagement model too heavy. However, high-ACV SMB SaaS or services companies that can support that level of spend and want a fully managed outbound and ABM partner can still be a good fit.
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