SalesLoft

The Leader in AI Revenue Orchestration

Sales Engagement
★★★★☆ 4.2
2011 Founded
1001-5000 Employees
5000+ Customers
Atlanta, GA, USA Headquarters

Quick Facts

Starting Price
unknown
Pricing Model
custom
Company Type
acquired

About SalesLoft

Salesloft is a leading AI-powered revenue orchestration platform designed for B2B revenue teams. The platform brings together sales engagement, conversation intelligence, deal management, forecasting, analytics, and AI agents so sellers, managers, and revenue operations teams can coordinate outreach, understand buyer intent, and take the next best action from a single workspace. With strong integrations into CRMs like Salesforce and HubSpot, productivity tools like Gmail and Outlook, and a broad ecosystem of partner apps, Salesloft sits on top of the tech stack as the execution layer for modern revenue organizations.

Founded in 2011 in Atlanta, Georgia, Salesloft originally focused on sales development before expanding into a complete sales engagement platform and, more recently, a full revenue orchestration solution. Over the last decade the company has raised approximately $245M in venture funding, surpassed $100M in annual recurring revenue, and grown to more than a thousand employees worldwide while being consistently recognized by analysts as a category leader in sales engagement and revenue orchestration.

Salesloft’s product suite centers on Cadence for multichannel outreach, Conversations for call recording and analysis, Deals for opportunity management, Forecast for revenue predictability, and Rhythm, an AI-driven engine that turns thousands of buyer and activity signals into a prioritized action queue. These capabilities are delivered across web, mobile (iOS and Android), and in-context experiences such as the Salesloft Connect extension for Gmail, Outlook, and popular CRMs. Embedded AI agents help draft and personalize emails, summarize calls, surface key moments, and recommend next steps to improve efficiency and effectiveness across the revenue lifecycle.

In 2024 Salesloft expanded its footprint in conversational engagement by acquiring Drift, and in 2025 it agreed to merge with Clari, creating a combined Revenue AI company focused on building a predictive and eventually autonomous revenue system. While Salesloft remains a distinct product brand, it now operates as part of the larger Clari–Salesloft organization. The company has also invested heavily in global expansion, security, and compliance (including SOC 2, ISO 27001, and GDPR), even as it navigated a 2025 third-party security incident involving a Drift–Salesforce integration, which led many enterprise buyers to scrutinize vendor risk and integration governance more closely.

Key Features

Multichannel sales cadences - orchestrate email, phone, SMS, and LinkedIn touchpoints in structured workflows.

AI-prioritized Rhythm queues - use Conductor AI to turn buyer, intent, and activity signals into a single prioritized task list for each seller.

Conversation Intelligence - record, transcribe, and analyze calls and meetings with AI-generated summaries, key moments, and coaching insights.

Deal management - visualize pipeline health, risks, and next steps with Salesloft Deals to accelerate opportunities from first meeting to close.

Forecasting - build bottom-up forecasts using real-time deal data and AI-driven projections to improve accuracy and accountability.

Salesloft Connect - access cadences, templates, analytics, and dialer capabilities directly inside Gmail, Outlook, and supported CRMs via a browser extension.

Advanced analytics & reporting - track activity, engagement, conversion rates, and pipeline coverage across teams, cadences, and segments.

Bi-directional CRM sync - maintain accurate people, accounts, opportunities, and activity data with deep integrations to Salesforce, HubSpot, and other CRMs.

AI email agents - draft and personalize outbound emails, follow-ups, and recap messages using embedded generative AI.

Mobile apps - manage cadences, call and text prospects, respond to buyer signals, and book meetings from native iOS and Android apps.

Governance and permissions - enterprise-grade roles, permissions, audit trails, and governance controls for large, distributed teams.

Open API & marketplace - extend Salesloft data and workflows via REST APIs, webhooks, and 150+ marketplace integrations and embedded apps.

Website chat and Drift AI agents - convert website visitors into qualified opportunities using AI chat, routing, and Salesloft-connected cadences.

Coaching tools - snippets, call playlists, scorecards, and keyword trackers that help managers coach reps based on real conversations.

Automations & triggers - rules-based workflows to update records, unenroll contacts, create tasks, or enroll buyers into cadences based on behaviors.

Pros & Cons

👍 Pros

  • Intuitive, easy-to-use interface that helps SDRs and AEs stay organized in structured cadences.
  • Strong CRM integrations, especially with Salesforce and HubSpot, including automatic logging of calls, emails, and other activities.
  • Powerful multichannel outreach that combines email, dialer, SMS, and LinkedIn steps in a single workflow.
  • Robust analytics and reporting that surface cadence performance, engagement metrics, and rep productivity.
  • Built-in conversation intelligence and call recording features that support sales coaching and continuous improvement.

👎 Cons

  • The platform can be slow or glitchy at times, occasionally freezing or failing to log calls and activities correctly.
  • Reporting, export options, and some customizations are less flexible than teams expect for complex use cases.
  • Pricing and contract terms, including annual commitments and auto-renewal clauses, can feel rigid and expensive for smaller organizations.

User Reviews

G2
4.5
★★★★★
Capterra
4.3
★★★★☆
TrustRadius
7.8
★★★★★

Integrations

Salesforce HubSpot Microsoft Dynamics 365 Zoho CRM Gmail Outlook LinkedIn Sales Navigator Slack Microsoft Teams Zoom Google Meet Webex Marketo Pardot Drift ZoomInfo 6sense Cognism Seamless.AI Seismic Highspot Gong Chorus.ai DocuSign Vidyard Zapier Workato Tray.io Make SalesIntel CloudTalk Qualified Surfe Salesbolt

Best For

Company Size

smb mid-market enterprise

Industries

Software & SaaS Technology Professional Services Financial Services Manufacturing Healthcare & Medical Devices

Use Cases

Outbound prospecting and lead generation Cold email outreach and follow-up cadences Inbound lead routing and rapid-response workflows Sales pipeline management and deal coaching Revenue forecasting and pipeline coverage analysis Customer expansion, renewals, and upsell campaigns

FAQ

What is Salesloft?

+

Salesloft is an AI-powered revenue orchestration and sales engagement platform used by B2B revenue teams to run multichannel cadences, analyze buyer engagement, manage opportunities, and forecast revenue. It brings together modules for email and call workflows (Cadence), conversation intelligence (Conversations), deal management (Deals), forecasting (Forecast), AI-driven prioritization (Rhythm), and analytics into a single workspace that sits on top of your CRM.

How much does Salesloft cost?

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Salesloft does not publish list pricing on its website. Subscriptions are sold on an annual, quote-based model that typically scales with the number of users and the edition you choose (Essentials, Advanced, or Premier). Most deals are priced on a per-user, per-year basis, and enterprise implementations may include additional fees for onboarding, enablement, and advanced capabilities. To get an accurate price, you need to work directly with Salesloft or a certified partner and provide details about your team size, regions, CRM, and required modules.

What are the main features of Salesloft?

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Core features of Salesloft include multichannel sales cadences across email, phone, SMS, and LinkedIn; AI-prioritized task queues via Rhythm; call recording, transcription, and coaching insights through Conversation Intelligence; deal management with Salesloft Deals; revenue forecasting; advanced analytics and reporting; bi-directional CRM sync with platforms like Salesforce and HubSpot; an open API and app marketplace; and native mobile apps so reps can act on buyer signals from anywhere.

Who are Salesloft's main competitors?

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Salesloft's primary competitors in the sales engagement and revenue orchestration space include Outreach, Apollo.io, HubSpot Sales Hub, and Groove, along with adjacent tools such as Gong and Clari (for conversation intelligence and forecasting). Many buyers compare Salesloft and Outreach directly when standardizing their sales engagement stack, while smaller teams may weigh it against more affordable tools like Apollo.io or native capabilities in their CRM.

Is Salesloft good for small businesses?

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Salesloft can deliver strong value for smaller B2B teams that run serious outbound and account-based motions, but its pricing, annual contracts, and implementation effort are generally geared toward mid-market and enterprise customers. If you have a small sales team with simple needs or a limited budget, lighter-weight tools or CRM-native sales engagement features may be more cost-effective. For growing teams that want to standardize cadences, coaching, and forecasting early, Salesloft can be a good fit if you are prepared to invest in onboarding and ongoing administration.

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