Sales margin is one of the most important metric for any business. It tells you how much profit you're making from each sale. To calculate it, simply divide your total revenue by your total sales. The higher your sales margin, the more profitable your business is. There are a few things to keep in mind when trying to increase your sales margin. First, focus on selling high-margin products. These are products that have a high price point and low cost of production. Second, improve your sales process so that you're closing more deals and earning more revenue per sale. Finally, work on reducing your costs so that you can increase your profits even further.