Salesflow

Effortlessly connect, engage, and convert prospects into customers

LinkedIn Automation
★★★★☆ 4.2
2018 Founded
11-50 Employees
10,000+ Customers
London, United Kingdom Headquarters

Quick Facts

✓ Free Trial
Starting Price
79
Pricing Model
tiered
Free Trial
7 days
Company Type
private

About Salesflow

Salesflow is a social and email outreach platform focused on B2B lead generation, built to automate LinkedIn and multichannel outreach without relying on risky browser extensions. Delivered as a cloud-based SaaS product, it allows users to send automated connection requests, multi-step follow-up sequences, and Open InMails while layering in email campaigns for a coordinated outbound motion. The product is designed for sales teams, agencies, startups, and recruiters that rely heavily on LinkedIn as a primary prospecting channel.

Founded in 2018 and headquartered in London, Salesflow has grown as a bootstrapped SaaS company and has been recognized in industry lists such as TechRound’s SaaS66 and AITech35. The platform reports over 10,000 users across more than 120 countries and has generated hundreds of thousands of leads for customers ranging from fast-growing SMEs to well-known enterprises like HubSpot, Monday.com, GoCardless, Verizon, and Visyond. Its focus on multi-channel outreach—combining LinkedIn with email—aims to deliver response rates significantly higher than email-only campaigns.

Product-wise, Salesflow offers automated LinkedIn workflows (400 new connection invites per month, up to 2,000 follow-up messages, and 800 Open InMails on its core plan), an AI-assisted smart inbox, advanced analytics dashboards, and native CRM integrations. Agencies and teams can manage multiple client or rep accounts via an admin panel with a global activity dashboard, team management features, and optional white labeling. Native integrations with HubSpot, Salesforce, and Pipedrive, plus two-way Zapier and webhook support, allow Salesflow to slot into existing CRM-centric sales stacks.

In the LinkedIn automation category, Salesflow positions itself as a safer, cloud-based alternative to Chrome extensions, emphasizing static IPs, rate limits, randomized actions, and auto-withdrawals to reduce the risk of account restrictions. At the same time, reviews highlight a mixed experience: many customers praise its time savings, intuitive UI, and responsive support, while others note bugs, clunky workflows, and occasional issues with account disconnections and customer service. Overall, Salesflow is seen as a strong mid-priced option for teams that want multichannel LinkedIn + email outreach and agency-focused controls, and are comfortable operating in the gray area of LinkedIn automation.

Key Features

Automated LinkedIn connection campaigns - send up to ~400 new invites per month per seat with configurable daily limits and delays.

Multi-step follow-up sequences - schedule up to 2,000 automated follow-up messages per month across LinkedIn and email.

Open InMail automation - send up to 800 Open InMails per month to reach prospects without needing a connection.

Multichannel outreach - combine LinkedIn actions (invites, messages, InMails) with outbound email in a single sequence.

Smart inbox - unified in-app inbox with templates, filters, tags, and mute controls to manage all outreach replies in one place.

Advanced analytics and reporting - dashboards with campaign-level metrics (invites sent, connection rates, replies, meetings, etc.) to optimize performance.

LinkedIn Sales Navigator compatibility - supports campaigns built from basic LinkedIn search, Sales Navigator searches, groups, events, and existing connections.

AI-driven reply detection - detects positive/negative replies and engagement to help prioritize hot leads and suppress further automation.

Authentic touchpoints - automate profile visits, post likes, and skill endorsements to mimic human behavior and stay top-of-mind.

Lead import and list building - import prospects from Sales Navigator, saved searches, CSV files, or CRM lists for precise, ICP-based targeting.

Native CRM integrations - bidirectional syncing of contacts and engagement events with HubSpot, Salesforce, and Pipedrive.

Two-way Zapier and webhooks - push and pull data between Salesflow and thousands of third-party tools via Zapier and generic webhooks.

Team and agency management - admin panel, seat management, global activity dashboard, shared templates, and blacklist for multi-user setups.

White-labeling for agencies - custom branding, white-labeled dashboard, and dedicated IP settings for LinkedIn-as-a-Service providers.

Email infrastructure add-ons - Smart WarmUp email warmup add-on and direct Gmail/Outlook/IMAP integrations to improve deliverability and manage cold email.

Pros & Cons

👍 Pros

  • Saves significant time on LinkedIn and cold outreach by automating connection requests and follow-ups.
  • Clean, intuitive UI that makes it easy to set up campaigns quickly, even for non-technical users.
  • Delivers real, measurable results in terms of new connections, replies, demos booked, and pipeline created.
  • Strong support team that many users describe as responsive, helpful, and willing to iterate on feedback.
  • Good value compared with some competing tools, especially for agencies and teams running multiple accounts.

👎 Cons

  • Reports of bugs, glitches, and occasional clunky behavior in the dashboard and analytics views.
  • Some users experience LinkedIn account disconnections, verification prompts, and concern about safety/risk.
  • Customer service quality appears inconsistent: while many reviews are positive, others mention slow responses or unhelpful interactions.
  • The Done-for-You/white-glove service has mixed feedback, with some customers citing poor execution.
  • Pricing can feel high for solo users or very small teams compared with lower-priced LinkedIn automation tools.

User Reviews

G2
4.3
★★★★☆
Capterra
4.1
★★★★☆
TrustRadius
unknown
☆☆☆☆☆

Integrations

LinkedIn LinkedIn Sales Navigator HubSpot Salesforce Pipedrive Zapier Gmail Google Workspace Microsoft Outlook Microsoft 365 Yahoo Mail Google Sheets Salesflow Smart WarmUp Webhooks CSV import/export Zoho CRM Microsoft Dynamics 365 CRM Slack

Best For

Company Size

smb mid-market enterprise

Industries

SaaS Technology Marketing & Advertising Professional Services Recruitment & Staffing Financial Services

Use Cases

LinkedIn prospecting and network building Multichannel outbound sales (LinkedIn + email) Agency lead generation services for clients Recruiting outreach and candidate sourcing Sales pipeline acceleration and meeting booking Automated follow-up and lead nurturing

FAQ

What is Salesflow?

+

Salesflow is a cloud-based LinkedIn and email outreach automation platform designed for B2B sales teams, agencies, startups, and recruiters. It automates connection requests, follow-up messages, and Open InMails on LinkedIn, and can layer in email steps to build multichannel campaigns. The platform also includes a smart inbox, advanced analytics, and native CRM integrations so you can manage all your outbound activity and engagement data from one place.

How much does Salesflow cost?

+

Salesflow's core Single User plan is priced at $99 per user per month on a monthly subscription, or $79 per user per month when billed annually (plus VAT where applicable). This includes 400 LinkedIn invites, up to 2,000 follow-up messages, and 800 Open InMails per month, along with multichannel outreach and analytics. Teams and Agency plans are priced on a custom basis depending on seat count, commitment length, and required services such as onboarding or white labeling.

What are the main features of Salesflow?

+

Key Salesflow features include automated LinkedIn connection and messaging campaigns, Open InMail automation, multichannel sequences combining LinkedIn and email, an AI-assisted smart inbox, advanced analytics and reporting, compatibility with LinkedIn Sales Navigator, profile visits and engagements, CSV import/export, Smart WarmUp email warmup, native CRM integrations with HubSpot, Salesforce and Pipedrive, two-way Zapier and webhook integrations, and team/agency controls such as an admin panel, global dashboards, and optional white labeling.

Who are Salesflow's main competitors?

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Salesflow competes primarily with other LinkedIn automation and multichannel sales engagement tools. Commonly compared alternatives include Expandi, Waalaxy, Dripify, Zopto, MeetAlfred, We-Connect, Linked Helper, and Octopus CRM. Many teams also evaluate broader outbound platforms and sales engagement suites alongside Salesflow, depending on how deeply they want to integrate LinkedIn outreach into a larger multichannel strategy.

Is Salesflow good for small businesses?

+

Salesflow can be a strong fit for small B2B businesses and early-stage startups that rely on LinkedIn to generate pipeline but lack the bandwidth for fully manual outreach. Solo users and small teams can often get campaigns live quickly and see meaningful time savings and response uplift. That said, the price point is higher than some entry-level tools, and as with any LinkedIn automation platform, there is inherent platform-risk. Very budget-conscious or highly risk-averse small businesses may prefer either manual LinkedIn outreach or lower-cost, lower-volume tools until their outbound motion is more established.

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