SiriusDecisions

Founded in 2001 in Wilton, Connecticut by former Gartner executives John Neeson and Rich Eldh, SiriusDecisions grew into a leading global B2B research and advisory firm focused on helping organizations align and optimize their marketing, sales and product functions. Its analysts developed widely adopted best-practice frameworks and models, most notably the Demand Waterfall, which became a de facto standard for describing and measuring the B2B lead-to-revenue funnel. en.wikipedia.org Over nearly two decades SiriusDecisions built a subscription-based research and advisory business complemented by consulting, benchmarking and learning services. Clients accessed industry analysts, best-practice research, benchmark data, peer networks, major events such as the annual SiriusDecisions Summit, and online and on-demand courses designed to help executives modernize and elevate revenue performance. jmi.com In 2014 the firm received a growth investment from JMI Equity and continued to expand globally, adding offices in London, Toronto, San Francisco, Austin, Waltham and Singapore and launching data products such as the SiriusDecisions Command Center, a client portal that provides real-time access to more than 750 B2B benchmark metrics. jmi.com In November 2018 Forrester announced a definitive agreement to acquire SiriusDecisions for approximately $245 million in cash; the deal closed in January 2019. Forrester reported that SiriusDecisions had roughly 350 employees globally at the time of acquisition and that the combination would create an integrated strategy-and-operations platform for B2B leaders. Today SiriusDecisions lives on as a branded portfolio of B2B go-to-market frameworks, benchmarks and learning offerings within Forrester, including the SiriusDecisions B2B Marketing Certification program. prnewswire.com