SBI (Sales Benchmark Index)

SBI, The Growth Advisory (originally Sales Benchmark Index) is a management consulting and growth advisory firm focused exclusively on helping B2B organizations grow revenue, margin, and enterprise value. Founded in 2006 and headquartered in Dallas, Texas, SBI combines consulting, proprietary benchmark data, technology, and training to align sales, marketing, customer success, and product around a unified go-to-market strategy.

Over nearly two decades, SBI has evolved from a benchmarking-focused sales consultancy into a full-funnel growth advisory with offerings that span growth strategy, GTM operating model design, RevOps-as-a-Service, commercial productivity, and GTM talent development. Its GTM Diamond and Return on Go-to-Market (RoGTM) frameworks connect four dependencies—strategy, operations, talent, and data & insights—so leadership teams can see where to grow, how to execute, and when to pivot. SBI’s work is highly data-driven, leveraging one of the market’s most comprehensive sets of go-to-market benchmarks and research alongside practitioner-led engagements.

SBI has also built a growing portfolio of technology-enabled offerings. Wayforge™, its AI-powered Growth Intelligence Platform, ingests CRM, finance, and HR data and benchmarks it against peers to generate RoGTM scorecards, heatmaps, and prioritized growth actions. The firm’s acquisition of Daydream’s AI BI platform (renamed ACE) further embeds AI into its go-to-market consulting, connecting siloed sales, marketing, and customer-success data to surface root causes of commercial underperformance. Subscription-based services such as SBI Pro and the Growth Accelerator™ provide ongoing access to experts, tools, and research, giving clients a persistent "on tap" advisory layer rather than one-off projects.

Backed by private equity investor CIP Capital and other capital partners, SBI has expanded aggressively through acquisitions, adding Smart Selling Tools (sales technology advisory), Global Sales Operations Association (SOPSA), Sales Readiness Group (sales training), Carabiner Group (RevOps-as-a-Service), Price Intelligently from Paddle (pricing analytics), Growth Molecules’ customer-success training assets, and Daydream’s AI platform. This gives SBI end-to-end capabilities from growth strategy and pricing to RevOps integration, commercial training, and AI-driven GTM analytics. SBI serves software, technology, healthcare, media & telecom, logistics, business services, industrial, and private-equity-backed companies, and has been repeatedly recognized on Forbes’ America’s Best Management Consulting Firms list.