What is a Lead?

A lead in sales is a potential customer who has shown interest in a company's products or services. This individual may have provided contact information and demonstrated buying intent through actions such as attending a sales presentation or requesting additional information.

Lead Generation
What are some tips for tracking a Lead?

1. Set up a system for organizing and recording information about Leads, such as their contact information, interactions, and progress in the sales funnel.

2. Make sure to regularly update this system with any new information or changes in the Lead's status.

3. Set specific follow-up dates and reminders to reach out to Leads and keep track of their progress.

4. Use lead scoring to prioritize which Leads should be followed up with first and allocate resources accordingly.

5. Keep communication with the Lead consistent and personalized to show that they are valued potential customers.

What are the benefits of tracking a Lead?

There are several benefits of tracking a Lead:

1. It allows you to gauge the interest of the Lead in your product or service.

2. It helps you to identify when the Lead is ready to be contacted.

3. It enables you to understand what marketing activities are most effective in converting a Lead into a customer.

4. It provides you with valuable data that can be used to improve your marketing and sales strategies.

5. It helps you to build relationships with leads and customers.

6. It can help you to improve your customer service.

7. It can help you to increase sales and revenue.

8. It can help you to reduce costs.

9. It can help you to improve the quality of your leads.

10. It can help you to increase the efficiency of your sales and marketing teams.

What are the different types of Leads?

Sales leads come in many shapes and sizes. So how do you know which ones are right for your business? Here are the different types of leads to help you decide:

1. Inbound Leads

Inbound leads are generated when customers come to you, typically through your website or blog. They’re interested in what you have to offer and want to learn more about your product or service.

2. Outbound Leads

Outbound leads are generated when you go out and find potential customers, usually through cold-calling or emailing lists of people who haven’t heard of your company before.

3. Referral Leads

Referral leads come from people who already know and trust your business. They may have seen your product or service in action and want to tell their friends about it.

4. Trade Show Leads

Trade show leads are generated when you meet potential customers at trade shows or other events. These leads are usually pre-qualified because they’ve already expressed an interest in what you do.

5. Social Media Leads

Social media leads come from people who connect with you on social media platforms like Twitter, Facebook, or LinkedIn. They may not be ready to buy yet, but they’re interested in what you have to say.

6. Search Engine Optimization (SEO) Leads

SEO leads come from people who find you through search engines like Google or Bing. They’re looking for answers to their questions and your website happened to come up.

7. Pay-Per-Click (PPC) Leads

PPC leads come from people who click on an ad that you’ve placed on a search engine or other website. They’re interested in what you have to offer and want to learn more.

8. Direct Mail Leads

Direct mail leads come from people who respond to a direct mail campaign that you’ve sent out. These leads are usually pre-qualified because they’ve already expressed an interest in what you do.

9. Telemarketing Leads

Telemarketing leads come from people who you contact by phone. These leads can be generated from a list of potential customers or from cold-calling.

10. Database Leads

Database leads come from lists of potential customers that you’ve compiled over time. These leads may or may not be interested in what you have to offer, but they’re worth contacting because they could be a good fit for your product or service.

11. Third-Party Leads

Third-party leads come from companies that sell lists of potential customers. These leads may or may not be interested in what you have to offer, but they’re worth contacting because they could be a good fit for your product or service.

12. Customized Leads

Customized leads are generated specifically for your company based on your ideal customer profile. These leads are the best fit for your product or service and are more likely to convert into customers.

How do I generate leads?

Leads are typically generated through marketing efforts such as advertising, trade shows, and online campaigns, but can also come from current customers and referrals. Sales teams then prioritize and follow up on these leads to convert them into paying customers.

Do I need leads?

Effective lead generation and management is crucial for the success of a sales team and overall business growth. Without a steady stream of leads, it can be difficult for a sales team to meet their quotas and drive revenue. On the other hand, too many unqualified leads can also result in wasted time and resources.

SalesHive's Mission Is To Make Scaling B2B Lead Generation Easy & Affordable

Founded in 2016, SalesHive has grown from a team of two to now employing hundreds of US-Based sales development reps, while simultaneously building one of the most innovative approaches to modern sales development, all without raising any funding. By combining our highly experienced team and groundbreaking proprietary technology, we’ve booked tens of thousands of meetings for over 200 B2B clients across every major industry.

We built SalesHive on the premise that modern sales development was flawed, and the companies building outsourced programs were only contributing to that. Our unique approach empowers clients to build industry leading Sales Development programs that deliver real results with the assurance of total transparency, flexible month-to-month contracts, and flat-rate pricing.

Explore More Lead Generation Terms

Account Executive (AE)
Account-Based Advertising
Account-Based Marketing
Account-Based Reporting
Account-Based Selling
Advertising Budget
Advertising Spend
Appointment Setting
Appointment Setting Company
B2B Direct
B2B Direct Mail
B2B Direct Mail Marketing
B2B Direct Marketing
B2B Lead Generation
B2B Lead Generation Agency
B2B Lead Generation Company
Best B2B Direct Mail Campaigns
Bottom Of The Funnel (BOFU)
Business Development Manager
Business To Business Direct Mail
Cold Calling Lead Generation
Cold Email Lead Generation Agency
Content Marketing
Conversion Path
Conversion Rate Optimization
Corporate Gifting
Corporate Gifting Policy
Cost-Per-Click (CPC)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Customer Relationship Management (CRM)
Deal Source
Demand Generation
Direct Mail
Direct Mail Agency
Direct Mail Companies
Direct Mail Follow Cadence
Direct Mail Marketing
Direct Mail Marketing Companies
Direct Mail Prospecting
Direct Marketing
Direct Marketing B2B
Direct Sales
Direct Sales Outsourcing
Discovery Call
Display Advertising
Email Cadences
Event Marketing
Exit Intent Popup
Growth Hacking
Guerilla Marketing
Hand Raising
Inbound Lead Generation
Inbound Marketing
Inbound Qualification
Inside Sales
Landing Page
Lead Generation
Lead Generation Agency
Lead Generation Company
Lead Generation Services
Lead Score
Lead Scoring
Lead Source
Lifetime Value (LTV)
LinkedIn Automation
LinkedIn Automation Platform
LinkedIn Marketing
Marketing Automation Platform
Marketing Budget
Marketing Channel
Marketing Investment
Marketing Qualified Lead (MQL)
Marketing Return
Meeting Setting
Meeting Setting Company
Multi-Channel Lead Generation
Multi-Channel Marketing
Multivariate Testing
Objection Handling
Outbound Lead Generation
Outbound Lead Generation Agency
Outbound Marketing
Outbound Sales
Pay Per Appointment Lead Generation
Pay Per Meeting
Performance Plan
Pipeline Management
Positioning Statement
Problem Statement
Product Demo
Product Marketing
Product Messaging
Qualifying Question
Return on Investment (ROI)
Return on Marketing Spend
Revenue Sharing
Sales Cadence
Sales Consultant
Sales Development
Sales Enablement
Sales Executive
Sales Forecasting
Sales Operations
Sales Pipeline
Sales Prospecting
Sales Qualified Lead (SQL)
SDR Lead Generation
Social Selling
Unqualified Lead
UTM Tracking Link
Value Chain
Value Proposition
Video Marketing
Whale Hunting

Lead Generation Blog Posts

Realistic Expectations To Have Of Lead Generation

An important question to ask before embarking in lead generation services or any effort is “How many leads can I realistically expect to get?” As usual. It depends.The average number of leads that you can expect from a lead generation campaign will depend on a number of factors, including the quality of your leads, the […]

Tactics and Strategies Used In Successful Lead Generation

A lead generation strategy is a process or technique used to generate new leads for a business. This can be done through various tactics, such as online advertising, cold calling, content marketing, and many others.There are numerous lead generation agencies out there, but not all of them are created equal. In order to create a […]

Clickfunnels And Lead Generation: Set Up & Quick Notes

Clickfunnels are a powerful lead-generation agency tool that allows you to create highly effective sales funnels. A sales funnel is basically a series of steps that you take your potential customer through in order to get them to buy something from you.How To Setup A Click Funnel For Lead Generation?The first step in setting up […]

Lead Generation Funnels: The Whats and Hows

A lead generation funnel is a developed process or system developed by website lead generation services that helps businesses collect customer information. This customer information can then be used to generate leads, which are potential customers for the business.The lead generation funnel typically starts with a form on a website or landing page. Visitors to […]

A Complex Definition: The Lead Generation Process

Defining Lead GenerationLead generation is the process of capturing interest in a product or service to encourage leads, or prospective customers, to convert into sales. The generation of leads typically happens through marketing campaigns that aim to attract attention and draw prospects into your sales funnel. Once a lead enters your funnel, you then need […]

Putting Together The Lead Generation Puzzle

The process of lead generation is quite simple. It involves generating interest among potential customers in your product or service and then converting that interest into a sales lead. The key to successful lead generation is to target the right audience with the right message.There are a number of ways to generate leads, but the […]


Learn more about our B2B Lead Generation Services.

Scaling Lead Generation For 250+ B2B Companies

We are the fastest growing lead generation services company, now that's saying something.
Trusted By
Companies Like You...
b2b lead generation agency and services bee sales rep

We’ve Set 45,000+ B2B Sales Meetings.

Speak With Our Team To Learn How!

We’ve Set 45,000+ B2B Sales Meetings.